1. What is the primary purpose of a ‘call to action’ (CTA) in e-commerce marketing materials?
A. To provide detailed product specifications.
B. To encourage a specific, desired customer action, such as purchasing or signing up.
C. To inform customers about shipping policies.
D. To display customer testimonials.
2. In e-commerce, ‘retargeting’ or ‘remarketing’ is a strategy primarily aimed at:
A. Acquiring new customers from competitor websites.
B. Engaging with users who have previously visited the website but did not convert.
C. Increasing brand visibility on television advertisements.
D. Developing partnerships with other businesses.
3. What is the primary benefit of using email marketing in e-commerce?
A. It guarantees a high conversion rate for all campaigns.
B. It allows for direct communication and personalization with a customer base, often with a high ROI.
C. It is a free method to reach a global audience instantly.
D. It replaces the need for social media marketing entirely.
4. In the context of e-commerce, what is the primary function of a Customer Relationship Management (CRM) system for marketing purposes?
A. To automate website content creation.
B. To manage and analyze customer interactions and data to foster loyalty and drive sales.
C. To conduct A/B testing on landing pages.
D. To monitor competitor pricing strategies.
5. Which of the following is a key characteristic of effective Search Engine Optimization (SEO) in e-commerce?
A. Paying for ad placements on search engine results pages.
B. Optimizing website content and structure to rank higher in organic search results.
C. Directly emailing potential customers without prior consent.
D. Creating viral content on social media platforms.
6. Which of the following is an example of ‘user-generated content’ (UGC) in e-commerce marketing?
A. A company-produced blog post about a new product.
B. A paid advertisement on a popular website.
C. A customer review or social media post featuring the product.
D. An email newsletter sent to subscribers.
7. What is the main purpose of A/B testing in e-commerce marketing?
A. To analyze competitor marketing campaigns.
B. To determine which version of a webpage or marketing element performs best with users.
C. To automate social media posting schedules.
D. To track website traffic sources.
8. What does the term ‘conversion funnel’ represent in e-commerce marketing?
A. The total number of website visitors.
B. The journey a customer takes from initial awareness to completing a purchase.
C. The process of designing a website’s homepage.
D. The budget allocated for advertising campaigns.
9. In e-commerce, what is the significance of ‘personalization’ in marketing efforts?
A. Using generic marketing messages for all customers.
B. Tailoring marketing messages and offers to individual customer preferences and behaviors.
C. Focusing solely on price discounts.
D. Displaying broad advertising to a wide audience.
10. According to widely accepted marketing principles, which of the following best defines the primary goal of e-commerce marketing?
A. To increase brand awareness through social media engagement.
B. To drive profitable customer action and build loyalty in an online environment.
C. To optimize website design for better user experience.
D. To gather customer data for market research purposes.
11. Which core concept in e-commerce marketing refers to the process of attracting and converting visitors into paying customers?
A. Customer Relationship Management (CRM).
B. Search Engine Optimization (SEO).
C. Conversion Rate Optimization (CRO).
D. Social Media Marketing (SMM).
12. What is a key benefit of utilizing ‘long-tail keywords’ in e-commerce SEO?
A. They attract a very broad and untargeted audience.
B. They typically have lower search volume but higher conversion intent.
C. They are easier to rank for than broad keywords.
D. They are only relevant for physical stores.
13. Which e-commerce marketing strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience?
A. Affiliate Marketing.
B. Content Marketing.
C. Influencer Marketing.
D. Email Marketing.
14. What is the primary role of ‘social proof’ in e-commerce marketing?
A. To showcase product features and benefits.
B. To build trust and credibility by demonstrating that others have positively experienced the product or service.
C. To offer discounts and promotions to new customers.
D. To analyze website user behavior.
15. Which type of e-commerce marketing is characterized by offering commissions to third parties for driving traffic or sales?
A. Content Marketing.
B. Affiliate Marketing.
C. Social Media Marketing.
D. Email Marketing.
16. Which marketing approach in e-commerce relies on building relationships with individuals who can influence potential customers?
A. Pay-Per-Click (PPC) advertising.
B. Affiliate Marketing.
C. Influencer Marketing.
D. Direct Response Marketing.
17. Which e-commerce marketing channel is most effective for driving impulse purchases and immediate sales through visual appeal?
A. Search Engine Marketing (SEM).
B. Affiliate Marketing.
C. Social Media Marketing (SMM), particularly platforms with strong visual components.
D. Direct Mail Marketing.
18. What is the main challenge for e-commerce businesses when it comes to customer acquisition costs (CAC)?
A. CAC is typically very low in e-commerce due to the digital nature of advertising.
B. Maintaining a profitable CAC while scaling marketing efforts in a competitive online landscape.
C. CAC is irrelevant as long as revenue is high.
D. CAC is solely determined by product pricing.
19. Which metric is most commonly used to measure the success of an e-commerce marketing campaign in terms of sales generated directly from marketing efforts?
A. Website bounce rate.
B. Click-Through Rate (CTR).
C. Return on Ad Spend (ROAS).
D. Social media shares.
20. What does the term ‘customer lifetime value’ (CLV) signify in e-commerce marketing?
A. The total revenue generated from a single transaction.
B. The predicted net profit attributed to the entire future relationship with a customer.
C. The cost of acquiring a new customer.
D. The average time a customer spends on the website.
21. What role does ‘user-generated content’ (UGC) play in e-commerce marketing?
A. It involves the company creating all content to ensure brand consistency.
B. It refers to content created by customers, such as reviews and social media posts, which builds trust and authenticity.
C. It is primarily used for internal training purposes within the company.
D. It is a paid advertising channel that guarantees immediate sales.
22. Which metric is essential for understanding the cost-effectiveness of acquiring a new customer through marketing efforts?
A. Click-Through Rate (CTR)
B. Average Order Value (AOV)
C. Customer Acquisition Cost (CAC)
D. Bounce Rate
23. In e-commerce, what does ‘conversion rate’ typically refer to?
A. The percentage of website visitors who make a purchase.
B. The total number of website visitors within a given period.
C. The average time a visitor spends on the website.
D. The percentage of customers who return for repeat purchases.
24. What is the primary benefit of using social media marketing for an e-commerce business?
A. Guaranteed organic reach to all potential customers.
B. Directly controlling all customer interactions without any third-party influence.
C. Building brand awareness, engaging with customers, and driving traffic and sales.
D. Eliminating the need for any other marketing channels.
25. What is the core concept behind ‘pay-per-click’ (PPC) advertising in e-commerce?
A. Paying a fixed monthly fee for unlimited ad impressions.
B. Paying a fee each time an ad is clicked by a user.
C. Paying a fee only when a customer makes a purchase through the ad.
D. Paying a fee to have an ad displayed indefinitely on a website.
26. What is the main goal of Search Engine Optimization (SEO) in the context of e-commerce?
A. To increase the price of products to maximize profit margins.
B. To enhance a website’s visibility and ranking in organic search engine results pages (SERPs).
C. To manage social media advertising campaigns effectively.
D. To develop and implement email marketing strategies.
27. What is the primary purpose of remarketing (or retargeting) in e-commerce marketing?
A. To attract entirely new customer segments who have never visited the site.
B. To re-engage with users who have previously visited the website but did not convert.
C. To display ads for completely unrelated products to a broad audience.
D. To reduce the overall advertising budget by showing fewer ads.
28. Which of these is a crucial element of an effective e-commerce landing page designed for conversion?
A. Extensive company history and mission statement.
B. A clear, compelling call-to-action (CTA) and minimal distractions.
C. A complex navigation menu with many sub-pages.
D. A large amount of technical jargon and specifications.
29. Which marketing strategy involves partnering with individuals or other businesses to promote products in exchange for a commission on sales?
A. Content Marketing
B. Affiliate Marketing
C. SEO
D. PPC Advertising
30. What is the primary objective of an e-commerce website’s ‘About Us’ page from a marketing perspective?
A. To list all available product categories.
B. To build trust, establish brand identity, and connect with customers on a personal level.
C. To provide detailed shipping and return policies.
D. To showcase customer testimonials and reviews.
31. Which type of e-commerce content is primarily designed to educate and inform potential customers, indirectly promoting products or services?
A. Product Descriptions
B. Customer Reviews
C. Blog Posts and How-to Guides
D. Sales Announcements
32. Which digital marketing channel is most suitable for showcasing visual products and building an aspirational brand image in e-commerce?
A. Search Engine Marketing (SEM)
B. Email Marketing
C. Social Media Platforms like Instagram and Pinterest
D. Affiliate Marketing
33. What is the main advantage of influencer marketing for e-commerce brands?
A. It allows complete control over the influencer’s message and promotion.
B. It can leverage the influencer’s established credibility and audience to reach new customers.
C. It guarantees a higher conversion rate than any other marketing channel.
D. It eliminates the need for any product development or customer service.
34. Which of the following best describes the primary function of a search engine in e-commerce marketing?
A. To create visually appealing product listings that attract customer attention.
B. To connect potential buyers with relevant products or services based on their queries.
C. To manage customer relationships and provide post-purchase support.
D. To analyze website traffic and identify user behavior patterns.
35. What is the primary purpose of A/B testing in e-commerce website optimization?
A. To create visually diverse website designs for aesthetic appeal.
B. To determine which version of a webpage or element performs best in achieving a specific goal.
C. To analyze competitor websites for pricing strategies.
D. To automate the entire customer support process.
36. What does ‘customer lifetime value’ (CLV) represent in e-commerce marketing?
A. The total revenue generated by a single customer in their first purchase.
B. The predicted total profit a business can expect from a single customer account over their entire relationship.
C. The cost of acquiring a new customer through a marketing campaign.
D. The average number of times a customer visits the website per month.
37. Which e-commerce marketing strategy focuses on building and nurturing relationships with customers through automated, personalized communication?
A. Affiliate Marketing
B. Content Marketing
C. Email Marketing
D. Influencer Marketing
38. Which e-commerce marketing tactic is most effective for improving customer retention and lifetime value?
A. Aggressive discount campaigns for first-time buyers.
B. Focusing solely on acquiring new customers through paid ads.
C. Implementing loyalty programs and personalized customer service.
D. Constantly changing product offerings without prior notice.
39. Which of the following is a key characteristic of a ‘long-tail keyword’ in e-commerce SEO?
A. It is a very broad and general search term.
B. It is a highly competitive and high-volume search term.
C. It is a specific, multi-word search phrase with lower search volume but higher purchase intent.
D. It is a paid search term that guarantees first-page ranking.
40. When analyzing e-commerce marketing performance, what does ‘return on ad spend’ (ROAS) measure?
A. The total number of clicks generated by an ad campaign.
B. The revenue generated for every dollar spent on advertising.
C. The percentage of ad impressions that lead to website visits.
D. The cost of developing an advertising campaign.
41. What is a primary benefit of e-commerce for businesses seeking to expand their market reach?
A. Increased reliance on local customer bases.
B. Reduced need for digital marketing strategies.
C. Access to a global customer base, transcending geographical limitations.
D. Lower operational costs due to limited online presence.
42. What is a significant advantage of e-commerce regarding customer personalization?
A. E-commerce platforms cannot track customer behavior.
B. Ability to collect and analyze vast amounts of customer data to tailor offerings.
C. Personalization is limited to generic email marketing.
D. Customer preferences are difficult to ascertain online.
43. The ability of e-commerce to reach customers in remote areas is an example of its impact on:
A. Supply chain efficiency.
B. Customer relationship management.
C. Market accessibility.
D. Brand loyalty.
44. Which of the following e-commerce business models involves a company selling products directly to consumers online?
A. B2B (Business-to-Business)
B. C2C (Consumer-to-Consumer)
C. B2C (Business-to-Consumer)
D. C2B (Consumer-to-Business)
45. What does ‘viral marketing’ in e-commerce aim to achieve?
A. To ensure all marketing messages are delivered through traditional media.
B. To encourage customers to spread the word about products or services organically through social networks and word-of-mouth.
C. To focus solely on paid advertising campaigns.
D. To limit customer engagement to direct email responses.
46. In e-commerce, what does ‘friction’ typically refer to?
A. The ease with which customers can complete a purchase.
B. The speed at which a website loads.
C. Obstacles or difficulties that hinder a customer’s buying process.
D. The level of personalization in customer interactions.
47. Which of the following is a key characteristic of e-commerce that differentiates it from traditional commerce?
A. Geographic reach is limited to local markets.
B. Transactions can occur 24/7, unbound by physical store hours.
C. Customer interaction is primarily face-to-face.
D. Inventory management relies solely on physical stock.
48. Which of the following is a critical component for a successful e-commerce website regarding payment processing?
A. Requiring customers to mail checks.
B. Offering a variety of secure and convenient payment options.
C. Only accepting cryptocurrency payments.
D. Implementing a lengthy and complex payment verification process.
49. What does the term ‘SEO’ (Search Engine Optimization) mean in the context of e-commerce?
A. Strategies to make e-commerce websites less visible in search results.
B. The process of improving a website’s visibility and ranking in search engine results pages (SERPs).
C. Using paid advertisements exclusively to drive traffic to an e-commerce site.
D. Focusing only on offline marketing channels for e-commerce businesses.
50. Which of the following best describes a ‘pure-play’ e-commerce company?
A. A company that operates both physical stores and an online presence.
B. A company whose primary or sole business is conducted online.
C. A company that uses e-commerce as a supplementary sales channel.
D. A company that focuses on traditional retail but has a basic website.
51. What does ‘customer lifetime value’ (CLV) measure in e-commerce?
A. The average time a customer spends on the website.
B. The total revenue a business can expect from a single customer account.
C. The number of products a customer buys in a single transaction.
D. The cost of acquiring a new customer.
52. What does the term ‘disintermediation’ refer to in the context of e-commerce?
A. The process of adding more intermediaries to the supply chain.
B. The elimination or reduction of intermediaries in the distribution channel.
C. The creation of new online marketplaces that connect buyers and sellers directly.
D. The increased complexity of supply chains due to online platforms.
53. Which of the following is an example of ‘content marketing’ for an e-commerce business?
A. Displaying banner ads on unrelated websites.
B. Publishing blog posts, how-to guides, or videos related to their products or industry.
C. Sending unsolicited bulk emails to potential customers.
D. Only focusing on product descriptions on the website.
54. What is the significance of ‘mobile commerce’ (m-commerce)?
A. It refers to commerce conducted exclusively via desktop computers.
B. It involves any commerce transaction conducted using a mobile device.
C. It is limited to in-app purchases only.
D. It excludes online shopping from tablets.
55. Which e-commerce model facilitates transactions between individuals, often through online marketplaces?
A. B2G (Business-to-Government)
B. C2C (Consumer-to-Consumer)
C. B2B (Business-to-Business)
D. G2C (Government-to-Consumer)
56. What is the main purpose of an ‘abandoned cart’ email in e-commerce marketing?
A. To inform customers that their items are out of stock.
B. To offer a discount or reminder to encourage customers to complete their purchase.
C. To solicit feedback on the website’s design.
D. To upsell additional products unrelated to the abandoned cart.
57. What is a common challenge faced by e-commerce businesses related to customer trust?
A. Customers always trust online transactions implicitly.
B. Lack of physical interaction can lead to skepticism about product quality and seller reliability.
C. Online security measures are generally poor.
D. Customers prefer buying solely from physical stores.
58. Which metric is crucial for measuring the effectiveness of an e-commerce website’s conversion funnel?
A. Website bounce rate.
B. Average session duration.
C. Conversion rate (e.g., percentage of visitors who make a purchase).
D. Number of social media followers.
59. What is a primary advantage of using social media marketing for an e-commerce business?
A. It eliminates the need for a website.
B. It allows for direct engagement with customers and building brand community.
C. It guarantees immediate sales without any prior effort.
D. It is only effective for physical stores.
60. What is the primary goal of optimizing the ‘user experience’ (UX) in e-commerce?
A. To increase website loading times.
B. To make the purchasing process as smooth, intuitive, and enjoyable as possible for the customer.
C. To reduce the number of available product categories.
D. To limit customer interaction with the website.
61. What is the main objective of a ‘call-to-action’ (CTA) in e-commerce marketing materials?
A. To prompt the audience to take a specific, desired action, such as purchasing or signing up.
B. To provide detailed product specifications.
C. To share company history and mission.
D. To display social media icons.
62. Which of the following best describes the primary shift in marketing focus with the advent of e-commerce?
A. From mass advertising to personalized customer experiences.
B. From direct mail campaigns to telemarketing.
C. From in-store promotions to print media advertising.
D. From word-of-mouth marketing to traditional broadcast media.
63. What does ‘omnichannel marketing’ aim to achieve in e-commerce?
A. Providing a seamless and integrated customer experience across all touchpoints (online and offline).
B. Focusing marketing efforts exclusively on mobile devices.
C. Using only digital channels for all customer interactions.
D. Creating separate marketing strategies for each individual channel.
64. Which of the following is a key challenge in e-commerce marketing related to customer trust?
A. Overcoming the lack of physical interaction and ensuring secure transactions.
B. Managing too many positive customer reviews.
C. Dealing with excessively low shipping costs.
D. Simplifying the checkout process too much.
65. What is the primary purpose of customer segmentation in e-commerce marketing?
A. To tailor marketing messages and offers to specific customer groups based on their characteristics and behaviors.
B. To reduce the variety of products offered.
C. To eliminate the need for market research.
D. To increase the complexity of the sales process.
66. When analyzing the effectiveness of an e-commerce website’s landing page, what is a critical element to consider?
A. The clarity and prominence of the call-to-action (CTA).
B. The number of background images used.
C. The complexity of the website’s navigation menu.
D. The presence of external links to unrelated websites.
67. Which of the following is a characteristic of ‘content marketing’ in e-commerce?
A. Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
B. Running paid advertisements on social media platforms.
C. Sending unsolicited promotional emails to a broad list of recipients.
D. Focusing solely on product features and benefits in all communications.
68. What is the core concept of ‘affiliate marketing’ in the e-commerce landscape?
A. Partnering with individuals or businesses who promote products in exchange for a commission on sales.
B. Directly selling products through the company’s own website.
C. Using search engine advertising to drive traffic.
D. Creating viral marketing campaigns on social media.
69. Which social media marketing strategy is most effective for building brand loyalty and community engagement in e-commerce?
A. Consistently sharing user-generated content and interacting with followers.
B. Running aggressive discount campaigns without prior notice.
C. Posting generic product advertisements multiple times a day.
D. Focusing solely on influencer marketing without organic content.
70. Which metric best measures the profitability of an e-commerce business over its customer’s lifetime?
A. Customer Lifetime Value (CLTV).
B. Cost Per Acquisition (CPA).
C. Return on Ad Spend (ROAS).
D. Conversion Rate Optimization (CRO).
71. What is the main advantage of using customer relationship management (CRM) systems in e-commerce marketing?
A. Centralizing customer data to enable personalized marketing and improved customer service.
B. Automating the entire product development process.
C. Replacing all human customer support interactions.
D. Managing inventory and supply chain logistics.
72. What is the primary goal of remarketing (or retargeting) in e-commerce marketing?
A. To re-engage potential customers who have previously visited the website but did not convert.
B. To acquire entirely new customer segments.
C. To reduce the overall marketing budget.
D. To increase brand awareness through broad social media campaigns.
73. Which metric indicates the percentage of website visitors who make a purchase?
A. Conversion rate.
B. Average order value (AOV).
C. Customer lifetime value (CLTV).
D. Cart abandonment rate.
74. What is a key advantage of search engine optimization (SEO) for an e-commerce business?
A. Increasing organic visibility and attracting qualified traffic without direct ad spend.
B. Guaranteed first-page ranking on all search engines.
C. Eliminating the need for content marketing.
D. Directly controlling customer purchase decisions.
75. Which marketing metric is crucial for evaluating the success of an e-commerce email campaign?
A. Click-through rate (CTR).
B. Website bounce rate.
C. Page load speed.
D. Number of social media shares.
76. In the context of e-commerce marketing, what does ‘customer journey mapping’ primarily aim to achieve?
A. Visualizing and understanding the entire customer experience from awareness to post-purchase.
B. Identifying the most cost-effective advertising channels.
C. Determining optimal pricing strategies for online products.
D. Measuring the return on investment for social media campaigns.
77. Which of the following is a fundamental principle of ‘user experience’ (UX) design in e-commerce?
A. Ensuring the website is intuitive, easy to navigate, and enjoyable to use.
B. Prioritizing visual aesthetics over functionality.
C. Maximizing the number of pop-up advertisements.
D. Limiting product information to reduce loading times.
78. Which aspect of e-commerce marketing is most directly impacted by website loading speed?
A. User experience and conversion rates.
B. Search engine ranking algorithms only.
C. Social media engagement metrics.
D. Email deliverability rates.
79. What is the primary benefit of A/B testing in e-commerce marketing?
A. Optimizing website elements like headlines, calls-to-action, and imagery to improve conversion rates.
B. Automating the entire marketing process.
C. Eliminating the need for customer feedback.
D. Predicting future market trends with certainty.
80. What is the primary role of ‘influencer marketing’ in e-commerce?
A. Leveraging individuals with a significant online following to promote products and services.
B. Creating in-house product review videos.
C. Managing the company’s official social media accounts.
D. Developing traditional advertising campaigns.
81. Which of the following is a key benefit of personalized marketing in e-commerce?
A. Reduced customer engagement.
B. Lower conversion rates.
C. Increased customer relevance and satisfaction, leading to higher engagement and sales.
D. Diminished brand loyalty.
82. What is the main objective of an e-commerce business using paid search advertising (e.g., Google Ads)?
A. To increase brand awareness without driving traffic.
B. To drive targeted traffic to the website by bidding on relevant keywords.
C. To gather customer data through unsolicited surveys.
D. To replace all organic search efforts.
83. Which e-commerce marketing strategy involves partnering with individuals or companies to promote products in exchange for a commission?
A. Content marketing.
B. Search engine marketing (SEM).
C. Affiliate marketing.
D. Influencer marketing.
84. Which metric indicates the cost incurred by an e-commerce business to acquire a new customer?
A. Customer Lifetime Value (CLV).
B. Return on Investment (ROI).
C. Customer Acquisition Cost (CAC).
D. Average Order Value (AOV).
85. What does ‘Customer Lifetime Value’ (CLV) measure in e-commerce?
A. The total number of products a customer has purchased.
B. The predicted total revenue a business can expect from a single customer account.
C. The average discount a customer receives per purchase.
D. The cost of marketing to a specific customer segment.
86. What is the primary function of A/B testing in e-commerce marketing?
A. To launch multiple marketing campaigns simultaneously.
B. To compare two versions of a webpage or marketing element to determine which performs better.
C. To automate all customer service interactions.
D. To predict future market trends with certainty.
87. What role does user-generated content (UGC) play in e-commerce marketing?
A. It is generally ignored by consumers.
B. It provides authentic social proof and builds trust.
C. It is always paid for by the brand.
D. It is only relevant for B2B e-commerce.
88. Which of the following is a crucial element for a successful e-commerce website user experience (UX)?
A. A complex and difficult navigation system.
B. Slow loading times and confusing layouts.
C. Easy navigation, clear product information, and a streamlined checkout process.
D. Minimal product images and descriptions.
89. Which of these is a common challenge in e-commerce marketing?
A. Lack of competition.
B. Difficulty in building customer trust and credibility online.
C. Limited reach to potential customers.
D. Overly simple customer purchasing behavior.
90. Which of the following is a core component of a strong e-commerce brand identity?
A. A high volume of customer complaints.
B. A consistent and memorable online presence, including website design and messaging.
C. Infrequent product updates and limited customer interaction.
D. Reliance solely on third-party marketplaces for all sales.
91. What is the main advantage of search engine optimization (SEO) for an e-commerce business?
A. Guaranteed immediate sales without any effort.
B. Increased organic visibility and traffic from search engines.
C. The ability to bypass customer reviews.
D. Eliminating the need for a website.
92. In the context of e-commerce, what does ‘reach’ primarily refer to?
A. The depth of engagement with existing customers.
B. The total number of potential customers exposed to a marketing message.
C. The conversion rate of website visitors to buyers.
D. The speed at which a product is delivered to the customer.
93. Content marketing in e-commerce primarily focuses on:
A. Displaying aggressive pop-up advertisements.
B. Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
C. Exclusively running paid ad campaigns on social media.
D. Sending unsolicited promotional emails to a broad list.
94. Which digital marketing channel is most effective for building community and direct interaction with customers in e-commerce?
A. Search engine advertising (SEA).
B. Email marketing.
C. Social media marketing.
D. Affiliate marketing.
95. What is ‘retargeting’ (or remarketing) in e-commerce marketing?
A. Showing ads to people who have never visited the website.
B. Targeting ads to previous website visitors who did not make a purchase.
C. Offering discounts to all new customers.
D. Using email to send product catalogs.
96. Which of the following best describes the primary characteristic of e-commerce marketing?
A. Focusing solely on traditional advertising channels.
B. Utilizing digital platforms and technologies to promote and sell products or services.
C. Emphasizing physical store experiences over online presence.
D. Limiting marketing efforts to email campaigns only.
97. In e-commerce, ‘conversion rate’ is defined as:
A. The total number of website visitors.
B. The percentage of website visitors who complete a desired action, such as making a purchase.
C. The average time a customer spends on the website.
D. The cost of acquiring a new customer.
98. What is the primary goal of email marketing in e-commerce?
A. To spam potential customers with irrelevant offers.
B. To nurture leads, build customer loyalty, and drive repeat purchases.
C. To solely focus on acquiring new customers through mass emails.
D. To replace the need for a website.
99. Which e-commerce marketing strategy focuses on encouraging customers to spread the word about products or services?
A. Pay-per-click (PPC) advertising.
B. Word-of-mouth marketing (WOMM) and referral programs.
C. Direct mail marketing.
D. Telemarketing.
100. What is the primary purpose of a landing page in e-commerce marketing?
A. To provide general company information.
B. To serve as a single destination for a specific marketing campaign, designed to drive a particular action.
C. To host a company’s entire product catalog.
D. To function as a customer service portal.
