1. When analyzing user behavior, what does a low ‘click-through rate’ (CTR) from search results typically indicate?
A. The search result is highly relevant and compelling.
B. The search result is not appealing or relevant enough to users.
C. The website has a high domain authority.
D. The page has excellent Core Web Vitals scores.
2. According to SEO best practices, what is the ideal length for a meta description tag?
A. Up to 100 characters.
B. Between 150 and 160 characters.
C. More than 200 characters to include all keywords.
D. Exactly 50 characters for optimal display.
3. According to Google’s official guidelines, what is the primary purpose of using schema markup for SEO?
A. To increase website loading speed.
B. To help search engines understand the content of a web page and display it in rich results.
C. To directly boost keyword rankings for specific search terms.
D. To prevent other websites from indexing the content.
4. When optimizing for voice search, what is a crucial strategy recommended by SEO experts?
A. Focusing on short, keyword-rich phrases.
B. Optimizing content for long-tail, conversational queries.
C. Using only single-word keywords.
D. Avoiding the use of question-based keywords.
5. What is the purpose of an ‘alt text’ attribute for an image in HTML?
A. To provide a caption that is visible to all users.
B. To describe the image for search engines and visually impaired users.
C. To specify the image file size for faster loading.
D. To link the image to an external website.
6. What is the primary difference between ‘informational’ and ‘commercial investigation’ search intent?
A. Informational intent seeks to buy a product, while commercial investigation seeks general information.
B. Informational intent seeks general information, while commercial investigation seeks to compare products/services before a purchase.
C. Both intents are focused on immediate purchase decisions.
D. Commercial investigation intent is solely for B2B products.
7. What is the primary benefit of having a good bounce rate in SEO?
A. It indicates users are finding exactly what they need and staying on the site.
B. It signifies that users are leaving the website immediately after viewing only one page.
C. It suggests that the website’s content is highly engaging and relevant.
D. It means users are clicking through to other pages on the website.
8. According to Google’s Webmaster Guidelines, what is the purpose of a robots.txt file?
A. To specify the website’s sitemap location.
B. To instruct search engine crawlers which pages or sections of a website they should not crawl.
C. To provide a list of all the keywords the website is targeting.
D. To set up redirects for broken links.
9. What is the main purpose of an H1 tag on a web page?
A. To provide secondary headings for the content.
B. To clearly define the main topic or title of the page for users and search engines.
C. To format the website’s navigation menu.
D. To display the website’s footer information.
10. According to Google’s guidance on content quality, what is a key indicator of helpful content?
A. Content that is primarily keyword-stuffed to rank higher.
B. Content that is created to attract clicks and search engine traffic without providing substantial value.
C. Content that demonstrates first-hand experience or knowledge on a topic.
D. Content that is largely a rehash of information found elsewhere.
11. What key aspect of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) did Google update to include in 2022 and 2023?
A. Emphasis on backlinks from high-authority sites.
B. Inclusion of ‘Experience’ as a distinct factor.
C. Focus solely on technical SEO elements.
D. Requirement for all content to be written by certified professionals.
12. What is the primary goal of a ‘featured snippet’ in Google search results?
A. To provide a list of related articles on the topic.
B. To directly answer a user’s question concisely at the top of the search results.
C. To display advertisements related to the search query.
D. To show the most popular pages for a given keyword.
13. What is the primary role of internal linking in SEO?
A. To increase the number of external backlinks to a website.
B. To help users navigate the website and distribute ‘link equity’ or ‘link juice’ across pages.
C. To directly improve the website’s loading speed.
D. To generate paid advertising revenue.
14. What does the term ‘crawl budget’ refer to in the context of SEO?
A. The total number of pages a website can have.
B. The number of times a search engine bot visits a website within a specific timeframe.
C. The amount of time a search engine bot spends crawling a website’s pages.
D. The financial budget allocated for SEO tools.
15. When discussing core web vitals, which metric specifically measures the time until the page’s main content is fully loaded and visible?
A. First Input Delay (FID).
B. Cumulative Layout Shift (CLS).
C. Largest Contentful Paint (LCP).
D. Time to Interactive (TTI).
16. According to Google’s guidelines, what is the primary characteristic of a ‘thin content’ page?
A. A page with a high number of backlinks.
B. A page that offers little original value or unique content to users.
C. A page that loads very quickly.
D. A page that is exclusively for mobile users.
17. In the context of SEO, what is a ‘cannibalization’ issue?
A. When a website has too many high-quality backlinks.
B. When multiple pages on the same website target the same keywords, leading to competition among them.
C. When a website’s content is directly copied from another source.
D. When a website’s domain name is too similar to a competitor’s.
18. According to Google’s guidelines on link spam, what is considered manipulative behavior regarding links?
A. Earning natural backlinks from reputable websites.
B. Using links to improve a site’s rankings by exchanging them solely for money or for excessive link exchanges.
C. Linking to relevant internal pages within one’s own website.
D. Including links in blog comments that are relevant to the discussion.
19. When performing keyword research, what is the significance of ‘search volume’?
A. It measures the number of backlinks a keyword has.
B. It indicates the competition level for a keyword.
C. It represents the estimated number of times a keyword is searched per month.
D. It measures the relevance of a keyword to a specific industry.
20. When discussing the shift towards mobile-first indexing, Google’s John Mueller stated that:
A. Websites that are not mobile-friendly will be penalized heavily.
B. Google primarily crawls and indexes the desktop version of a website for ranking purposes.
C. Google predominantly crawls and indexes the mobile version of a website for ranking purposes.
D. Mobile-first indexing is a recommendation, not a strict requirement for search visibility.
21. When analyzing a competitor’s SEO strategy, what does ‘backlink gap analysis’ aim to identify?
A. The number of keywords the competitor ranks for that your site doesn’t.
B. The differences in website structure between your site and the competitor’s.
C. The backlinks pointing to the competitor’s site that your site is missing.
D. The technical SEO issues present on the competitor’s website.
22. What is the primary purpose of an ‘hreflang’ tag in SEO?
A. To indicate the primary language of a webpage for search engines.
B. To specify different language and regional URL variations of a page.
C. To improve the loading speed of international websites.
D. To provide schema markup for local business information.
23. What is the main goal of ‘internal linking’ from an SEO perspective?
A. To increase the number of external websites linking to your content.
B. To help search engines discover and index new pages, and distribute ‘link equity’ throughout the site.
C. To improve the aesthetic design of the website.
D. To reduce the overall file size of the website.
24. When discussing ‘E-E-A-T’ (Experience, Expertise, Authoritativeness, Trustworthiness) in Google’s Quality Rater Guidelines, which aspect is primarily concerned with the creator’s real-life experience with the topic?
A. Expertise
B. Authoritativeness
C. Trustworthiness
D. Experience
25. What is the primary difference between ‘organic search’ and ‘paid search’?
A. Organic search results are paid for, while paid search results are earned through SEO efforts.
B. Organic search results are earned through SEO, while paid search results are advertisements purchased by businesses.
C. Organic search results appear at the bottom of the page, while paid search results appear at the top.
D. Organic search focuses on backlinks, while paid search focuses on social media engagement.
26. What is the primary function of a robots.txt file in SEO?
A. To specify the sitemap location for search engines.
B. To instruct search engine crawlers which pages or files they should not crawl.
C. To provide meta descriptions for search engine result pages.
D. To define canonical URLs for duplicate content.
27. In the context of content optimization, what does the term ‘keyword cannibalization’ refer to?
A. When a website’s content is too similar to a competitor’s.
B. When multiple pages on the same website target the exact same keyword, diluting ranking potential.
C. When a page ranks for irrelevant keywords.
D. When a website is penalized for keyword stuffing.
28. What is the primary advantage of using structured data for product pages?
A. It automatically improves the product’s price.
B. It can enable rich results like star ratings, price, and availability in search results.
C. It guarantees a first-page ranking for product-related searches.
D. It reduces the need for meta descriptions.
29. Which metric is most commonly used to assess the ‘authority’ of a backlink in SEO?
A. Page Authority (PA)
B. Domain Authority (DA)
C. Click-Through Rate (CTR)
D. Bounce Rate
30. What does the term ‘core web vitals’ measure in relation to user experience and SEO?
A. The number of backlinks pointing to a page.
B. The website’s performance related to loading speed, interactivity, and visual stability.
C. The relevance of keywords used in the content.
D. The website’s security against malware attacks.
31. A client wants to rank for ‘best vegan restaurants NYC’. Which type of keyword research would be most effective for identifying related, long-tail queries?
A. Competitor analysis of their top-ranking pages.
B. Using Google’s ‘People Also Ask’ and ‘Related Searches’ features.
C. Analyzing website traffic sources in Google Analytics.
D. Checking the domain authority of competing websites.
32. What is the main purpose of the ‘canonical tag’ (rel=’canonical’)?
A. To indicate the preferred version of a page when multiple URLs have similar or duplicate content.
B. To improve the mobile-friendliness of a website.
C. To specify the primary language of a webpage.
D. To submit a sitemap to search engines.
33. When optimizing for local SEO, which factor is generally considered most important by search engines like Google?
A. The number of social media followers.
B. The relevance of the business to the search query, the distance to the business, and the prominence of the business.
C. The website’s overall domain authority.
D. The use of specific keywords in meta descriptions.
34. According to Google’s Search Central documentation, which of the following is NOT a recommended practice for improving the crawlability of a website?
A. Using XML sitemaps to list important URLs.
B. Ensuring a clear and logical internal linking structure.
C. Obfuscating important links using JavaScript.
D. Making sure important pages are reachable from the homepage.
35. When performing an SEO audit, what is the purpose of checking a website’s ‘indexability’?
A. To ensure all pages are mobile-friendly.
B. To verify that search engines can discover, crawl, and add pages to their index.
C. To assess the website’s domain authority.
D. To analyze the competitor’s backlink profile.
36. When analyzing the performance of an SEO campaign, which of the following is a key indicator of improved organic visibility?
A. Increase in paid search clicks.
B. Higher rankings for target keywords and increased organic traffic.
C. More social media shares.
D. Decrease in website bounce rate.
37. In the context of content creation for SEO, what is the significance of ‘user intent’?
A. It refers to how many users visited the page.
B. It dictates the type of content that will best satisfy the searcher’s needs.
C. It is the number of times a keyword appears on a page.
D. It measures the ease with which users can navigate the site.
38. According to Google’s guidelines on schema markup, what is the primary benefit of using structured data?
A. To increase the website’s loading speed.
B. To help search engines understand the content of a webpage and display it in rich results.
C. To automatically generate backlinks from reputable sources.
D. To improve the user experience by adding interactive elements.
39. Which of the following best describes the concept of ‘semantic search’ in SEO?
A. Focusing solely on exact keyword matches within content.
B. Understanding the intent and context behind user queries, not just keywords.
C. Prioritizing the number of backlinks to a page.
D. Ensuring all images on a page have descriptive alt text.
40. According to Google’s guidelines, what is the most important factor for a website to rank well in search results?
A. Having the most backlinks.
B. Providing relevant and high-quality content that satisfies user intent.
C. Using the exact target keyword in the URL.
D. Having a high domain authority.
41. An analytics manager reported, ‘Our referral traffic from partner websites has doubled in the last quarter due to our new integration strategy.’ How should this be presented?
A. The analytics manager reported that referral traffic from partner websites doubled last quarter, thanks to the new integration strategy.
B. The analytics manager stated that referral traffic from partner websites doubled in the last quarter, attributing it to the new integration strategy.
C. The analytics manager noted that referral traffic from partner websites has doubled in the last quarter due to the new integration strategy.
D. The analytics manager announced that the new integration strategy doubled referral traffic from partner websites in the last quarter.
42. An email marketing manager stated, ‘Our latest A/B test showed that subject line variations using emojis resulted in a higher open rate.’ How can this be reported concisely?
A. The email marketing manager reported that subject lines with emojis led to a higher open rate in the latest A/B test.
B. The email marketing manager noted that an A/B test indicated subject line variations with emojis achieved a higher open rate.
C. The email marketing manager shared that their latest A/B test demonstrated subject line variations with emojis achieved a higher open rate.
D. The email marketing manager mentioned that an A/B test showed subject lines with emojis yielded a higher open rate.
43. A CRO specialist commented, ‘We need to optimize our landing pages to convert a higher percentage of our website visitors into paying customers.’ How would you report this goal?
A. The CRO specialist aims to optimize landing pages to increase the conversion rate of website visitors into paying customers.
B. The CRO specialist proposed optimizing landing pages to convert a higher percentage of website visitors into paying customers.
C. The CRO specialist stated the goal of optimizing landing pages to convert a higher percentage of website visitors into paying customers.
D. The CRO specialist highlighted the need to optimize landing pages to convert a higher percentage of website visitors into paying customers.
44. An SEO specialist mentioned, ‘We observed a 20% increase in organic search rankings for our target keywords after implementing the new content strategy.’ How would you rephrase this to focus on the impact of the strategy?
A. The specialist reported that the new content strategy resulted in a 20% improvement in organic search rankings for target keywords.
B. The specialist noted a 20% jump in organic search rankings for their target keywords, attributing it to the new content strategy.
C. The specialist shared that following the new content strategy, target keywords saw a 20% rise in organic search rankings.
D. The specialist commented on the 20% growth in organic search rankings for target keywords post-content strategy implementation.
45. A social media manager reported, ‘Our recent engagement campaign saw a 30% increase in shares and comments across all platforms.’ How would you best convey this social media performance?
A. The social media manager reported a 30% rise in shares and comments during the recent engagement campaign.
B. The social media manager announced that the recent engagement campaign led to a 30% increase in shares and comments across platforms.
C. The social media manager stated that the engagement campaign achieved a 30% growth in shares and comments on all platforms.
D. The social media manager observed a 30% increase in shares and comments across platforms as a result of the engagement campaign.
46. A UX designer commented, ‘We need to simplify the checkout process to reduce cart abandonment rates, as users are finding it too complex.’ How would you rephrase this recommendation?
A. The UX designer recommended simplifying the checkout process to lower cart abandonment rates due to user complexity.
B. The UX designer advised simplifying the checkout process, stating user complexity leads to higher cart abandonment rates.
C. The UX designer proposed simplifying the checkout process to decrease cart abandonment rates, citing user complexity as the reason.
D. The UX designer suggested that simplifying the checkout process would reduce cart abandonment rates because users find it too complex.
47. A digital marketing director commented, ‘We need to ensure our meta descriptions are compelling enough to encourage users to click through from the search results page.’ How would you best report this strategic directive?
A. The director emphasized the need for compelling meta descriptions to improve click-through rates from search results.
B. The director stated that compelling meta descriptions are essential for encouraging users to click through from search results.
C. The director advised that meta descriptions must be compelling to drive user click-throughs from search results.
D. The director highlighted the importance of crafting compelling meta descriptions to boost click-through rates from SERPs.
48. An affiliate marketing manager stated, ‘Our top-performing affiliates have been consistently driving high-quality traffic from their promotional efforts.’ How can this be reported?
A. The affiliate marketing manager reported that top-performing affiliates consistently drive high-quality traffic from their promotions.
B. The affiliate marketing manager noted that their top-performing affiliates consistently generate high-quality traffic through their promotional efforts.
C. The affiliate marketing manager stated that the highest-performing affiliates consistently deliver high-quality traffic from their promotional activities.
D. The affiliate marketing manager observed that top-performing affiliates consistently drive high-quality traffic from their promotional efforts.
49. An e-commerce manager stated, ‘We need to improve our product page load speed to reduce bounce rates and increase conversion rates.’ How can this directive be reported?
A. The e-commerce manager emphasized the need to improve product page load speed to reduce bounce rates and increase conversion rates.
B. The e-commerce manager proposed improving product page load speed to reduce bounce rates and increase conversion rates.
C. The e-commerce manager highlighted the importance of improving product page load speed to reduce bounce rates and increase conversion rates.
D. The e-commerce manager stated the need to improve product page load speed to reduce bounce rates and increase conversion rates.
50. A PPC specialist remarked, ‘We’ve seen a noticeable decrease in our Quality Score for several ad groups, which is impacting our ad rankings.’ How should this observation be reported?
A. The PPC specialist observed a noticeable decrease in Quality Score for several ad groups, affecting their ad rankings.
B. The PPC specialist noted a decline in Quality Score for multiple ad groups, which is consequently impacting ad rankings.
C. The PPC specialist reported a noticeable decrease in Quality Score for several ad groups, impacting ad rankings.
D. The PPC specialist commented that a decrease in Quality Score for several ad groups is impacting their ad rankings.
51. A local SEO consultant mentioned, ‘Our Google Business Profile optimization efforts have resulted in a 50% increase in phone calls from local searchers.’ How can this achievement be reported?
A. The local SEO consultant reported that their Google Business Profile optimization efforts led to a 50% increase in phone calls from local searchers.
B. The local SEO consultant noted that their Google Business Profile optimization efforts resulted in a 50% increase in phone calls from local searchers.
C. The local SEO consultant stated that a 50% increase in phone calls from local searchers was achieved due to their Google Business Profile optimization efforts.
D. The local SEO consultant indicated that their Google Business Profile optimization efforts have resulted in a 50% increase in phone calls from local searchers.
52. The head of SEO stated, ‘Our technical audit revealed that the website’s crawlability and indexability need significant improvement to boost organic visibility.’ What is the most accurate way to report this?
A. The head of SEO reported that the technical audit indicated a need for major improvements in website crawlability and indexability to enhance organic visibility.
B. The head of SEO mentioned that the technical audit found that the website’s crawlability and indexability require significant enhancements for better organic visibility.
C. The head of SEO conveyed that the technical audit identified that the website’s crawlability and indexability need substantial upgrades to improve organic visibility.
D. The head of SEO stated that the technical audit revealed that the website’s crawlability and indexability require significant improvement to boost organic visibility.
53. A brand manager commented, ‘Our customer sentiment analysis indicates a positive shift in how people perceive our brand online.’ How can this be reported accurately?
A. The brand manager reported that customer sentiment analysis indicates a positive shift in online brand perception.
B. The brand manager stated that customer sentiment analysis shows a positive shift in how the brand is perceived online.
C. The brand manager noted that customer sentiment analysis points to a positive shift in online brand perception.
D. The brand manager indicated that customer sentiment analysis suggests a positive shift in how the brand is perceived online.
54. A keyword researcher noted, ‘We’ve identified several high-intent, low-competition keywords that align perfectly with our new product launch.’ How should this finding be presented?
A. The keyword researcher identified high-intent, low-competition keywords suitable for the new product launch.
B. The keyword researcher reported the identification of high-intent, low-competition keywords that are a perfect fit for the new product launch.
C. The keyword researcher presented findings on high-intent, low-competition keywords that align well with the new product launch.
D. The keyword researcher shared that they found several high-intent, low-competition keywords perfectly matching the new product launch.
55. An SEO analyst presented findings, stating, ‘Our competitor’s backlink profile is significantly stronger, which likely explains their higher domain authority.’ How can this be reported accurately?
A. The analyst suggested the competitor’s stronger backlink profile was likely the reason for their higher domain authority.
B. The analyst pointed out that the competitor’s stronger backlink profile likely accounts for their superior domain authority.
C. The analyst concluded that the competitor’s stronger backlink profile was probably the cause of their higher domain authority.
D. The analyst indicated that the competitor’s stronger backlink profile likely explains their higher domain authority.
56. During a meeting, a content marketer said, ‘Our blog posts are now consistently ranking on the first page for several long-tail keywords.’ What’s the most accurate way to report this achievement?
A. The content marketer reported that their blog posts are now consistently achieving first-page rankings for multiple long-tail keywords.
B. The content marketer stated that their blog posts are consistently ranking on the first page for several long-tail keywords.
C. The content marketer mentioned that their blog posts are now regularly appearing on the first page for various long-tail keywords.
D. The content marketer noted that their blog posts are now consistently ranking on the first page for several long-tail keywords.
57. A PR specialist said, ‘We secured coverage in three major industry publications, which has significantly boosted our brand’s online presence.’ What is the most accurate reporting of this?
A. The PR specialist reported that securing coverage in three major industry publications significantly boosted the brand’s online presence.
B. The PR specialist stated that coverage in three major industry publications was secured, significantly boosting the brand’s online presence.
C. The PR specialist mentioned that securing coverage in three major industry publications has led to a significant boost in the brand’s online presence.
D. The PR specialist announced that coverage in three major industry publications significantly boosted the brand’s online presence.
58. A client asked, ‘What is the primary driver behind the recent decline in our organic search visibility?’ Your SEO team lead replied, ‘We believe the algorithm update from Google is the main factor.’ How can this be reported concisely for a wider audience?
A. The lead attributed the decline in organic search visibility primarily to a recent Google algorithm update.
B. The lead stated that Google’s algorithm update was believed to be the main cause for the drop in organic search visibility.
C. The lead explained that the primary driver for the organic search visibility decline was thought to be a Google algorithm update.
D. The lead mentioned that a Google algorithm update was the suspected reason for the decreased organic search visibility.
59. A marketing manager reported that their recent campaign ‘significantly boosted website traffic and lead generation.’ Which of the following is the most appropriate way to paraphrase this statement in a more concise and action-oriented manner for an internal report?
A. The manager stated the campaign successfully increased website traffic and lead generation.
B. According to the manager, the campaign’s outcome was a substantial rise in website traffic and lead generation.
C. The manager claimed the campaign yielded a significant uplift in both website traffic and lead generation.
D. The manager announced the campaign led to a notable enhancement of website traffic and lead generation.
60. A video marketing specialist said, ‘We’ve observed a significant increase in video watch time and engagement metrics on our YouTube channel following the campaign.’ How can this be reported?
A. The video marketing specialist reported a significant increase in video watch time and engagement metrics on their YouTube channel after the campaign.
B. The video marketing specialist noted a significant increase in video watch time and engagement metrics on the YouTube channel following the campaign.
C. The video marketing specialist stated that a significant increase in video watch time and engagement metrics was observed on the YouTube channel after the campaign.
D. The video marketing specialist observed a significant increase in video watch time and engagement metrics on their YouTube channel following the campaign.
61. What is the correct way to report the question: ‘How many backlinks do we have?’ if the reporting verb is ‘asked’?
A. He asked how many backlinks we have.
B. He asked how many backlinks they had.
C. He asked how many backlinks do they have.
D. He asked how many backlinks we had.
62. A client asked, ‘Can you improve our website’s ranking?’ Reporting this question with a past tense reporting verb requires changing ‘Can you’ to:
A. ‘Could you’.
B. ‘Can you’.
C. ‘Would you’.
D. ‘Did you’.
63. A colleague suggested, ‘We should prioritize technical SEO audits.’ How would this be reported?
A. A colleague suggested that they prioritize technical SEO audits.
B. A colleague suggested that they should prioritize technical SEO audits.
C. A colleague suggested to prioritize technical SEO audits.
D. A colleague suggested they prioritized technical SEO audits.
64. When reporting a question that starts with a question word (e.g., ‘What’), what is the typical sentence structure in reported speech?
A. Question word + auxiliary verb + subject + main verb.
B. Question word + subject + verb.
C. Subject + verb + question word.
D. Auxiliary verb + subject + question word + verb.
65. An SEO specialist said, ‘We will optimize the meta descriptions tomorrow.’ How would this statement be reported if the reporting verb is in the past tense?
A. The SEO specialist said that they would optimize the meta descriptions tomorrow.
B. The SEO specialist said that they would optimize the meta descriptions the next day.
C. The SEO specialist said that they will optimize the meta descriptions the next day.
D. The SEO specialist said that they optimize the meta descriptions the next day.
66. The SEO consultant asked, ‘Have you analyzed the competitor’s keyword strategy?’ How should this be reported with a past tense reporting verb?
A. The SEO consultant asked if they have analyzed the competitor’s keyword strategy.
B. The SEO consultant asked if they had analyzed the competitor’s keyword strategy.
C. The SEO consultant asked whether they analyzed the competitor’s keyword strategy.
D. The SEO consultant asked if they were analyzing the competitor’s keyword strategy.
67. The content strategist said, ‘We need to boost our organic traffic.’ How is this statement most accurately reported in the past tense?
A. The content strategist said that they needed to boost their organic traffic.
B. The content strategist said that they need to boost their organic traffic.
C. The content strategist said that they will boost their organic traffic.
D. The content strategist said that they boosting their organic traffic.
68. The SEO manager declared, ‘We need to conduct a thorough keyword research.’ Reporting this statement with a past tense reporting verb means ‘need to’ often changes to:
A. ‘need to’.
B. ‘should’.
C. ‘had to’.
D. ‘must’.
69. A client stated, ‘We want to improve our local SEO.’ How would this be reported if the reporting verb is ‘said’?
A. The client said that they want to improve their local SEO.
B. The client said that they wanted to improve their local SEO.
C. The client said that they will improve their local SEO.
D. The client said that they would improving their local SEO.
70. The team leader instructed, ‘Check the backlink profile.’ How would this instruction be reported?
A. The team leader instructed to check the backlink profile.
B. The team leader instructed that they should check the backlink profile.
C. The team leader instructed them to check the backlink profile.
D. The team leader instructed they check the backlink profile.
71. When reporting a statement about a future event in SEO, what is the most common tense change for the verb ‘will’?
A. It remains ‘will’.
B. It changes to ‘would’.
C. It changes to ‘should’.
D. It changes to ‘could’.
72. When reporting a statement of fact that is still true, what is the typical approach to tense change in reported speech?
A. The tense always changes back one step.
B. The tense may remain the same if the fact is still true.
C. The tense always changes to the past perfect.
D. The tense changes to the future tense.
73. If an SEO expert said, ‘The CTR has increased significantly,’ what is the correct reported speech form when the reporting verb is in the past?
A. The SEO expert said that the CTR increased significantly.
B. The SEO expert said that the CTR had increased significantly.
C. The SEO expert said that the CTR has increased significantly.
D. The SEO expert said that the CTR was increased significantly.
74. When a direct command or instruction is given in SEO, such as ‘Focus on long-tail keywords,’ how is it usually reported?
A. Using ‘told’ + object + infinitive (to + verb).
B. Using ‘said’ + that + clause.
C. Using ‘asked’ + object + infinitive (to + verb).
D. Using ‘suggested’ + gerund (verb-ing).
75. When reporting a statement about a past event, like ‘I wrote a new blog post yesterday,’ what is the most common tense change for ‘wrote’?
A. It remains ‘wrote’.
B. It changes to ‘had written’.
C. It changes to ‘was writing’.
D. It changes to ‘writes’.
76. Sarah, an SEO analyst, stated, ‘I am currently analyzing the search volume data.’ How should this be reported if the reporting verb is in the past tense?
A. Sarah stated that she is currently analyzing the search volume data.
B. Sarah stated that she was currently analyzing the search volume data.
C. Sarah stated that she analyzed the search volume data.
D. Sarah stated that she had been analyzing the search volume data.
77. An expert mentioned, ‘Google’s algorithm updates frequently.’ If reporting this statement today, what is the most accurate tense for ‘updates’?
A. Updated.
B. Is updating.
C. Updates.
D. Had updated.
78. Mark said, ‘I finished the competitor analysis yesterday.’ How would this be reported if the reporting verb is in the past tense?
A. Mark said that he finished the competitor analysis yesterday.
B. Mark said that he had finished the competitor analysis the day before.
C. Mark said that he finishes the competitor analysis the day before.
D. Mark said that he was finishing the competitor analysis the day before.
79. What is the correct reported form of the statement: ‘Our website traffic is growing steadily’?
A. They said that their website traffic grows steadily.
B. They said that their website traffic grew steadily.
C. They said that their website traffic was growing steadily.
D. They said that their website traffic had grown steadily.
80. When reporting a suggestion, such as ‘Let’s focus on keyword intent,’ which reporting verb and structure is most appropriate?
A. ‘suggested’ + that + subject + should + verb.
B. ‘said’ + that + subject + verb.
C. ‘told’ + object + to + verb.
D. ‘asked’ + subject + verb.
81. When reporting a question that starts with a ‘wh-‘ word (e.g., ‘Where are you going?’), what is the typical structure in reported speech?
A. Wh- word + auxiliary verb + subject + main verb.
B. Wh- word + subject + auxiliary verb + main verb.
C. Wh- word + subject + main verb + auxiliary verb.
D. Wh- word + did + subject + main verb.
82. When reporting an offer like ‘Shall I open the window?’, what is the most appropriate reporting verb and structure?
A. She suggested opening the window.
B. She offered to open the window.
C. She asked if she should open the window.
D. She said she would open the window.
83. Which sentence correctly reports ‘I haven’t seen him lately’?
A. She said she hadn’t seen him lately.
B. She said she has not seen him lately.
C. She said she did not see him lately.
D. She said she will not see him lately.
84. What is the correct reported speech for ‘Can you help me?’ asked by Sarah?
A. Sarah asked if I can help her.
B. Sarah asked me to help her.
C. Sarah asked if I could help her.
D. Sarah said I could help her.
85. If a direct statement is ‘I can swim’, how should it be reported?
A. She said she can swim.
B. She said she could swim.
C. She said she will swim.
D. She said she might swim.
86. What is the correct reported speech for ‘Don’t touch that!’?
A. He warned me not to touch that.
B. He told me don’t touch that.
C. He asked me to not touch that.
D. He said me not to touch that.
87. What is the correct reported speech for ‘I was working when he called’?
A. She said she was working when he called.
B. She said she had been working when he had called.
C. She said she had been working when he called.
D. She said she was working when he had called.
88. If someone says, ‘This is my car,’ and you are reporting it later, what is the correct pronoun change?
A. ‘my’ becomes ‘her’ or ‘his’.
B. ‘my’ becomes ‘your’.
C. ‘my’ stays ‘my’.
D. ‘my’ becomes ‘our’.
89. What is the correct reported speech for ‘It might rain tomorrow’?
A. He said it might rain the next day.
B. He said it would rain the next day.
C. He said it can rain the next day.
D. He said it is raining the next day.
90. Which of the following is the correct way to report the sentence ‘I am going to the store’ by someone named John?
A. John said he is going to the store.
B. John said he was going to the store.
C. John said that he will go to the store.
D. John said he went to the store.
91. What is the correct reported speech for ‘Let’s go to the cinema’?
A. He suggested going to the cinema.
B. He proposed to go to the cinema.
C. He recommended to go to the cinema.
D. He advised to go to the cinema.
92. What is the correct reported speech for ‘I have to finish this report by Friday’?
A. He said he had to finish that report by Friday.
B. He said he has to finish that report by Friday.
C. He said he will have to finish that report by Friday.
D. He said he could finish that report by Friday.
93. When reporting a statement with a future tense (‘I will call you’), what is the typical backshift?
A. ‘will’ becomes ‘would’.
B. ‘will’ becomes ‘can’.
C. ‘will’ stays ‘will’.
D. ‘will’ becomes ‘might’.
94. Which is the correct reported speech for ‘I am tired’?
A. He said he is tired.
B. He said he were tired.
C. He said he was tired.
D. He said he had been tired.
95. What is the correct reported version of ‘I came here yesterday’?
A. He said he came there the next day.
B. He said he had come there the previous day.
C. He said he had came there the previous day.
D. He said he came here the previous day.
96. If someone says, ‘I’m hungry,’ and it’s reported later, what is the correct tense?
A. He said he is hungry.
B. He said he was hungry.
C. He said he has been hungry.
D. He said he had hungry.
97. If a direct statement is ‘I don’t understand’, and it’s reported by someone else, what’s the correct form?
A. She said she doesn’t understand.
B. She said she don’t understand.
C. She said she didn’t understand.
D. She said she not understand.
98. If a direct speech command is ‘Close the door!’, how would it be reported?
A. She told me to close the door.
B. She asked to close the door.
C. She said me closing the door.
D. She ordered that I close the door.
99. When reporting a statement about a past event that has already happened, which tense is typically used in the reported clause?
A. The same tense as the original statement.
B. The past perfect tense.
C. The present perfect tense.
D. The simple past tense.
100. When reporting a statement about a general truth or habit, does the tense usually change?
A. Yes, it always backshifts.
B. No, the tense usually remains the same.
C. It depends on the reporting verb.
D. Yes, it always shifts to the past perfect.
