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Bộ số 1
Câu 1
What does the 'Economies of Scale' factor in Porter's Diamond Model refer to?
Câu 2
A company decides to produce its products in a foreign country and sell them in that country. This strategy is known as:
Câu 3
Which of the following best describes 'born globals'?
Câu 4
A company's domestic market strategy is often adapted for international markets due to differences in consumer behavior, economic development, and competitive landscapes. This process is known as:
Câu 5
According to Porter's Diamond Model, which factor refers to the presence of strong, related, and supporting industries in a country that can foster innovation and competitiveness?
Câu 6
Which aspect of the PESTLE analysis framework relates to government policies, trade agreements, and political stability in a foreign market?
Câu 7
Which of the following refers to the risk that a country's political or economic conditions will change, affecting the profitability of an investment?
Câu 8
Which mode of entry involves collaboration between two or more firms to create a new entity, sharing risks, profits, and control?
Câu 9
When a firm enters a foreign market by establishing a new wholly-owned subsidiary, this entry mode is called:
Câu 10
Which of the following is a disadvantage of exporting as a market entry strategy?
Câu 11
When a company decides to sell its products in a foreign market through independent distributors who buy the products outright, this is a form of:
Câu 12
A company decides to enter a new market by partnering with a local firm to leverage their distribution network and market knowledge, while the company provides its technology and brand. This is most likely a:
Câu 13
A company uses its existing brand name, management expertise, and marketing strategies to sell its products in a new foreign market through a local partner who invests capital and manages operations. This is an example of:
Câu 14
When a company decides to enter a foreign market by acquiring an existing firm, what entry mode is being used?
Câu 15
Which of the following is NOT considered a primary driver of globalization in international marketing?
Câu 16
When a company exports its products to an intermediary in its home country, who then sells them to foreign markets, this is known as:
Câu 17
Which of the following is a key advantage of foreign direct investment (FDI) over other market entry modes like exporting or licensing?
Câu 18
The 'liability of foreignness' refers to:
Câu 19
What is a primary advantage of using licensing as a foreign market entry strategy?
Câu 20
Which of the following is a key consideration when assessing the attractiveness of a foreign market for entry?
