1. Which metric helps an e-commerce business understand the potential long-term value of a customer?
A. Cart Abandonment Rate
B. Click-Through Rate (CTR)
C. Customer Lifetime Value (CLTV)
D. Cost Per Acquisition (CPA)
2. What is ‘social proof’ in the context of e-commerce marketing?
A. The technical specifications of a product.
B. The influence of positive reviews, testimonials, and endorsements from other customers.
C. The pricing strategy of a competitor.
D. The company’s internal marketing budget.
3. Which of the following is an example of C2C (Consumer-to-Consumer) e-commerce?
A. Amazon selling electronics.
B. A small business selling handmade crafts on Etsy.
C. An individual selling a used item on eBay.
D. A department store’s official website.
4. What is the primary purpose of using user-generated content (UGC) in e-commerce marketing?
A. To provide official product documentation.
B. To build trust and authenticity by showcasing real customer experiences and opinions.
C. To replace professional photography for product listings.
D. To gather data for product development.
5. What is the main purpose of a customer relationship management (CRM) system in e-commerce?
A. To automate inventory management and order fulfillment.
B. To manage and analyze customer interactions and data throughout the customer lifecycle.
C. To design and build new e-commerce websites.
D. To conduct competitive analysis of other online retailers.
6. In e-commerce, which of the following best describes a ‘long-tail keyword’ strategy?
A. Focusing on a few highly popular and broad search terms.
B. Targeting a large number of niche, specific, and less competitive search terms.
C. Using only brand-specific keywords for product promotion.
D. Employing paid advertising for all relevant search terms.
7. Which e-commerce strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience?
A. Affiliate Marketing
B. Content Marketing
C. Influencer Marketing
D. Direct Marketing
8. What is the primary goal of a shopping cart abandonment email?
A. To offer a discount on future purchases.
B. To remind customers about items left in their cart and encourage completion of the purchase.
C. To request feedback on the website’s usability.
D. To upsell complementary products.
9. Which type of e-commerce involves transactions between businesses, often for wholesale or B2B services?
A. C2C (Consumer-to-Consumer)
B. B2C (Business-to-Consumer)
C. B2B (Business-to-Business)
D. G2C (Government-to-Consumer)
10. Which e-commerce pricing strategy involves setting a low initial price for a new product to attract a large number of buyers quickly?
A. Price Skimming
B. Penetration Pricing
C. Psychological Pricing
D. Bundle Pricing
11. Which of the following is a key advantage of email marketing for e-commerce businesses?
A. It requires no customer data to be effective.
B. It offers a high return on investment (ROI) and allows for personalized communication.
C. It is unaffected by spam filters.
D. It guarantees immediate viral spread of promotions.
12. What is the primary benefit of using A/B testing in e-commerce marketing?
A. To automatically generate new product descriptions.
B. To determine which version of a webpage or marketing element performs best with users.
C. To predict future customer purchasing behavior with certainty.
D. To reduce the cost of website hosting.
13. In e-commerce, what is the purpose of retargeting (or remarketing) campaigns?
A. To attract entirely new customer segments.
B. To re-engage with users who have previously visited the website but did not convert.
C. To announce new product launches to existing customers only.
D. To gather broad market research data.
14. What is the primary function of a product recommendation engine in e-commerce?
A. To process customer payments securely.
B. To suggest relevant products to customers based on their browsing history, purchase behavior, or preferences.
C. To manage customer support inquiries.
D. To optimize website loading speed.
15. Which of the following is a key characteristic of a marketplace e-commerce model?
A. A single seller offering their own products.
B. Facilitating transactions between multiple third-party sellers and buyers.
C. Direct sales from a manufacturer to consumers.
D. Subscription-based recurring purchases.
16. Which e-commerce metric measures the percentage of website visitors who make a purchase?
A. Bounce Rate
B. Average Order Value (AOV)
C. Conversion Rate
D. Customer Lifetime Value (CLTV)
17. What is the main advantage of an ‘affiliate marketing’ program for an e-commerce business?
A. It requires no upfront investment.
B. It allows businesses to leverage external marketers to promote products for a commission on sales.
C. It guarantees a specific number of sales per month.
D. It bypasses the need for a website.
18. What does ‘customer segmentation’ in e-commerce marketing refer to?
A. The process of dividing customers into groups based on shared characteristics to tailor marketing efforts.
B. The act of automatically assigning customers to loyalty programs.
C. The method of tracking website traffic sources.
D. The procedure for refunding returned products.
19. What does ‘SEO’ stand for in e-commerce marketing?
A. Electronic Service Optimization
B. Search Engine Optimization
C. Social Engagement Optimization
D. Sales Enhancement Operations
20. Which e-commerce business model involves products being sold directly from manufacturers to consumers, bypassing traditional retailers?
A. Marketplace
B. Dropshipping
C. Direct-to-Consumer (DTC)
D. Affiliate Model
21. What is the primary objective of an e-commerce business implementing a content marketing strategy focused on ‘how-to’ guides and tutorials?
A. To drive immediate sales by offering discounts.
B. To establish authority, build trust, and attract customers by providing valuable information that solves their problems related to the products or industry.
C. To solely increase brand mentions on social media.
D. To gather user-generated content without providing value in return.
22. Which aspect of an e-commerce website’s user experience (UX) is most critical for reducing cart abandonment?
A. Complex navigation menus.
B. A lengthy and complicated checkout process.
C. Clear product categorization and a simple, streamlined checkout process.
D. Obtrusive pop-up advertisements.
23. Which type of content marketing is most effective for showcasing a product’s features and benefits in detail for an e-commerce business?
A. Short, attention-grabbing social media posts.
B. Infographics with statistical data.
C. Detailed product descriptions, high-quality images, and video demonstrations.
D. Blog posts focusing solely on industry news.
24. What is affiliate marketing in the context of e-commerce?
A. Directly selling products through the company’s own sales team.
B. Partnering with individuals or companies (affiliates) who promote products and earn a commission for each sale generated through their unique referral link.
C. Offering discounts to existing customers for referrals.
D. Running social media contests to boost engagement.
25. Which of the following is a key characteristic of a well-optimized e-commerce product page?
A. Minimal product information and generic images.
B. Clear pricing, detailed descriptions, high-quality images/videos, and prominent ‘add to cart’ button.
C. No customer reviews or ratings.
D. Hidden shipping costs until the final checkout stage.
26. What is the main purpose of implementing a customer segmentation strategy in e-commerce marketing?
A. To treat all customers with identical marketing messages and offers.
B. To group customers based on shared characteristics to deliver more personalized and relevant marketing communications.
C. To reduce the overall marketing budget by targeting fewer customers.
D. To simplify inventory management by understanding customer preferences.
27. In the context of e-commerce marketing, which of the following best describes a ‘long-tail keyword’ strategy?
A. Focusing on highly specific, less competitive search terms with lower search volume.
B. Targeting broad, high-volume keywords that are very competitive.
C. Utilizing generic keywords that have high search intent.
D. Employing branded keywords that only include the company’s name.
28. What is the primary goal of A/B testing in e-commerce marketing?
A. To test different website designs simultaneously to see which one performs best.
B. To compare two versions of a web page, email, or advertisement (A vs. B) to determine which one yields a better result for a specific marketing goal.
C. To gather customer feedback on product satisfaction.
D. To analyze competitor marketing strategies.
29. What is the role of a ‘call to action’ (CTA) in e-commerce marketing materials?
A. To provide background information about the product.
B. To encourage the user to take a specific, desired action, such as ‘Buy Now’ or ‘Sign Up’.
C. To display customer testimonials.
D. To showcase the company’s history and mission.
30. Which marketing channel is most effective for direct, personalized communication with existing e-commerce customers about new arrivals or promotions?
A. Display advertising on unrelated websites.
B. Email marketing.
C. Organic social media posts.
D. Print advertising in newspapers.
31. What is the primary benefit of using influencer marketing for an e-commerce brand?
A. To directly control all customer service interactions.
B. To leverage the influencer’s established audience and credibility to reach potential customers and build trust.
C. To guarantee a specific number of sales within a short period.
D. To replace the need for any other marketing efforts.
32. Which metric best indicates the overall satisfaction and loyalty of e-commerce customers?
A. Website traffic volume.
B. Average order value (AOV).
C. Customer Lifetime Value (CLV).
D. Social media likes and shares.
33. When analyzing the performance of a paid search campaign (e.g., Google Ads) for an e-commerce store, what does a high ‘Quality Score’ generally indicate?
A. The ad is irrelevant to the search query and the landing page is poorly designed.
B. The ad is highly relevant to the search query, the landing page is user-friendly, and the expected click-through rate is high.
C. The advertiser is paying the highest bid for every keyword.
D. The campaign has a very low budget, limiting its reach.
34. Which pricing strategy is commonly used in e-commerce to dynamically adjust prices based on demand, competitor pricing, and inventory levels?
A. Cost-plus pricing
B. Penetration pricing
C. Dynamic pricing
D. Skimming pricing
35. In e-commerce, what does ‘conversion rate optimization’ (CRO) primarily aim to improve?
A. The number of website visitors.
B. The percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter.
C. The average time spent on the website.
D. The number of social media followers.
36. What is the primary advantage of using retargeting (or remarketing) ads in e-commerce?
A. To reach entirely new customer segments who have never heard of the brand.
B. To remind potential customers who have previously shown interest (e.g., visited the site, added to cart) to complete a purchase.
C. To increase brand awareness through broad, general advertising.
D. To gather demographic data on the general online population.
37. In e-commerce SEO, what is the significance of schema markup?
A. It defines the website’s overall color scheme and layout.
B. It helps search engines understand the content of web pages better, allowing for richer search results (rich snippets) like product ratings and prices.
C. It is a type of ad targeting for social media platforms.
D. It is used for analyzing website traffic patterns.
38. Which metric is most crucial for evaluating the effectiveness of an e-commerce email marketing campaign’s subject line?
A. Click-through rate (CTR) on links within the email body.
B. Conversion rate of purchases made after opening the email.
C. Open rate, as it directly indicates how many recipients engaged with the subject line.
D. Bounce rate, reflecting the deliverability of the email.
39. What is ‘user-generated content’ (UGC) in the context of e-commerce marketing?
A. Content created by the e-commerce company’s marketing team.
B. Content created by customers or fans of a brand, such as reviews, testimonials, photos, or videos.
C. Paid advertisements placed on third-party websites.
D. Official product descriptions provided by manufacturers.
40. Which social media platform is typically best suited for visual storytelling and product showcasing for e-commerce brands, especially in fashion, beauty, and home decor?
A. LinkedIn
B. Twitter
C. Instagram
D. Reddit
41. In e-commerce analytics, what is the key metric often used to measure the effectiveness of a landing page?
A. Conversion rate of the landing page.
B. Number of social media shares.
C. Website loading time.
D. Domain authority.
42. Which of the following is an example of a ‘call to action’ (CTA) in e-commerce marketing?
A. A button or link that prompts users to ‘Shop Now’ or ‘Add to Cart’.
B. A blog post discussing product features.
C. A customer review section on a product page.
D. A website’s ‘About Us’ page.
43. What does ‘keyword research’ primarily aim to achieve for an e-commerce SEO strategy?
A. Identifying the terms and phrases potential customers use to search for products or services.
B. Creating visually appealing product images.
C. Developing a website’s mobile responsiveness.
D. Analyzing the website’s loading speed.
44. Which social media marketing strategy is most effective for driving immediate traffic and sales in e-commerce?
A. Running targeted paid social media advertising campaigns with clear calls to action.
B. Focusing solely on organic content creation and community building.
C. Engaging in lengthy discussions on industry forums.
D. Collecting customer feedback through surveys.
45. Which of the following is the most significant advantage of using influencer marketing in e-commerce?
A. Leveraging the influencer’s established trust and audience to reach new potential customers.
B. Directly controlling all product messaging and brand representation.
C. Guaranteeing a specific return on investment (ROI) for every campaign.
D. Eliminating the need for any other marketing efforts.
46. What is the primary goal of content marketing in e-commerce?
A. To attract, engage, and retain a clearly defined audience by creating and distributing valuable, relevant, and consistent content.
B. To exclusively promote discounted products and limited-time offers.
C. To automate customer service inquiries through chatbots.
D. To solely focus on paid advertising placements across various platforms.
47. In e-commerce, what does ‘customer lifetime value’ (CLV) represent?
A. The total predicted revenue a customer will generate throughout their relationship with the business.
B. The initial cost of acquiring a new customer.
C. The average order value of a single purchase.
D. The number of times a customer has returned a product.
48. What is the significance of ‘user-generated content’ (UGC) for e-commerce brands?
A. It builds trust and authenticity by showcasing real customer experiences and reviews.
B. It is a costly advertising method that requires significant investment.
C. It is primarily used for internal employee training.
D. It guarantees immediate viral marketing success.
49. In e-commerce, what is the primary purpose of an abandoned cart recovery strategy?
A. To encourage customers who added items to their cart but didn’t complete the purchase to finalize their order.
B. To offer discounts to all website visitors, regardless of cart activity.
C. To upsell additional products to customers who have already paid.
D. To collect email addresses for future marketing campaigns.
50. Which of the following best describes the primary function of search engine optimization (SEO) in e-commerce marketing?
A. To increase the visibility of an e-commerce website in organic search engine results pages (SERPs).
B. To run paid advertising campaigns on search engines.
C. To manage social media profiles and engage with customers.
D. To send promotional emails to a customer database.
51. In e-commerce, what is a ‘conversion rate’?
A. The percentage of website visitors who complete a desired action, such as making a purchase.
B. The total number of visitors to an e-commerce website in a given period.
C. The average amount of money spent by each customer on an e-commerce site.
D. The cost incurred to acquire a new customer.
52. What does ‘affiliate marketing’ involve in the context of e-commerce?
A. Partnering with individuals or businesses (affiliates) who promote products in exchange for a commission on sales.
B. Directly selling products through the e-commerce website’s own sales team.
C. Creating user-generated content for product promotion.
D. Using influencers to endorse products without direct sales tracking.
53. What is the primary benefit of remarketing (or retargeting) in e-commerce advertising?
A. To re-engage with potential customers who have previously visited the website but did not convert.
B. To introduce new product lines to a broad, unfamiliar audience.
C. To gather initial market research data from new users.
D. To build brand awareness through generic display ads.
54. What is the main purpose of A/B testing in e-commerce website optimization?
A. To compare two versions of a webpage or element to determine which performs better in terms of conversion rates.
B. To automatically generate product descriptions.
C. To track customer behavior across multiple websites.
D. To analyze competitor pricing strategies.
55. What is the primary objective of optimizing an e-commerce website for mobile devices?
A. To provide a seamless and convenient shopping experience for mobile users, leading to higher conversions.
B. To reduce the website’s overall bandwidth usage.
C. To exclusively target users who do not own desktop computers.
D. To increase the number of website errors.
56. When analyzing an e-commerce website’s performance, what is ‘bounce rate’?
A. The percentage of visitors who leave the website after viewing only one page.
B. The number of products added to the shopping cart but not purchased.
C. The rate at which customers return to the website.
D. The percentage of successful transactions completed.
57. Which of the following is a key advantage of email marketing for e-commerce businesses?
A. High personalization potential and direct customer communication.
B. Guaranteed viral reach through social sharing.
C. Low cost but very low engagement rates.
D. Ability to replace all other marketing channels.
58. What is the primary purpose of ‘programmatic advertising’ in e-commerce?
A. Using automated technology to buy and place digital ads for specific audiences.
B. Manually negotiating ad placements with individual publishers.
C. Creating personalized product recommendations within the website.
D. Managing customer service interactions via email.
59. Which marketing tactic is most effective for increasing repeat purchases in e-commerce?
A. Loyalty programs and personalized email marketing.
B. Aggressive paid advertising for new customer acquisition.
C. Broad, untargeted social media posts.
D. Reducing product quality to lower costs.
60. What is the primary role of an e-commerce platform’s shopping cart?
A. To allow customers to select and temporarily hold products before checkout.
B. To provide customer support through live chat.
C. To display product reviews and ratings.
D. To manage inventory levels for the business.
61. What is the main advantage of using retargeting or remarketing ads for an e-commerce website?
A. To reach entirely new customer segments.
B. To re-engage with potential customers who have previously visited the website but did not convert.
C. To reduce the overall cost of website hosting.
D. To improve the website’s search engine ranking for broad terms.
62. Which metric is crucial for evaluating the effectiveness of a paid search advertising campaign (e.g., Google Ads) in e-commerce?
A. Website bounce rate.
B. Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS).
C. Number of social media shares.
D. Average session duration.
63. What is the primary function of an affiliate marketing program for an e-commerce business?
A. To manage customer service inquiries.
B. To partner with individuals or other businesses (affiliates) who promote products in exchange for a commission on sales generated through their unique links.
C. To create new product designs.
D. To handle website security.
64. In e-commerce, what does the term ‘click-through rate’ (CTR) primarily measure?
A. The percentage of visitors who make a purchase after clicking an ad.
B. The percentage of people who see an ad and click on it.
C. The total number of clicks an advertisement receives.
D. The revenue generated per click on an ad.
65. In the context of e-commerce content marketing, what is a ‘blog post’ primarily used for?
A. To directly sell products with limited information.
B. To provide valuable, informative, or entertaining content that attracts and engages potential customers, often indirectly leading to sales.
C. To host customer service chatbots.
D. To display product pricing and specifications only.
66. Which metric best indicates the overall engagement and customer satisfaction with an e-commerce brand’s social media presence?
A. Number of followers.
B. Engagement rate (likes, comments, shares per post relative to followers).
C. Frequency of posting.
D. Number of clicks from social media to the website.
67. For an e-commerce business, what is the primary benefit of implementing a customer relationship management (CRM) system?
A. To automate website development.
B. To centralize and manage customer interactions, data, and sales processes, improving customer service and targeted marketing.
C. To reduce the number of product returns.
D. To manage inventory levels.
68. What does the term ‘customer lifetime value’ (CLV) represent in e-commerce marketing?
A. The total number of customers a business has.
B. The predicted total revenue a business expects to earn from a single customer account throughout their relationship.
C. The average order value of a customer’s first purchase.
D. The cost of acquiring a new customer.
69. What does the term ‘A/B testing’ refer to in the context of e-commerce website optimization?
A. Testing two different websites simultaneously.
B. Comparing two versions of a webpage or marketing element to determine which performs better in achieving a specific goal.
C. Analyzing customer feedback from two different sources.
D. Testing the website’s security protocols.
70. Which type of e-commerce marketing aims to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience?
A. Affiliate Marketing.
B. Content Marketing.
C. Influencer Marketing.
D. Social Media Marketing.
71. What is the primary goal of Search Engine Optimization (SEO) for an e-commerce website?
A. To increase the website’s loading speed.
B. To improve the website’s visibility and ranking in search engine results pages (SERPs) for relevant keywords.
C. To reduce the cost of online advertising campaigns.
D. To gather customer data for market research.
72. Which of the following is the most effective method for an e-commerce business to build customer loyalty through email marketing?
A. Sending daily promotional emails with discounts.
B. Providing personalized content, exclusive offers, and loyalty rewards.
C. Sending generic newsletters about industry news.
D. Asking for product reviews immediately after a purchase.
73. When an e-commerce business uses influencer marketing, what is the most critical factor for selecting an influencer?
A. The influencer’s follower count alone.
B. The influencer’s relevance to the brand’s niche and audience, and their engagement rate.
C. The influencer’s personal preference for the product.
D. The influencer’s posting frequency on any platform.
74. What is the main characteristic of ‘long-tail keywords’ in e-commerce SEO?
A. They are very broad and popular search terms.
B. They are longer, more specific phrases that often indicate higher purchase intent.
C. They have extremely high search volume.
D. They are typically used for brand awareness campaigns only.
75. What is the primary purpose of a ‘landing page’ in an e-commerce marketing campaign?
A. To provide general company information.
B. To serve as a dedicated page for a specific marketing campaign, designed to convert visitors into leads or customers.
C. To host the company’s blog.
D. To display all available product categories.
76. Which social media marketing strategy is most suitable for an e-commerce business aiming to showcase visually appealing products and engage with a younger demographic?
A. LinkedIn marketing focused on B2B connections.
B. Pinterest and Instagram marketing, leveraging high-quality imagery and video content.
C. Twitter marketing, emphasizing real-time text-based updates.
D. Facebook marketing, primarily for long-form content and community building.
77. Which of the following is a key consideration for optimizing an e-commerce website for mobile users?
A. Using large, high-resolution images that require fast internet.
B. Ensuring a responsive design that adapts to different screen sizes and has fast loading times.
C. Requiring users to download a separate app for browsing.
D. Implementing complex navigation menus that require precise clicking.
78. What is the main benefit of ‘user-generated content’ (UGC) in e-commerce marketing?
A. It is expensive and time-consuming to create.
B. It builds trust and authenticity, as it comes from actual customers, often influencing purchasing decisions.
C. It provides the company with exclusive intellectual property.
D. It guarantees a high conversion rate for all campaigns.
79. Which e-commerce marketing channel is most effective for driving immediate sales of a specific product with a limited-time offer?
A. Organic Social Media Posting.
B. Paid Search Advertising (e.g., Google Ads) and Targeted Social Media Ads.
C. Content Marketing (e.g., Blog Posts).
D. Email Marketing to an unsegmented list.
80. When analyzing an e-commerce marketing campaign’s success, what does ‘conversion rate’ typically refer to?
A. The total number of website visitors.
B. The percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter.
C. The average time spent by a visitor on the website.
D. The cost of acquiring a new customer.
81. Which payment gateway is commonly used in e-commerce to facilitate secure online transactions?
A. Social Media Analytics
B. Content Management System (CMS)
C. Payment Gateway (e.g., Stripe, PayPal)
D. Customer Relationship Management (CRM)
82. A customer receives an email with product recommendations based on their recent purchase. This is an example of:
A. Cold Emailing
B. Transactional Email
C. Personalized Marketing Email
D. Spam
83. Which e-commerce metric tracks the percentage of website visitors who add at least one item to their shopping cart?
A. Conversion Rate
B. Bounce Rate
C. Cart Abandonment Rate
D. Add-to-Cart Rate
84. What is the primary benefit of using Customer Relationship Management (CRM) software in e-commerce?
A. Automating product pricing.
B. Managing customer interactions and data to improve relationships.
C. Designing website layouts.
D. Processing inventory.
85. The practice of using personalized product recommendations based on a customer’s browsing history and past purchases is known as:
A. Affiliate Marketing
B. Personalization Engine
C. Email Marketing Automation
D. Social Proof
86. Which of the following is a crucial element for building trust in an e-commerce transaction?
A. Obscure privacy policy.
B. Lack of customer reviews.
C. Secure payment options and clear return policies.
D. Hidden shipping costs.
87. What is the primary goal of Search Engine Optimization (SEO) in e-commerce?
A. To increase website loading time.
B. To improve organic search engine rankings for relevant keywords.
C. To decrease website traffic.
D. To reduce the number of product pages.
88. The process of optimizing an e-commerce website to appear higher in search engine results for specific keywords is known as:
A. Pay-Per-Click (PPC) advertising
B. Content Marketing
C. Search Engine Optimization (SEO)
D. Social Media Engagement
89. Which of the following is a key benefit of using an e-commerce platform for a business?
A. Increased reliance on physical stores.
B. Limited customer reach.
C. Global market accessibility.
D. Reduced need for digital marketing.
90. What is the primary purpose of a ‘checkout’ process in e-commerce?
A. To display product reviews.
B. To collect customer shipping and payment information to finalize a purchase.
C. To showcase related products.
D. To provide customer support.
91. Which metric measures the percentage of users who leave a website after viewing only one page?
A. Conversion Rate
B. Click-Through Rate (CTR)
C. Bounce Rate
D. Average Session Duration
92. To improve customer loyalty in e-commerce, a business might implement:
A. Aggressive pricing strategies only.
B. A loyalty program with rewards.
C. Minimal customer service.
D. A complex checkout process.
93. A business uses email marketing to send promotional offers and updates to its customer base. This is an example of:
A. Affiliate Marketing
B. Content Marketing
C. Email Marketing
D. Influencer Marketing
94. What does the term ‘cart abandonment’ refer to in e-commerce?
A. A customer successfully completing a purchase.
B. A customer adding items to their cart but not completing the checkout.
C. A customer browsing products without adding anything to the cart.
D. A customer returning an item after purchase.
95. Which of the following best describes ‘upselling’ in an e-commerce context?
A. Offering a discount on a product.
B. Suggesting a higher-priced, upgraded version of a product the customer is considering.
C. Bundling multiple products together.
D. Offering a product from a different category.
96. Which e-commerce strategy involves partnering with individuals or companies who promote your products for a commission?
A. Content Marketing
B. Affiliate Marketing
C. Social Media Marketing
D. Search Engine Marketing (SEM)
97. In e-commerce, which of the following is primarily responsible for managing the online storefront, product catalog, and checkout process?
A. Customer Relationship Management (CRM) software
B. Enterprise Resource Planning (ERP) system
C. E-commerce platform
D. Search Engine Optimization (SEO) tools
98. Which of the following is a key consideration for selecting an e-commerce platform?
A. The platform’s social media integration capabilities.
B. The platform’s scalability and customization options.
C. The platform’s customer support response time.
D. All of the above.
99. A business selling handmade jewelry online is experiencing a high number of website visitors but a low conversion rate. What is a likely marketing strategy to address this issue?
A. Increase advertising spend on broad keywords.
B. Improve product descriptions and high-quality images.
C. Reduce website loading speed.
D. Offer free shipping on all orders.
100. In e-commerce, ‘cross-selling’ refers to:
A. Selling a product that is a cheaper alternative.
B. Selling a complementary product to a customer who is buying another product.
C. Selling the same product at a lower price.
D. Selling a product from a different category entirely.
