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Câu 1

What does the 'S' in SMART goals stand for in marketing planning?

Câu 2

Which type of market research involves gathering primary data by observing and interacting with consumers in their natural settings?

Câu 3

A brand's promise to its customers, encompassing the entire customer experience and perception, is best described as its:

Câu 4

Which marketing concept emphasizes the creation, communication, and delivery of value to customers and the management of customer relationships in ways that benefit the organization and its stakeholders?

Câu 5

Which pricing strategy involves setting a high initial price for a new product to attract early adopters and recoup development costs quickly?

Câu 6

The process of dividing a broad consumer or business market, both existing and potential, into sub-groups of consumers (known as buyers or customers) based on shared characteristics is called:

Câu 7

What is the main purpose of a 'call to action' (CTA) in marketing materials?

Câu 8

Which promotional tool involves using intermediaries to promote a product or service on behalf of the company?

Câu 9

Which of the following is NOT a component of the marketing mix (4 Ps)?

Câu 10

A company is using social media platforms to directly engage with customers, gather feedback, and build community. This is an example of:

Câu 11

When a marketer targets a specific segment of the market with a tailored marketing mix, they are employing which market coverage strategy?

Câu 12

The perception of a brand in the minds of consumers relative to competing brands is known as:

Câu 13

Which marketing metric measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form?

Câu 14

A company that focuses on understanding and satisfying customer needs better than its competitors is adopting a:

Câu 15

A company offering a wide variety of products across different categories to a broad market is likely using which marketing strategy?

Câu 16

A marketing campaign that focuses on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience is known as:

Câu 17

The stage in the product life cycle where sales peak and then begin to decline is called the:

Câu 18

The term 'customer lifetime value' (CLV) refers to:

Câu 19

A company decides to analyze the potential impact of economic recession, increasing competition, and changing consumer preferences on its future sales. This type of analysis falls under which external environmental factor?

Câu 20

What is the primary goal of a SWOT analysis in marketing strategy?