1. Which marketing metric is used to measure the cost incurred to acquire a new customer?
A. Conversion Rate.
B. Customer Lifetime Value (CLV).
C. Customer Acquisition Cost (CAC).
D. Average Order Value (AOV).
2. Which of the following is a key consideration for optimizing product images in e-commerce?
A. Using very low-resolution images to reduce file size.
B. Ensuring images are high-quality, clear, and accurately represent the product.
C. Using generic stock photos that do not show the actual product.
D. Limiting the number of images per product to one.
3. What does the term ‘affiliate marketing’ refer to in the context of e-commerce?
A. A marketing strategy where the company itself promotes its products directly.
B. A performance-based marketing strategy where businesses reward affiliates for each customer brought in through the affiliate’s marketing efforts.
C. A method of collecting customer reviews through third-party platforms.
D. A pricing strategy that offers discounts to loyal customers.
4. Which of the following is a primary characteristic of a Search Engine Optimization (SEO) strategy in e-commerce?
A. Paying directly for ad placements on search engine results pages.
B. Optimizing website content and structure to rank higher in organic search results.
C. Using social media platforms to directly drive sales through sponsored posts.
D. Offering discounts and promotions to encourage immediate purchases.
5. In e-commerce, what does ‘conversion rate optimization’ (CRO) primarily focus on?
A. Increasing the number of website visitors through paid advertising.
B. Improving the percentage of website visitors who complete a desired action, such as a purchase.
C. Reducing the cost of customer acquisition through email marketing.
D. Expanding the product catalog to offer a wider variety of goods.
6. Which e-commerce marketing tactic involves offering a small commission to individuals or companies who refer new customers or sales?
A. Content Marketing.
B. Referral Marketing.
C. Influencer Marketing.
D. Search Engine Optimization (SEO).
7. What does ‘dynamic pricing’ in e-commerce refer to?
A. Setting a fixed price for all products across the website.
B. Adjusting product prices in real-time based on demand, competition, and other market factors.
C. Offering the same price to all customers regardless of their location.
D. Providing a consistent discount for all returning customers.
8. Which aspect of e-commerce marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience?
A. Search Engine Optimization (SEO).
B. Affiliate Marketing.
C. Content Marketing.
D. Email Marketing.
9. In e-commerce, what does ‘customer lifetime value’ (CLV) represent?
A. The total revenue generated from a single customer transaction.
B. The predicted total profit a business can expect from a single customer over their entire relationship.
C. The average time a customer spends browsing the website.
D. The cost associated with acquiring a new customer.
10. Which digital marketing channel is most effective for building brand awareness and engaging with customers through visual content and storytelling?
A. Search Engine Marketing (SEM).
B. Email Marketing.
C. Social Media Marketing.
D. Affiliate Marketing.
11. When analyzing e-commerce website performance, what does ‘bounce rate’ typically measure?
A. The total number of pages viewed by a user during a session.
B. The percentage of single-page sessions, where the user leaves the site from the entrance page without interacting further.
C. The average time a user spends on the website.
D. The number of customers who return to the website after their first purchase.
12. What is the main advantage of using customer reviews and testimonials in e-commerce marketing?
A. They increase the website’s hosting costs.
B. They build trust and social proof, influencing purchase decisions.
C. They are a substitute for professional product photography.
D. They reduce the need for any other marketing efforts.
13. Which of the following is a key benefit of using email marketing for e-commerce businesses?
A. Guaranteed viral reach across all social media platforms.
B. High direct cost per impression compared to other channels.
C. Ability to personalize messages and promotions to specific customer segments.
D. Elimination of the need for a website or product catalog.
14. What is the primary purpose of remarketing (or retargeting) in e-commerce advertising?
A. To attract entirely new customer segments who have never visited the website.
B. To re-engage with users who have previously interacted with the website but did not convert.
C. To increase the average order value of first-time customers.
D. To gather customer feedback through surveys.
15. What is the primary purpose of an e-commerce ‘abandoned cart’ email campaign?
A. To send thank-you notes to customers who completed their purchases.
B. To encourage customers to complete a purchase they started but did not finish.
C. To announce new product arrivals to the entire customer list.
D. To solicit product reviews from recent buyers.
16. What is the primary purpose of a ‘wishlist’ feature on an e-commerce website?
A. To allow customers to compare prices of different products.
B. To enable customers to save products they are interested in for future purchase or consideration.
C. To provide customer support contact information.
D. To collect customer feedback on website usability.
17. In e-commerce, what is the primary goal of A/B testing for website elements like headlines or call-to-action buttons?
A. To increase the website’s loading speed.
B. To determine which version of an element leads to a higher conversion rate.
C. To personalize the user experience based on past behavior.
D. To improve the website’s search engine ranking.
18. What is a key advantage of influencer marketing for e-commerce brands?
A. It guarantees immediate viral spread of marketing messages.
B. It allows brands to leverage the trust and reach of established personalities to promote products.
C. It eliminates the need for any form of paid advertising.
D. It is the most cost-effective marketing channel for all businesses.
19. Which of the following is a crucial element for a successful e-commerce content marketing strategy?
A. Creating content that is solely promotional and sales-focused.
B. Producing high-quality, valuable content that addresses customer needs and interests.
C. Publishing content infrequently to maintain exclusivity.
D. Focusing only on product descriptions and specifications.
20. Which of the following is an example of ‘paid search’ in e-commerce marketing?
A. Optimizing product pages for organic search engine rankings.
B. Running Google Ads campaigns for specific product keywords.
C. Building backlinks from reputable industry websites.
D. Creating engaging social media content.
21. When analyzing e-commerce sales data, what does ‘conversion rate’ typically measure?
A. The total number of website visitors.
B. The percentage of website visitors who complete a desired action, such as making a purchase.
C. The average value of each customer’s order.
D. The cost of acquiring a new customer.
22. Which of the following best describes ’email segmentation’ in e-commerce marketing?
A. Sending the same email to all subscribers.
B. Dividing an email list into smaller groups based on specific criteria to send more targeted messages.
C. Using generic email templates for every campaign.
D. Automating email delivery based on the time of day.
23. In e-commerce, what is the purpose of a ‘call to action’ (CTA) button?
A. To provide contact information for customer support.
B. To encourage users to take a specific, desired action, such as ‘Buy Now’ or ‘Sign Up’.
C. To display product reviews and ratings.
D. To offer a discount code automatically.
24. Which of the following is an example of a ‘loss leader’ pricing strategy in e-commerce?
A. Selling a product at its maximum possible profit margin.
B. Pricing a popular product below cost to attract customers, hoping they will purchase other items with higher margins.
C. Offering a tiered pricing structure based on features.
D. Bundling multiple products together at a discounted price.
25. Which marketing channel is most effective for remarketing to users who have previously visited an e-commerce website but did not make a purchase?
A. Content Marketing.
B. Affiliate Marketing.
C. Display Advertising (e.g., banner ads on other websites).
D. Public Relations.
26. Which of the following is a key benefit of personalization in e-commerce marketing?
A. Increased website loading time.
B. Higher customer engagement and conversion rates by tailoring experiences.
C. Reduced data privacy concerns.
D. Simplified inventory management.
27. Which of these is a common strategy for building customer loyalty in e-commerce?
A. Increasing prices without notice.
B. Implementing a loyalty program with rewards and exclusive offers.
C. Reducing website security measures.
D. Ignoring customer feedback.
28. What is the primary benefit of offering free shipping on e-commerce orders?
A. It always increases profit margins per order.
B. It can reduce cart abandonment rates and encourage larger order values.
C. It eliminates the need for customer service.
D. It guarantees positive customer reviews.
29. What is the role of ‘user-generated content’ (UGC) in e-commerce marketing?
A. Content created and shared by the brand’s marketing team.
B. Content created and shared by customers, such as reviews, photos, or videos, which can build trust and authenticity.
C. Content exclusively produced by paid advertising agencies.
D. Content that is automatically generated by website algorithms.
30. What is the main purpose of a product landing page in e-commerce?
A. To display the company’s entire product catalog.
B. To provide detailed information about a specific product and encourage a conversion action.
C. To offer customer support chat.
D. To showcase company history and values.
31. Which of the following is a critical factor for building trust in an e-commerce website?
A. Obscuring contact information.
B. Displaying clear security badges, customer reviews, and transparent policies.
C. Using overly aggressive pop-up ads.
D. Having a complex and confusing checkout process.
32. What does the acronym ‘SEO’ stand for in the context of e-commerce marketing?
A. Social Engagement Optimization.
B. Search Engine Optimization.
C. Sales Effectiveness Operations.
D. Service Excellence Overview.
33. What is the main purpose of a ‘product recommendation engine’ on an e-commerce site?
A. To display the most expensive products first.
B. To suggest relevant products to customers based on their browsing history or preferences, aiming to increase sales and improve user experience.
C. To automatically generate product descriptions.
D. To manage customer service inquiries.
34. What is the main advantage of using influencer marketing for an e-commerce brand?
A. Guaranteed viral reach for every campaign.
B. Leveraging the trust and audience of an influencer to promote products, potentially increasing brand awareness and sales.
C. Eliminating the need for any other marketing efforts.
D. Direct control over all customer feedback.
35. What is the primary goal of A/B testing in e-commerce marketing?
A. To create a unique website design for every visitor.
B. To determine which version of a webpage or marketing element performs better in achieving a specific objective.
C. To automate customer service responses.
D. To predict future sales trends with perfect accuracy.
36. Which metric is most commonly used to measure the success of an e-commerce advertising campaign?
A. Website bounce rate.
B. Return on Ad Spend (ROAS).
C. Number of social media followers.
D. Average time spent on site.
37. What is the primary objective of content marketing in e-commerce?
A. To directly sell products through blog posts.
B. To attract, engage, and retain a target audience by creating and sharing valuable, relevant content.
C. To manage website technical SEO.
D. To conduct competitor analysis.
38. Which aspect of the customer journey is most influenced by the ‘unboxing experience’ in e-commerce?
A. Product research phase.
B. Post-purchase engagement and brand perception.
C. Initial website browsing.
D. Payment processing.
39. What does ‘affiliate marketing’ involve in the e-commerce context?
A. Directly managing all sales staff.
B. Partnering with individuals or companies (affiliates) who promote products in exchange for a commission on sales generated.
C. Creating all marketing content in-house.
D. Offering discounts to all website visitors.
40. In e-commerce, what is the primary function of a Customer Relationship Management (CRM) system?
A. To automate social media posting.
B. To manage and analyze customer interactions and data to improve relationships and drive sales.
C. To design product packaging.
D. To conduct market research through surveys.
41. In e-commerce, what is the primary purpose of A/B testing for website elements like call-to-action buttons?
A. To increase website loading speed.
B. To identify which version of an element leads to higher conversion rates.
C. To ensure cross-browser compatibility.
D. To gather demographic data about website visitors.
42. What is the main purpose of using user-generated content (UGC) in e-commerce marketing?
A. To reduce the need for professional photography.
B. To build trust and authenticity by showcasing real customer experiences and reviews.
C. To increase website bounce rates.
D. To create abstract marketing messages.
43. Which of the following is a common characteristic of a ‘long-tail keyword’ used in e-commerce SEO?
A. It is very broad and has high search volume.
B. It is specific, often multi-word, and has lower search volume but higher intent.
C. It is primarily used for branding and awareness campaigns.
D. It is always a single, generic word.
44. What is the primary goal of Search Engine Optimization (SEO) for an e-commerce business?
A. To increase paid advertising spend.
B. To improve organic search engine rankings and drive relevant traffic.
C. To boost social media engagement rates.
D. To create viral marketing campaigns.
45. What is ‘affiliate marketing’ in the context of e-commerce?
A. A strategy where a company sells its products directly to consumers.
B. A performance-based marketing model where businesses reward affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
C. A method of creating branded content for social media.
D. A technique for optimizing website loading speed.
46. Which pricing strategy is most commonly associated with e-commerce, where prices are dynamically adjusted based on demand, competitor pricing, and other market factors?
A. Cost-plus pricing.
B. Penetration pricing.
C. Dynamic pricing.
D. Skimming pricing.
47. What is the main advantage of social commerce for e-commerce businesses?
A. It eliminates the need for a separate website.
B. It leverages social networks to facilitate direct purchasing and customer interaction.
C. It guarantees higher organic search rankings.
D. It reduces customer acquisition costs to zero.
48. Which e-commerce marketing strategy focuses on building relationships and providing value to customers over time, rather than just immediate sales?
A. Aggressive promotional sales.
B. Content marketing and community building.
C. Flash sales.
D. Price wars with competitors.
49. Which metric indicates the percentage of website visitors who made a purchase after adding items to their cart, but before completing the checkout process?
A. Bounce Rate.
B. Cart Abandonment Rate.
C. Conversion Rate.
D. Click-Through Rate.
50. Which of the following is a key benefit of using retargeting ads in e-commerce marketing?
A. It targets a completely new audience unfamiliar with the brand.
B. It increases the cost per acquisition significantly.
C. It re-engages potential customers who have previously shown interest.
D. It aims to generate initial brand awareness.
51. What does the term ‘conversion rate’ typically measure in an e-commerce context?
A. The percentage of visitors who add items to their cart.
B. The percentage of visitors who complete a desired action, such as making a purchase.
C. The average time spent by a visitor on the website.
D. The total number of unique visitors to the website.
52. Which of the following is a crucial factor for a successful e-commerce checkout process?
A. Requiring customers to create an account before purchasing.
B. A complex and multi-step form for shipping and payment details.
C. A clear, simple, and secure checkout flow with multiple payment options.
D. Limited payment methods to reduce processing complexity.
53. What is the primary function of a Customer Relationship Management (CRM) system in e-commerce marketing?
A. To automate social media posting.
B. To manage and analyze customer interactions and data to improve relationships and drive sales.
C. To design product packaging.
D. To conduct A/B testing on website layouts.
54. In e-commerce, ‘personalization’ refers to:
A. Designing a website with a unique color scheme for each visitor.
B. Tailoring the shopping experience, recommendations, and offers to individual customer preferences and behavior.
C. Offering discounts to all new customers.
D. Using generic marketing messages across all channels.
55. In the context of e-commerce, ‘customer lifetime value’ (CLV) is best defined as:
A. The total revenue generated from a single customer purchase.
B. The average profit earned from all customers in a given period.
C. The total predicted revenue a business expects from a customer throughout their relationship.
D. The cost incurred to acquire a new customer.
56. When analyzing customer behavior on an e-commerce site, what does ‘bounce rate’ indicate?
A. The percentage of customers who return to the website.
B. The percentage of visitors who leave the website after viewing only one page.
C. The percentage of successful transactions.
D. The average number of pages viewed per session.
57. When evaluating the performance of an e-commerce marketing campaign, what does ‘click-through rate’ (CTR) measure?
A. The percentage of clicks that result in a conversion.
B. The total number of clicks on an ad or link.
C. The percentage of people who clicked on an ad or link divided by the total number of impressions.
D. The average cost of each click.
58. Which marketing channel is most effective for building long-term customer loyalty and facilitating repeat purchases in e-commerce?
A. Pay-per-click (PPC) advertising.
B. Social media influencer marketing.
C. Email marketing.
D. Search engine optimization (SEO).
59. What is the main objective of ‘influencer marketing’ in e-commerce?
A. To directly sell products through influencer-owned stores.
B. To leverage the credibility and reach of influential individuals to promote products and drive sales.
C. To automate customer support inquiries.
D. To optimize website design for mobile devices.
60. What is the primary purpose of ‘customer segmentation’ in e-commerce marketing?
A. To increase the number of products offered.
B. To divide the customer base into groups with similar characteristics for targeted marketing efforts.
C. To reduce website loading times.
D. To eliminate the need for customer service.
61. Which e-commerce marketing strategy focuses on building long-term relationships with customers by providing valuable content and support?
A. Affiliate marketing
B. Content marketing
C. Direct response marketing
D. Price-based marketing
62. What does ‘conversion rate optimization’ (CRO) aim to achieve in e-commerce?
A. To increase the website’s traffic from search engines.
B. To improve the percentage of website visitors who complete a desired action, such as making a purchase.
C. To reduce the cost of customer acquisition.
D. To enhance the website’s loading speed.
63. What is the core principle of ‘personalization’ in e-commerce marketing?
A. Offering the same discounts to all customers.
B. Tailoring marketing messages, product recommendations, and website experiences to individual customer preferences and behavior.
C. Using generic advertising campaigns for broad reach.
D. Focusing solely on product features rather than customer needs.
64. In the context of e-commerce marketing, what is the primary goal of a customer relationship management (CRM) system?
A. To automate the entire sales process from lead generation to closing deals.
B. To manage and analyze customer interactions and data throughout the customer lifecycle.
C. To create visually appealing product listings and website designs.
D. To conduct market research and identify new product development opportunities.
65. Which e-commerce marketing approach leverages user-generated content (UGC) to promote products?
A. Direct mail marketing
B. Content marketing focused on UGC
C. Pay-per-click advertising
D. Affiliate marketing
66. What is the primary benefit of implementing a chatbot on an e-commerce website?
A. To replace all human customer service representatives.
B. To provide instant customer support and answer frequently asked questions, improving user experience.
C. To conduct complex market research and analysis.
D. To exclusively promote new product launches.
67. Which type of e-commerce content is most effective for showcasing product features and benefits in detail?
A. Short social media posts
B. Product videos and detailed descriptions
C. Customer testimonials
D. Blog post headlines
68. What is the main advantage of using customer reviews and testimonials in e-commerce marketing?
A. They are always positive and never contain constructive criticism.
B. They build trust and social proof, influencing potential buyers.
C. They are free and require no effort to collect.
D. They guarantee higher search engine rankings.
69. What is the primary goal of Search Engine Optimization (SEO) for an e-commerce website?
A. To increase website loading speed.
B. To improve the website’s visibility and organic search rankings for relevant keywords.
C. To create engaging social media content.
D. To manage customer reviews and feedback.
70. Which of the following is a key benefit of email marketing in e-commerce for customer retention?
A. It guarantees a high open rate for all sent emails.
B. It allows for direct and personalized communication to build loyalty.
C. It is effective only for acquiring new customers.
D. It requires significant investment in social media advertising.
71. In e-commerce, what is the primary role of ‘abandoned cart recovery’ strategies?
A. To prevent customers from adding items to their cart.
B. To encourage customers to complete purchases after leaving items in their cart.
C. To analyze website traffic patterns.
D. To offer discounts to first-time buyers.
72. What is the significance of ‘customer journey mapping’ in e-commerce marketing?
A. It maps out the company’s internal sales process.
B. It visualizes the entire experience a customer has with an e-commerce brand, from initial awareness to post-purchase.
C. It charts the competitive landscape of the e-commerce market.
D. It outlines the technical infrastructure of an e-commerce website.
73. Which e-commerce marketing tactic involves partnering with influencers to promote products or services?
A. Affiliate Marketing
B. Influencer Marketing
C. Email Marketing
D. Social Media Marketing
74. What is the primary objective of a customer loyalty program in e-commerce?
A. To attract new customers with discounts.
B. To increase the average order value of existing customers.
C. To encourage repeat purchases and foster long-term customer relationships.
D. To gather customer data for market research.
75. What is the main purpose of A/B testing in e-commerce website optimization?
A. To automatically generate new product descriptions.
B. To determine which version of a webpage or element performs better in achieving a specific goal.
C. To predict future sales trends with high accuracy.
D. To create customer loyalty programs.
76. Which social media marketing strategy is most suitable for e-commerce businesses to drive impulse purchases?
A. Long-form educational content
B. Interactive polls and Q&A sessions
C. Visually appealing product showcases with direct purchase links
D. Behind-the-scenes company culture posts
77. Which type of e-commerce marketing campaign is designed to create a sense of urgency and encourage immediate purchase?
A. Informational newsletter
B. Limited-time offer or flash sale campaign
C. Customer loyalty program announcement
D. Product review request
78. Which marketing metric measures the percentage of website visitors who leave after viewing only one page?
A. Conversion Rate
B. Click-Through Rate (CTR)
C. Bounce Rate
D. Customer Lifetime Value (CLV)
79. What is the purpose of remarketing (or retargeting) in e-commerce advertising?
A. To target a completely new audience with generic ads.
B. To re-engage users who have previously visited the website or shown interest in products.
C. To improve the website’s search engine ranking.
D. To gather customer feedback through surveys.
80. Which metric is most commonly used to measure the effectiveness of an e-commerce advertisement in terms of return on investment (ROI)?
A. Click-Through Rate (CTR)
B. Conversion Rate
C. Return on Ad Spend (ROAS)
D. Bounce Rate
81. In e-commerce, which of the following is a primary driver for businesses to adopt a customer relationship management (CRM) system?
A. To increase the number of product listings.
B. To automate inventory management and reduce stockouts.
C. To enhance customer loyalty and personalize marketing efforts.
D. To optimize website loading speed and improve SEO.
82. What is the primary purpose of a ‘call to action’ (CTA) button on an e-commerce product page?
A. To display product specifications.
B. To encourage a specific user action, such as ‘Add to Cart’ or ‘Buy Now’.
C. To provide customer support contact information.
D. To show related product recommendations.
83. What is the main advantage of using a dropshipping model in e-commerce?
A. Higher profit margins on all products.
B. Complete control over product quality and shipping.
C. Lower overhead costs and no need to manage inventory directly.
D. Faster delivery times for all orders.
84. Which term describes an e-commerce strategy that involves optimizing product listings and website content to rank higher in search engine results pages (SERPs)?
A. Pay-Per-Click (PPC) Advertising.
B. Search Engine Optimization (SEO).
C. Social Media Marketing.
D. Content Marketing.
85. What is the main purpose of A/B testing in e-commerce website optimization?
A. To analyze competitor pricing strategies.
B. To test different website elements (e.g., headlines, buttons) to see which performs better.
C. To generate automated product descriptions.
D. To track customer demographics for market segmentation.
86. What is the main objective of ‘abandoned cart’ recovery emails in e-commerce?
A. To inform customers about new product arrivals.
B. To encourage customers to complete their pending purchases.
C. To request customer feedback on the website experience.
D. To offer discounts on unrelated product categories.
87. What is the primary benefit of implementing a retargeting (or remarketing) campaign in e-commerce?
A. To attract entirely new customer segments.
B. To re-engage visitors who have previously interacted with the website but did not convert.
C. To improve the website’s domain authority.
D. To reduce the cost per acquisition for all new customers.
88. Which e-commerce marketing tactic involves offering incentives like free shipping or discounts to encourage immediate purchases?
A. Content Marketing.
B. Affiliate Marketing.
C. Promotional Marketing.
D. Influencer Marketing.
89. Which metric is crucial for evaluating the effectiveness of an e-commerce advertising campaign in terms of revenue generated per dollar spent?
A. Click-Through Rate (CTR).
B. Conversion Rate.
C. Return on Ad Spend (ROAS).
D. Bounce Rate.
90. Which e-commerce pricing strategy involves setting a high initial price for a new product and then gradually lowering it over time?
A. Penetration Pricing.
B. Competitive Pricing.
C. Price Skimming.
D. Value-Based Pricing.
91. Which e-commerce marketing strategy focuses on leveraging user-generated content and influencer endorsements to build trust and drive sales?
A. Search Engine Optimization (SEO).
B. Affiliate Marketing.
C. Social Proof Marketing.
D. Email Marketing Automation.
92. What is the primary concern for customers when making online purchases, influencing their trust in an e-commerce website?
A. The availability of multiple language options.
B. Website design aesthetics.
C. Secure payment processing and data privacy.
D. The variety of product categories offered.
93. Which e-commerce metric measures the percentage of website visitors who make a purchase after visiting the site?
A. Click-Through Rate (CTR).
B. Conversion Rate.
C. Average Order Value (AOV).
D. Customer Acquisition Cost (CAC).
94. In the context of e-commerce personalization, what is the primary goal of using customer data analytics?
A. To reduce the number of available payment options.
B. To create highly tailored product recommendations and content for individual customers.
C. To increase the complexity of the checkout process.
D. To limit customer access to promotional offers.
95. What is the primary function of a content management system (CMS) in an e-commerce context?
A. To process customer payments securely.
B. To manage and publish digital content (e.g., product descriptions, blog posts) on the e-commerce website.
C. To analyze website traffic patterns.
D. To automate email marketing campaigns.
96. Which social media platform is most commonly associated with visual product discovery and direct shopping features for e-commerce businesses?
A. LinkedIn.
B. Twitter.
C. Instagram.
D. Reddit.
97. In e-commerce analytics, what does ‘customer lifetime value’ (CLV) primarily measure?
A. The total number of customers acquired in a year.
B. The total revenue a business can expect from a single customer account throughout their relationship.
C. The average time a customer spends on the website per session.
D. The cost of acquiring a new customer.
98. Which type of e-commerce transaction involves businesses selling directly to consumers online?
A. B2B (Business-to-Business).
B. C2C (Consumer-to-Consumer).
C. B2C (Business-to-Consumer).
D. G2C (Government-to-Consumer).
99. Which of the following is a key characteristic of a ‘one-page checkout’ process in e-commerce?
A. It requires customers to create an account before purchasing.
B. It consolidates all checkout steps (shipping, payment, review) into a single page.
C. It involves multiple redirects to external payment gateways.
D. It offers a limited number of payment options.
100. What is the primary goal of email segmentation in e-commerce marketing?
A. To send the same promotional message to all subscribers.
B. To increase email deliverability rates by reducing spam complaints.
C. To tailor email content and offers to specific customer groups based on their characteristics or behavior.
D. To decrease the frequency of email communications.
