1. When is it most effective to use the ‘Video Views’ objective for a Facebook ad campaign?
A. When the primary goal is to drive website traffic.
B. When the campaign aims to generate leads directly from the ad.
C. When the main objective is to get people to watch your video content.
D. When aiming to sell products directly through the ad.
2. Which Facebook ad objective is most suitable for driving traffic to a specific landing page on a website?
A. Brand Awareness
B. Traffic
C. Engagement
D. Lead Generation
3. Which ad format allows advertisers to showcase multiple products or services within a single ad unit, with each item having its own link?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Slideshow Ad
4. What is the primary goal of the ‘Lead Generation’ objective on Facebook?
A. To drive sales directly through the ad.
B. To collect contact information from potential customers.
C. To increase brand recall and recognition.
D. To boost video watch time.
5. If a business wants to encourage users to make a purchase on their website or take a specific action like signing up for a newsletter, which objective is most appropriate?
A. App Promotion
B. Sales
C. Store Traffic
D. Awareness
6. Within Facebook’s advertising platform, what is the primary purpose of the ‘Reach’ objective?
A. To encourage people to visit your website.
B. To show your ad to the maximum number of people within your target audience.
C. To get people to send you messages or comments.
D. To get people to install your app.
7. What is the primary function of the Facebook Pixel?
A. To create custom audiences for ad targeting.
B. To track website traffic and user actions for ad optimization and retargeting.
C. To manage Facebook page comments and messages.
D. To analyze competitor ad strategies.
8. What is the difference between a ‘Campaign’ and an ‘Ad Set’ in Facebook Ads Manager?
A. A campaign defines targeting and placements, while an ad set defines the budget and schedule.
B. A campaign sets the overall objective, while ad sets contain the targeting, budget, schedule, and ad creative.
C. An ad set contains the overall objective, while campaigns define targeting and placements.
D. Campaigns and ad sets are interchangeable terms for organizing ads.
9. What is a key consideration when choosing an ad placement for a Facebook ad campaign?
A. The color scheme of the placement.
B. The ad format’s compatibility with the chosen placement and the audience’s behavior on that placement.
C. The number of ads already running on that placement.
D. The historical performance of other advertisers on that placement.
10. Which Facebook ad metric indicates the percentage of people who saw your ad and clicked on a link within it?
A. Cost Per Click (CPC)
B. Click-Through Rate (CTR)
C. Conversion Rate
D. Impressions
11. What is the purpose of ‘Lookalike Audiences’ on Facebook?
A. To target people who are already customers.
B. To find new people who are similar to your existing best customers or target audience.
C. To retarget users who abandoned their shopping carts.
D. To increase the reach of brand awareness campaigns.
12. When creating a Facebook ad campaign, what is the role of the ‘Campaign Budget Optimization’ (CBO)?
A. To manually set budgets for each ad set.
B. To automatically distribute the budget across ad sets to achieve the best results.
C. To control the bidding strategy for the entire campaign.
D. To limit the frequency of ad delivery to users.
13. Which of the following is NOT a valid placement option for Facebook ads?
A. Facebook Feed
B. Instagram Stories
C. LinkedIn Feed
D. Audience Network
14. When aiming to increase the number of people who like your Facebook page or respond to your event, which objective should be selected?
A. Conversions
B. Video Views
C. Engagement
D. Messages
15. What is the primary benefit of using Dynamic Ads on Facebook?
A. To create visually appealing slideshows of products.
B. To automatically promote relevant products to people who have shown interest on your website or app.
C. To run A/B tests on different ad creatives.
D. To increase the frequency of ads shown to a specific audience.
16. Which metric is crucial for understanding the cost-effectiveness of achieving a specific conversion event on Facebook?
A. Click-Through Rate (CTR)
B. Cost Per Mille (CPM)
C. Cost Per Acquisition (CPA)
D. Reach
17. Which of the following is a benefit of using Facebook’s Automatic Placements option?
A. It guarantees the lowest CPM for every campaign.
B. It allows Facebook’s system to automatically distribute your budget across all available placements to find the best opportunities.
C. It requires manual adjustments for each placement.
D. It only serves ads on the Facebook Feed.
18. What does ‘Frequency’ refer to in the context of Facebook ad reporting?
A. The number of unique users who saw your ad.
B. The average number of times a unique user saw your ad.
C. The total number of impressions your ad received.
D. The percentage of people who clicked on your ad.
19. When setting up a Facebook ad, what is a ‘Custom Audience’ used for?
A. To target a broad demographic of users.
B. To create lists of people who have already interacted with your business, such as website visitors or app users.
C. To reach new potential customers who have never heard of your brand.
D. To optimize ad delivery based on the time of day.
20. Which Facebook ad objective is best suited for promoting an app and encouraging downloads or in-app actions?
A. Traffic
B. Brand Awareness
C. App Promotion
D. Video Views
21. What does the ‘Cost Per Result’ (CPR) metric represent in Facebook Ads?
A. The total amount spent on the campaign.
B. The average cost for each desired outcome, such as a click, lead, or purchase.
C. The number of people who saw your ad.
D. The percentage of your budget that was used.
22. What is the role of the Facebook Pixel in relation to conversion tracking?
A. It solely displays the number of people who saw your ad.
B. It allows Facebook to track specific actions users take on your website after seeing your ad, enabling optimization for conversions.
C. It automatically designs your ad creative based on user preferences.
D. It manages your Facebook page’s organic content.
23. When running a Facebook Ad campaign for app installs, which objective should be selected?
A. App Promotion
B. App Installs
C. App Engagement
D. App Traffic
24. When setting up a Facebook Ad campaign, what does the ‘Frequency’ metric indicate?
A. The total number of times your ad was delivered.
B. The average number of times a unique person saw your ad.
C. The percentage of people who clicked on your ad.
D. The cost associated with reaching 1,000 people.
25. Which of the following is a crucial component for optimizing Facebook Ads for ‘Conversions’?
A. High organic page reach.
B. A properly installed Facebook Pixel or Conversion API.
C. Viral content that gets shared widely.
D. A large number of Facebook page followers.
26. When analyzing campaign performance, what does a high Click-Through Rate (CTR) generally indicate?
A. Your ads are irrelevant to your target audience.
B. Your ad creative and targeting are effectively engaging your audience.
C. Your cost per click is very low.
D. Your campaign is not reaching enough people.
27. When optimizing for ‘Video Views’, what does Facebook aim to deliver?
A. The highest number of website clicks from video viewers.
B. The maximum number of people who will watch your video for at least 3 seconds.
C. The most shares and comments on your video content.
D. The most leads generated from video viewers.
28. Which Facebook Ads campaign objective is most suitable for increasing brand awareness and getting your message in front of a broad audience, even if they don’t take immediate action?
A. Conversions
B. Traffic
C. Brand Awareness
D. Lead Generation
29. What is the significance of ‘Ad Set Budget Optimization’ (ABO) versus ‘Campaign Budget Optimization’ (CBO) in Facebook Ads?
A. ABO allows Facebook to automatically distribute budget across ad sets, while CBO requires manual budget allocation per ad set.
B. CBO allows Facebook to automatically distribute the budget across ad sets within a campaign to achieve the best results, while ABO requires manual budget allocation per ad set.
C. ABO is used for lead generation campaigns, and CBO is used for traffic campaigns.
D. There is no significant difference between ABO and CBO.
30. Which Facebook Ads objective should be used when the primary goal is to encourage users to perform a specific action on your website, like adding an item to their cart or completing a purchase?
A. Engagement
B. Conversions
C. Video Views
D. Reach
31. What is the primary function of A/B testing in Facebook Ads?
A. To automatically optimize ad delivery.
B. To compare different versions of an ad (e.g., headline, image, call-to-action) to determine which performs best.
C. To set the overall budget for a campaign.
D. To target specific demographics only.
32. What is the purpose of the ‘Engagement’ campaign objective on Facebook?
A. To drive sales directly from the ad.
B. To get people to click through to a website.
C. To increase the number of people interacting with your post through likes, comments, shares, or event responses.
D. To reach as many unique users as possible.
33. When setting up ad delivery for a campaign, what does ‘Lowest Cost’ bidding strategy aim to achieve?
A. To ensure a specific cost per result is maintained.
B. To get the most results for your budget by spending it as efficiently as possible.
C. To win every auction at a predetermined bid price.
D. To limit the number of times an ad is shown to a single user.
34. Which of the following is a key consideration when choosing ad placements for a Facebook Ads campaign?
A. The number of likes on your Facebook page.
B. The objective of your campaign and where your target audience is most active.
C. The total number of followers across all social media platforms.
D. The color scheme of your website.
35. When using a ‘Store Traffic’ objective, what is the primary goal Facebook’s algorithm is trying to achieve?
A. To drive online sales.
B. To get people to visit your physical store locations.
C. To increase engagement on your Facebook page.
D. To generate leads through online forms.
36. In Facebook Ads, what is the primary purpose of the ‘Reach’ objective?
A. To maximize the number of unique people who see your ads.
B. To drive traffic to your website.
C. To encourage users to engage with your content through likes, comments, and shares.
D. To generate sales or leads directly from the ad.
37. What is the purpose of the ‘Ad Scheduling’ feature in Facebook Ads?
A. To automatically create new ad variations.
B. To control when your ads are shown to your target audience, based on specific days and times.
C. To determine the optimal budget for your campaign.
D. To select the best performing ad placements.
38. What is the main advantage of using a ‘Lead Generation’ objective for Facebook Ads?
A. It drives immediate sales by collecting payment information.
B. It allows users to fill out a lead form directly within Facebook, reducing friction for data submission.
C. It encourages users to visit your physical store.
D. It boosts your page’s follower count significantly.
39. What is the primary goal of the ‘Traffic’ campaign objective on Facebook?
A. To get users to make a purchase on your website.
B. To send users to a specified destination, such as a website, app, or Messenger conversation.
C. To collect contact information from potential customers.
D. To increase engagement with your Facebook page posts.
40. Which of the following is NOT a standard Facebook Ads campaign objective?
A. Sales
B. Messages
C. Event Responses
D. Search Engine Optimization
41. What is ‘Dynamic Creative’ on Facebook Ads?
A. Ads that automatically update their content based on real-time news.
B. A feature that automatically tests combinations of ad components (images, videos, headlines, copy) to find the best performing variations.
C. Ads that are specifically designed for mobile devices.
D. Ads that are personalized based on a user’s location.
42. Which of the following is a common bidding strategy on Facebook Ads?
A. Pay Per Click (PPC)
B. Cost Per Acquisition (CPA)
C. Lowest Cost Bidding
D. Fixed Price Bidding
43. What is the primary role of Ad Placements in Facebook Ads?
A. To determine the objective of the advertising campaign.
B. To decide where your ads will appear across Meta’s platforms and services.
C. To set the budget for the entire advertising account.
D. To define the specific keywords used in ad copy.
44. What is the purpose of the ‘Audience’ section in Facebook Ads Manager?
A. To design the visual appearance of the ad creative.
B. To determine who will see your advertisements.
C. To set the budget and bidding strategy for the campaign.
D. To define the placement of ads across Meta platforms.
45. Which of the following is a key component of effective Facebook Ad creative?
A. Using a generic, stock image that appeals to everyone.
B. A clear, compelling visual or video and concise, benefit-driven copy.
C. A lengthy description of the product’s manufacturing process.
D. Focusing only on the company’s history and mission.
46. What does ‘Frequency’ measure in Facebook Ads reporting?
A. The total number of unique users who saw your ad.
B. The average number of times each person saw your ad.
C. The total number of clicks on your ad.
D. The cost of each impression.
47. Which Facebook Ads metric indicates the percentage of people who saw your ad and then clicked on a link to your website?
A. Reach
B. Impressions
C. Click-Through Rate (CTR)
D. Cost Per Click (CPC)
48. What is the purpose of a ‘Call to Action’ (CTA) button in a Facebook Ad?
A. To provide additional information about the product.
B. To guide the user on the desired next step, such as ‘Shop Now’ or ‘Learn More’.
C. To display the ad’s performance metrics.
D. To allow users to leave comments on the ad.
49. A ‘Lookalike Audience’ on Facebook is created by:
A. Targeting users who have recently visited your competitor’s Facebook page.
B. Identifying users who share similar characteristics with your existing best customers or website visitors.
C. Broadly targeting users based on general interests like ‘fashion’ or ‘technology’.
D. Manually selecting specific users from Facebook’s directory.
50. Which targeting option allows advertisers to reach people based on their expressed interests and online activities?
A. Demographic Targeting
B. Behavioral Targeting
C. Geographic Targeting
D. Custom Audience Targeting
51. Which of the following is a primary objective of using Facebook Ads for business growth?
A. To exclusively reach existing customers with promotional content.
B. To build brand awareness, drive website traffic, and generate leads.
C. To solely focus on organic reach and community engagement.
D. To replace all other digital marketing channels with Facebook Ads.
52. When analyzing campaign performance, what does a low CTR combined with a high CPC suggest?
A. The ad is highly engaging and reaching the right audience.
B. The ad is not compelling enough to drive clicks, leading to higher costs per click.
C. The targeting is too broad, and the ad is shown to too many people.
D. The budget is too high for the desired results.
53. When choosing between ‘Automatic Placements’ and ‘Manual Placements’, what is a key consideration?
A. Automatic Placements are always more cost-effective, regardless of campaign goals.
B. Manual Placements offer granular control but require more strategic planning and testing.
C. Automatic Placements are only suitable for video ads, not image ads.
D. Manual Placements are only available for Instagram, not Facebook.
54. What is the primary benefit of using Facebook Pixel?
A. To post content directly to your Facebook page.
B. To track website visitors, measure ad campaign effectiveness, and build retargeting audiences.
C. To manage customer service inquiries via Facebook Messenger.
D. To create custom ad creatives from scratch.
55. What does the ‘Budget & Schedule’ section in Facebook Ads Manager control?
A. The creative assets and ad copy for the ads.
B. The target audience demographics and interests.
C. The amount of money spent on the campaign and the duration of its run.
D. The bidding strategy and ad delivery optimization.
56. If your Facebook Ad campaign has a high Cost Per Acquisition (CPA), what might be a contributing factor?
A. A highly relevant and well-targeted audience.
B. Compelling ad creative and clear call-to-action.
C. Poor audience targeting or weak ad creative.
D. A very low budget that limits ad delivery.
57. What is the primary purpose of A/B testing Facebook Ads?
A. To create multiple identical ads to increase reach.
B. To test different versions of an ad component (e.g., headline, image, audience) to see which performs best.
C. To automate the entire ad campaign creation process.
D. To analyze the performance of organic posts.
58. What is the primary function of the Facebook Ads Manager?
A. To manage personal Facebook profile settings and privacy.
B. To create, manage, and analyze Facebook advertising campaigns.
C. To post organic content and interact with followers.
D. To track the performance of individual posts on a personal page.
59. What is a ‘Custom Audience’ on Facebook?
A. A broad audience segment defined by Facebook’s general user data.
B. An audience created from your existing customer lists or website visitors.
C. An audience based on broad demographic categories like age and gender.
D. An audience automatically generated by Facebook based on campaign performance.
60. When setting up a Facebook Ad campaign, what is the first step in the campaign structure?
A. Choosing specific ad creatives and copy.
B. Defining the campaign’s objective or goal.
C. Setting the daily or lifetime budget.
D. Selecting the target audience demographics.
61. What is the primary purpose of the ‘Brand Awareness’ objective in Facebook Ads?
A. To drive immediate sales and revenue.
B. To get people to visit a specific website.
C. To increase the likelihood of people remembering your ads.
D. To generate leads directly on Facebook.
62. What is the primary benefit of using the ‘App Promotion’ objective for an e-commerce business with a mobile app?
A. To increase engagement on their Facebook page.
B. To drive app installs and in-app purchases.
C. To generate leads through Facebook forms.
D. To boost the visibility of their website.
63. When using the ‘Traffic’ objective, what is the most common optimization setting Facebook offers to drive users to a website?
A. Landing Page Views
B. Post Engagement
C. Link Clicks
D. Daily Unique Reach
64. What is a crucial prerequisite for effectively running Facebook Ads with the ‘Conversions’ objective?
A. A large number of existing followers on Facebook.
B. A well-written, engaging Facebook post.
C. The Facebook Pixel or Conversions API properly installed and configured on the website.
D. A significant budget allocated for boosting posts.
65. Which Facebook Ads objective is best suited for campaigns focused on getting more people to watch your video content?
A. Lead Generation
B. Traffic
C. Video Views
D. Messages
66. When is it most effective to use the ‘Messages’ objective?
A. When you want to drive traffic to your blog.
B. When your primary goal is to get users to engage with a Facebook post.
C. When you want to initiate direct conversations with potential customers.
D. When you aim to increase the number of app installs.
67. Which Facebook Ads objective is most suitable for retargeting users who have previously visited your website but did not make a purchase?
A. Brand Awareness
B. Reach
C. Conversions (with a retargeting audience)
D. Video Views
68. Which of the following is NOT a primary objective typically associated with the ‘Reach’ objective in Facebook Ads?
A. Driving website conversions.
B. Showing ads to the maximum number of people in your target audience.
C. Increasing brand awareness through ad visibility.
D. Maximizing the number of unique individuals who see your ad.
69. What is the primary goal of the ‘Conversions’ objective in Facebook Ads?
A. Increasing video views on your Facebook page.
B. Generating leads or sales by encouraging specific actions on your website.
C. Maximizing the number of people who interact with your post.
D. Showing your ad to as many unique users as possible within your budget.
70. If a business wants to collect contact information (like email addresses or phone numbers) directly within Facebook, which objective is most suitable?
A. App Promotion
B. Lead Generation
C. Sales
D. Video Views
71. When a business aims to increase the number of people who purchase a product or service after seeing an ad, which objective is most aligned with this goal?
A. Reach
B. Engagement
C. Sales
D. Lead Generation
72. What type of content is best suited for the ‘Video Views’ objective?
A. Static images with minimal text.
B. Long-form articles or blog posts.
C. Short, engaging videos that capture attention quickly.
D. Text-only updates.
73. Which Facebook Ads objective is designed to encourage users to install or interact with your mobile application?
A. Conversions
B. Traffic
C. App Promotion
D. Brand Awareness
74. If a company wants to build a community around its brand and encourage interaction on its Facebook page, which objective is most relevant?
A. Brand Awareness
B. Reach
C. Engagement
D. Sales
75. When aiming to drive traffic to a specific landing page on your website, which Facebook Ads objective is most appropriate?
A. Engagement
B. Traffic
C. Brand Awareness
D. Video Views
76. What does the ‘Engagement’ objective on Facebook Ads primarily aim to achieve?
A. Driving immediate sales through your website.
B. Getting more people to like, comment on, share your post, or respond to an event.
C. Increasing the number of people who visit your website.
D. Maximizing the visibility of your ad across the Facebook platform.
77. What is the main difference in optimization between the ‘Traffic’ objective (optimized for Link Clicks) and the ‘Conversions’ objective?
A. ‘Traffic’ focuses on immediate purchases, while ‘Conversions’ focuses on general engagement.
B. ‘Traffic’ aims for users likely to click links, while ‘Conversions’ aims for users likely to complete a specific action (e.g., purchase) on the website.
C. ‘Traffic’ is for video views, and ‘Conversions’ is for app installs.
D. ‘Traffic’ targets users who have already purchased, while ‘Conversions’ targets new users.
78. When your goal is to encourage direct conversations with your business through Messenger, Instagram Direct, or WhatsApp, you should select which ad objective?
A. Reach
B. Brand Awareness
C. Engagement
D. Messages
79. Which Facebook Ads objective should be prioritized if a business is launching a new product and wants to ensure maximum visibility among its target audience?
A. Conversions
B. Reach
C. Lead Generation
D. Traffic
80. Which of the following is a key benefit of using the ‘Conversions’ objective with a properly configured Facebook Pixel?
A. It guarantees a specific number of leads.
B. It allows Facebook’s algorithm to optimize ad delivery for users most likely to complete a desired action (like a purchase).
C. It automatically increases organic reach on your Facebook page.
D. It reduces the cost of video views.
81. What is the key difference between a Facebook Lookalike Audience and a Custom Audience?
A. Custom Audiences are created from existing customer data, while Lookalike Audiences find new people similar to them.
B. Lookalike Audiences are only for retargeting, while Custom Audiences are for prospecting.
C. Custom Audiences can only be created from website visitors, while Lookalike Audiences include email lists.
D. There is no significant difference; they are interchangeable terms.
82. What is the most crucial factor for Facebook’s ad delivery algorithm to effectively optimize for ‘Conversions’?
A. A very low budget.
B. A high number of ad creatives.
C. A sufficient volume of conversion events being tracked by the Pixel.
D. Targeting only extremely narrow audiences.
83. A business wants to increase the number of messages received on their Facebook page. Which campaign objective should they select in Ads Manager?
A. Brand Awareness
B. Traffic
C. Messages
D. Conversions
84. When using the ‘Traffic’ campaign objective, what is the ideal optimization event for driving valuable actions on a website?
A. Page Views
B. Link Clicks
C. Purchases
D. Add to Cart
85. What is the purpose of A/B testing (split testing) in Facebook advertising?
A. To run multiple ad sets with identical targeting and creative.
B. To test different versions of an ad element (e.g., headline, image) to see which performs best.
C. To create a single ad that appeals to all audience segments.
D. To automate the bidding process for maximum efficiency.
86. When optimizing for ‘Conversions’ with the Facebook Pixel, what is a common pitfall to avoid regarding campaign setup?
A. Setting a budget that is too high.
B. Using a conversion event that is not properly tracked or is too low in volume.
C. Targeting too broad an audience.
D. Using too many ad variations in a single ad set.
87. What is the recommended approach for audience targeting when launching a new product with limited brand recognition?
A. Targeting only broad, interest-based audiences.
B. Focusing solely on retargeting website visitors.
C. Using a combination of broad targeting and Lookalike Audiences based on initial customer data.
D. Excluding all potential customers to maintain exclusivity.
88. In Facebook Ads Manager, which bidding strategy is designed to help advertisers spend their budget efficiently to get the most results possible, especially when dealing with a large campaign volume?
A. Lowest cost bidding
B. Cost cap bidding
C. Bid cap bidding
D. Target cost bidding
89. What is the primary purpose of the ‘Engagement’ campaign objective on Facebook?
A. To drive users to a website.
B. To get people to interact with your Page or posts (likes, comments, shares, event responses).
C. To generate leads through lead forms.
D. To increase video views.
90. Which of the following is a key benefit of using the Facebook Pixel?
A. It automatically creates ad copy for your campaigns.
B. It allows for retargeting website visitors and measuring conversion actions.
C. It guarantees a 100% conversion rate for all ads.
D. It bypasses the need for ad creative development.
91. Which Facebook ad placement is generally considered the most effective for driving immediate conversions due to its prominent visibility and user engagement?
A. Audience Network
B. Instagram Stories
C. Facebook Feed
D. Messenger Inbox
92. Which Facebook ad format is most effective for showcasing multiple products or telling a sequential story with visuals?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Collection Ad
93. Which of the following is NOT a standard placement option within Facebook Ads Manager?
A. Facebook Marketplace
B. Facebook Videos
C. LinkedIn Feed
D. Instagram Explore
94. Which Facebook ad objective is best suited for building a strong brand presence and increasing awareness of a new product?
A. Traffic
B. Lead Generation
C. Brand Awareness
D. Conversions
95. When analyzing your Facebook ad performance, what does a high CTR (Click-Through Rate) generally indicate?
A. The ad creative is not relevant to the target audience.
B. The ad copy and creative are highly engaging and relevant to the audience.
C. The bid price is too low, resulting in fewer impressions.
D. The landing page experience is poor.
96. When optimizing ad delivery for a ‘Conversions’ campaign, what is the importance of the ‘Conversion Window’ setting?
A. It determines the maximum budget for the campaign.
B. It defines the period after an ad impression or click during which a conversion is attributed to the ad.
C. It specifies the number of times an ad can be shown to a user.
D. It sets the minimum bid price for ad placement.
97. What does a low ‘Cost Per Result’ generally signify in a Facebook ad campaign?
A. The campaign is inefficient and not reaching the right audience.
B. The campaign is effectively acquiring desired outcomes at a low cost.
C. The ad creative is not compelling enough to drive clicks.
D. The targeting parameters are too broad.
98. What does the ‘Frequency’ metric in Facebook Ads Manager indicate?
A. The total number of people who saw your ad.
B. The average number of times each person saw your ad.
C. The percentage of people who clicked on your ad.
D. The cost of each impression.
99. Which of the following best describes the purpose of a ‘Dynamic Creative’ ad on Facebook?
A. To create a single ad that automatically adapts its components to show the most relevant combination to each person.
B. To automatically generate new ad copy based on trending topics.
C. To create a video ad that is personalized for each viewer.
D. To automatically translate ad copy into multiple languages.
100. When setting up a Facebook ad campaign, what is the primary objective of utilizing the ‘Reach’ campaign objective?
A. To drive traffic to a website or landing page.
B. To maximize the number of unique people who see your ads.
C. To encourage people to watch your videos.
D. To generate leads through forms.
