1. When analyzing the performance of a Facebook retargeting campaign for an e-commerce store, a marketer notices a high number of website visitors but a low conversion rate for purchases. Which of the following adjustments is MOST likely to improve the purchase conversion rate?
A. Broadening the retargeting audience to include more general website visitors.
B. Creating more personalized ad creatives and offers based on user behavior (e.g., abandoned cart items).
C. Increasing the budget for the retargeting campaign without changing the ad creatives.
D. Switching the optimization goal from ‘Purchases’ to ‘Add to Cart’.
2. A company is launching a new mobile app and wants to encourage users to download it. Which Facebook advertising objective should they choose?
A. App Installs
B. Lead Generation
C. Store Traffic
D. Video Views
3. When setting up a Facebook ad campaign, the ‘Cost Per Result Goal’ bidding strategy requires the advertiser to:
A. Set a maximum bid for each result.
B. Set a target cost for each desired outcome (e.g., lead, purchase).
C. Allow Facebook to find the lowest cost for each result.
D. Specify a bid cap for impressions.
4. What is the primary benefit of using Facebook’s ‘Dynamic Creative’ feature for an e-commerce advertiser?
A. It automatically generates new ad copy for every user.
B. It allows advertisers to test different combinations of ad components (images, headlines, descriptions) to find the best performing variations without manual setup.
C. It ensures that ads are only shown to users who have previously purchased from the website.
D. It automatically optimizes ad delivery to achieve the lowest cost per conversion.
5. A Facebook advertiser wants to measure the effectiveness of their ads on purchases. Which Facebook Pixel event is the most relevant to track for this objective?
A. ViewContent
B. AddToCart
C. Purchase
D. Lead
6. A small business owner is new to Facebook Ads and wants to start with a simple, effective campaign. Which of the following campaign objectives would be MOST suitable for driving immediate sales of a product?
A. Brand Awareness
B. Traffic
C. Sales
D. Engagement
7. An advertiser is running a lead generation campaign and wants to optimize for the lowest cost per lead. Which bidding strategy is most appropriate?
A. Lowest Cost
B. Cost Per Result Goal
C. Bid Cap
D. Target Cost
8. A business is looking to increase engagement on their Facebook page. Which campaign objective is MOST suitable for achieving this goal?
A. Reach
B. Traffic
C. Engagement
D. Conversions
9. When reviewing Facebook ad performance, a marketer sees a high number of impressions but a very low number of clicks. This suggests a potential issue with which of the following?
A. The audience targeting is too broad.
B. The ad creative and call-to-action are not compelling enough.
C. The budget is too low.
D. The bid strategy is not optimal.
10. A Facebook advertiser wants to understand the direct impact of their ad spend on website traffic. Which metric should they focus on to evaluate this?
A. Impressions
B. Cost Per Click (CPC)
C. Link Clicks
D. Frequency
11. What is the primary purpose of the ‘Ad Relevance Score’ (or similar metrics like Relevance Score, Quality Ranking, Engagement Rate Ranking, Conversion Rate Ranking) on Facebook Ads Manager?
A. To measure the total number of people who saw the ad.
B. To estimate the quality and relevance of an ad to its target audience.
C. To determine the overall budget of the campaign.
D. To track the number of leads generated.
12. When setting up a Facebook ad campaign, the ‘Campaign Budget Optimization’ (CBO) feature allows the advertiser to:
A. Set a separate budget for each ad set within the campaign.
B. Distribute the campaign budget across ad sets to automatically achieve the best results.
C. Manually control the budget allocation for each ad.
D. Set a daily budget cap for the entire campaign only.
13. Which Facebook advertising feature allows advertisers to automatically show relevant products to people who have previously viewed those products on their website?
A. Custom Audiences
B. Lookalike Audiences
C. Dynamic Ads
D. Broad Targeting
14. A Facebook advertiser is running a campaign to increase brand awareness for a new fashion accessory. Which optimization goal should they prioritize to maximize the visibility of their ads to the largest possible audience?
A. Link Clicks
B. Video Views
C. Reach
D. Conversions
15. Which of the following is a key advantage of using Lookalike Audiences on Facebook?
A. They are based on a broad, untargeted group of users.
B. They allow advertisers to reach new customers who share similar characteristics with their existing best customers.
C. They are limited to targeting only existing customers.
D. They require a minimum of 10,000 website visitors to be created.
16. When creating a Facebook ad for a local restaurant, what is a crucial element to include in the ad copy and creative to encourage immediate visits?
A. A broad statement about the restaurant’s ambiance.
B. A clear call-to-action with location information or a special offer for visiting.
C. A general description of the menu items.
D. A link to a third-party review website.
17. When optimizing Facebook ads for conversions, what does the ‘Frequency’ metric indicate?
A. The total number of people who saw the ad.
B. The average number of times each person saw the ad.
C. The percentage of people who clicked on the ad.
D. The cost to reach 1,000 people.
18. When optimizing Facebook ad campaigns for specific business objectives, which of the following metrics is MOST indicative of a campaign’s success in driving high-quality leads for a B2B software company?
A. Cost Per Click (CPC)
B. Click-Through Rate (CTR)
C. Conversion Rate of Qualified Leads
D. Reach
19. What is the primary purpose of A/B testing in Facebook advertising?
A. To automatically optimize ad delivery.
B. To test different versions of ad components (e.g., headlines, images, CTAs) to identify which performs best.
C. To ensure ads reach the widest possible audience.
D. To reduce the overall cost of advertising.
20. A Facebook advertiser is targeting a broad audience for a new product launch. To ensure their ad spend is efficient, they should consider which of the following bidding strategies?
A. Lowest Cost Bid Strategy
B. Target Cost Bid Strategy
C. Maximum Bid Strategy
D. Cost Cap Bid Strategy
21. When would a marketer typically choose the ‘Conversions’ objective for a Facebook ad campaign?
A. To increase brand recognition and recall.
B. To drive traffic to a landing page without a specific desired action.
C. To encourage users to complete valuable actions on a website, such as purchases or form submissions.
D. To get more people to like your Facebook page.
22. Which Facebook ad objective is most effective for encouraging users to watch a significant portion of a video?
A. Reach
B. Traffic
C. Video Views
D. Lead Generation
23. Which Facebook ad campaign objective is most suitable for increasing the number of website visitors?
A. Brand Awareness
B. Traffic
C. Conversions
D. Lead Generation
24. When creating an ad, what is the purpose of an ‘Ad Creative’?
A. To define the campaign’s bidding strategy.
B. To outline the target audience’s demographic profile.
C. To be the actual visual and textual content that users see.
D. To determine the budget allocation for each ad set.
25. When setting a budget for a Facebook ad campaign, what does ‘Daily Budget’ refer to?
A. The maximum amount you are willing to spend over the entire campaign duration.
B. The average amount you want to spend per day on an ad set.
C. The total amount you are willing to spend on a single ad creative.
D. The maximum amount you are willing to bid for each click.
26. When using the ‘Engagement’ objective, what specific type of engagement is Facebook’s algorithm likely to optimize for?
A. Website clicks and traffic.
B. Post reactions (likes, loves, etc.), comments, shares, and link clicks.
C. Video views and watch time.
D. App installs or purchases.
27. Facebook’s ‘Reach’ objective aims to:
A. Encourage users to engage with posts through likes, comments, and shares.
B. Show your ad to the maximum number of people in your target audience.
C. Drive sales or sign-ups on your website.
D. Increase the number of video views for your content.
28. What does ‘Ad Scheduling’ allow advertisers to control within an ad set?
A. The specific day and time when ads are shown.
B. The total budget for the entire campaign.
C. The demographic details of the target audience.
D. The platform where the ads will be displayed (e.g., Facebook Feed, Instagram Stories).
29. Which Facebook ad placement option targets users while they are actively consuming short-form video content on the platform?
A. Facebook Marketplace
B. Instagram Stories
C. Facebook In-Stream Videos
D. Facebook Audience Network
30. When setting up a Facebook ad campaign, what is the primary purpose of selecting an objective?
A. To determine the ad’s budget and bidding strategy.
B. To inform Facebook’s algorithm about the desired outcome of the campaign.
C. To select the most visually appealing ad format.
D. To define the geographic location of the target audience.
31. What is the role of an Ad Set in Facebook’s campaign structure?
A. To house all the individual ads for a campaign.
B. To define the budget, schedule, targeting, placements, and bidding for a group of ads.
C. To set the overall campaign goal and budget.
D. To analyze the final performance of all ads.
32. Which Facebook ad placement is specifically designed for short, vertical video ads that appear between Stories on Instagram and Facebook?
A. Facebook Audience Network
B. Instagram Feed
C. Facebook Right Column
D. Facebook Stories / Instagram Stories
33. Which of the following is NOT a key objective of Facebook Ads Manager for managing campaigns?
A. Monitoring campaign performance and making real-time adjustments.
B. Creating and editing ad creatives and copy.
C. Directly purchasing physical advertising space on other platforms.
D. Defining targeting parameters for specific audiences.
34. Which of the following is an example of a ‘Lookalike Audience’ on Facebook?
A. A list of people who have visited your website in the last 30 days.
B. People who have engaged with your Facebook page content.
C. A new audience created by Facebook that shares characteristics with your existing best customers.
D. A saved audience of users located in a specific city.
35. What is the main purpose of the Facebook Pixel?
A. To create visually appealing ad images.
B. To track website visitor activity for ad retargeting and campaign optimization.
C. To manage Facebook page engagement and comments.
D. To design the layout of Facebook ad creatives.
36. What is the primary benefit of using custom audiences for Facebook advertising?
A. To reach completely new potential customers who have never interacted with the brand.
B. To target people who have already engaged with the brand in some way (e.g., website visitors, app users, customer lists).
C. To ensure ads are shown to the broadest possible audience on Facebook.
D. To automatically generate ad copy based on user behavior.
37. What is the primary goal of a ‘Lead Generation’ campaign objective?
A. To drive traffic to a company’s blog.
B. To collect contact information from potential customers directly on Facebook.
C. To increase brand awareness among a broad audience.
D. To encourage users to download a mobile app.
38. What is the primary benefit of A/B testing (split testing) ad creatives or targeting in Facebook Ads?
A. To increase the overall reach of the campaign to the maximum number of people.
B. To identify which ad variations or audience segments perform best and optimize the campaign accordingly.
C. To reduce the cost per click by showing ads to less engaged users.
D. To automate the entire ad creation process.
39. What is the primary purpose of the ‘Campaign Budget Optimization’ (CBO) feature in Facebook Ads?
A. To manually set individual budgets for each ad set.
B. To allow Facebook to automatically distribute the campaign budget across ad sets to achieve the best results.
C. To guarantee a specific cost per acquisition for all campaigns.
D. To limit ad delivery to a predefined set of users.
40. What is the function of ‘Dynamic Creative’ in Facebook Ads?
A. To automatically generate ad copy based on user comments.
B. To allow advertisers to upload a single set of creative assets (images, headlines, text) that Facebook then mixes and matches to find the best performing combination.
C. To automatically adjust the ad’s budget based on real-time performance.
D. To translate ad copy into different languages for international audiences.
41. What is the primary objective of a Facebook ‘Brand Awareness’ campaign objective?
A. To drive immediate sales and conversions.
B. To increase the reach and visibility of a brand or business among a target audience.
C. To generate a high volume of website traffic.
D. To collect detailed customer data for future retargeting efforts.
42. Which of the following is a key characteristic of a ‘Video Views’ campaign objective on Facebook?
A. It optimizes for users who are most likely to click a link.
B. It prioritizes showing ads to people who are likely to watch a video for a specified duration.
C. It aims to collect contact information from viewers.
D. It focuses on generating engagement through comments and shares.
43. Which Facebook ad placement is generally considered the most effective for driving direct response and conversions due to high user intent?
A. Facebook Audience Network.
B. Instagram Stories.
C. Facebook Marketplace.
D. Facebook Feed and Instagram Feed.
44. When analyzing Facebook ad campaign performance, what does a high ‘Click-Through Rate’ (CTR) generally indicate?
A. The ad is too expensive for the target audience.
B. The ad creative and copy are highly relevant and engaging to the target audience.
C. The campaign is not reaching enough people.
D. The landing page is not optimized for conversions.
45. Which of the following is a key benefit of utilizing Facebook’s Lookalike Audiences feature for ad targeting?
A. It allows advertisers to reach entirely new customer segments with no prior connection to their existing customer base.
B. It enables the creation of audiences similar to existing customers or website visitors, increasing the likelihood of conversion.
C. It directly targets users who have previously engaged with competitors’ advertisements.
D. It guarantees a 100% conversion rate for all new users acquired through this targeting method.
46. When creating a Custom Audience on Facebook, which of the following sources is NOT typically used?
A. A customer list (e.g., email addresses, phone numbers).
B. Website visitors who have taken specific actions.
C. Users who have engaged with your Facebook page or Instagram profile.
D. Randomly selected users from a specific geographic location without prior interaction.
47. In Facebook Ads Manager, what does the ‘Reach’ metric indicate?
A. The total number of times an ad was displayed.
B. The number of unique users who saw an ad at least once.
C. The percentage of people who clicked on an ad.
D. The total amount of money spent on the advertising campaign.
48. What is the primary purpose of the Facebook Pixel?
A. To design and host landing pages for Facebook campaigns.
B. To track website visitor behavior and measure the effectiveness of ad campaigns.
C. To automate the creation of ad creatives.
D. To manage customer support inquiries from Facebook Messenger.
49. What is the primary role of ad creative in a Facebook advertising campaign?
A. To define the campaign’s overall budget and bidding strategy.
B. To attract and hold the attention of the target audience, conveying the message and call to action.
C. To specify the demographic and interest-based targeting parameters.
D. To automate the ad delivery and optimization process.
50. What does the ‘Frequency’ metric in Facebook Ads Manager represent?
A. The number of unique users who saw an ad.
B. The average number of times a unique user saw an ad.
C. The percentage of people who clicked on an ad.
D. The total number of impressions for an ad set.
51. Which Facebook ad objective is most suitable for driving traffic to a website or landing page?
A. Engagement
B. Conversions
C. Traffic
D. Video Views
52. What is the primary function of a ‘Budget’ in a Facebook advertising campaign?
A. To determine the exact targeting parameters for the ads.
B. To set the maximum amount of money you are willing to spend on a campaign or ad set.
C. To define the creative assets and ad copy.
D. To select the desired campaign objective.
53. What is the purpose of A/B testing in Facebook advertising?
A. To automatically optimize ad delivery without human intervention.
B. To compare different versions of an ad (e.g., creative, copy, audience) to identify the best performing one.
C. To ensure all ads in a campaign have the exact same performance metrics.
D. To exclusively test ad placements across different Facebook platforms.
54. When setting up a Facebook advertising campaign for lead generation, what is a crucial consideration for optimizing the ad’s performance?
A. Focusing solely on the lowest cost per click (CPC) regardless of lead quality.
B. Ensuring the lead form is concise and asks only essential information to reduce friction.
C. Using a broad targeting strategy that includes all demographics and interests.
D. Prioritizing ad creatives with complex animations and lengthy video content.
55. When retargeting website visitors who abandoned their shopping carts, which Facebook ad objective is most effective?
A. Brand Awareness
B. Reach
C. Conversions
D. Video Views
56. What is the main purpose of the ‘Engagement’ campaign objective on Facebook?
A. To get people to complete a purchase on your website.
B. To increase the number of likes, comments, shares, and event responses for your posts.
C. To drive traffic to your website or app.
D. To increase brand recall and awareness among a broad audience.
57. Which of the following is a key benefit of using Facebook’s ‘Target Cost’ bidding strategy?
A. It guarantees the lowest possible cost per result.
B. It aims to achieve the lowest cost per result while allowing Facebook’s system to adjust bids to reach that target.
C. It sets a fixed bid for every impression, regardless of performance.
D. It prioritizes achieving the highest number of results, even if the cost per result is high.
58. Which Facebook ad format is ideal for showcasing multiple products or telling a visual story with several images or videos?
A. Single Image Ad.
B. Video Ad.
C. Carousel Ad.
D. Collection Ad.
59. What is the main advantage of using Dynamic Ads on Facebook?
A. They allow advertisers to manually create unique ads for every single product in their catalog.
B. They automatically show relevant products to people who have expressed interest on your website or app.
C. They are exclusively designed for lead generation campaigns.
D. They bypass the need for a product catalog or inventory.
60. When optimizing for a ‘Conversions’ campaign objective, what is the most critical factor for Facebook’s algorithm to effectively deliver results?
A. A large budget that significantly exceeds the target cost per acquisition.
B. A sufficient number of conversion events tracked by the Facebook Pixel or SDK.
C. Extensive use of broad targeting without any exclusions.
D. A highly complex and multi-step conversion process.
61. When analyzing Facebook Ad performance, what does a high ‘Frequency’ value typically indicate?
A. The ad is reaching a very large and diverse audience.
B. The ad is being shown to the same people multiple times.
C. The ad is performing exceptionally well.
D. The campaign has a low cost per impression.
62. When setting up a Facebook Ad campaign, which of the following is the most crucial element for determining the ad’s performance and cost?
A. The color scheme of the ad creative.
B. The chosen campaign objective.
C. The number of characters in the ad copy.
D. The time of day the ad is scheduled to run.
63. Which Facebook Ads reporting metric indicates the number of times an ad was delivered to users?
A. Clicks.
B. Reach.
C. Impressions.
D. Frequency.
64. What is the primary purpose of the ‘Call to Action’ (CTA) button in a Facebook Ad?
A. To provide contact information for the business.
B. To encourage a specific action from the viewer, such as ‘Shop Now’ or ‘Learn More’.
C. To display the ad’s performance metrics.
D. To link to the business’s Facebook page.
65. What is the primary benefit of using Facebook’s Lookalike Audiences feature?
A. To target existing customers more effectively.
B. To find new customers who are similar to existing valuable customers.
C. To reduce the cost per conversion significantly.
D. To automate ad creative generation.
66. In Facebook Marketing, which of the following is NOT a primary objective for a business campaign?
A. Driving in-store visits.
B. Increasing brand awareness.
C. Generating leads and sales.
D. Improving personal credit scores.
67. In the context of Facebook Ads, what does ‘CTR’ stand for?
A. Cost To Reach.
B. Click-Through Rate.
C. Conversion Tracking Rate.
D. Customer Targeting Ratio.
68. What is the primary function of the ‘Link Clicks’ metric in Facebook Ads?
A. To count the total number of times an ad was displayed.
B. To measure the number of people who saw the ad at least once.
C. To track the number of users who clicked on a link within the ad.
D. To calculate the average cost to reach 1,000 people.
69. What is the primary purpose of using the ‘Engagement’ objective in Facebook Ads?
A. To drive traffic to a website.
B. To get more people to like, comment on, share, or click on your posts.
C. To increase brand awareness across a broad audience.
D. To generate leads directly through a form.
70. Which Facebook Ad metric measures the average cost incurred for each desired action (e.g., a purchase, lead, or click)?
A. Cost Per Click (CPC).
B. Cost Per Mille (CPM).
C. Cost Per Result.
D. Return on Ad Spend (ROAS).
71. When setting a Facebook Ad budget, what is the difference between a ‘Daily Budget’ and a ‘Lifetime Budget’?
A. Daily budget is for a fixed period, lifetime budget is flexible.
B. Daily budget aims to spend a set amount each day, while a lifetime budget allows Facebook to spend the total amount over the campaign duration as it sees fit.
C. Daily budget is for broad targeting, lifetime budget is for remarketing.
D. Daily budget is set by Facebook, lifetime budget is set by the advertiser.
72. Which of the following is a disadvantage of relying solely on broad targeting on Facebook?
A. Increased ad relevance and engagement.
B. Higher cost per result due to inefficient ad delivery.
C. Faster audience saturation.
D. Lower overall reach.
73. What is the primary purpose of A/B testing in Facebook advertising?
A. To automatically generate ad variations.
B. To compare the performance of different ad elements to identify the most effective ones.
C. To predict future campaign success.
D. To automate ad budget allocation.
74. Which Facebook Ads objective is most suitable for increasing the number of people who see your ad?
A. Conversions.
B. Reach.
C. Lead Generation.
D. Brand Awareness.
75. What is the main advantage of using video ads on Facebook compared to image ads?
A. Videos are always cheaper to produce.
B. Videos can convey more information and emotion, leading to higher engagement.
C. Videos have a longer lifespan in the news feed.
D. Videos are less likely to be skipped by users.
76. Which of the following targeting options allows advertisers to reach users who have previously interacted with their website or app?
A. Lookalike Audiences.
B. Interest-Based Targeting.
C. Custom Audiences (Website Visitors).
D. Demographic Targeting.
77. Which of the following is a recommended practice for optimizing Facebook Ad creatives?
A. Using generic stock photos for all ads.
B. Keeping ad copy long and detailed to explain everything.
C. Testing different headlines, images, and calls-to-action.
D. Focusing only on the ad’s primary visual element.
78. What is the primary role of ‘Ad Creatives’ in a Facebook Marketing campaign?
A. To define the campaign’s overall strategy.
B. To attract and engage the target audience visually and textually.
C. To set the bidding strategy for the campaign.
D. To analyze the campaign’s financial performance.
79. What is the primary function of a Facebook Pixel in marketing campaigns?
A. To automatically create ad content.
B. To track website actions and build remarketing audiences.
C. To manage customer service inquiries.
D. To analyze competitor advertising strategies.
80. Which Facebook Ad placement allows ads to appear in the feed of both Facebook and Instagram?
A. Facebook Marketplace.
B. Facebook Stories.
C. Facebook Audience Network.
D. Instagram Feed.
81. When setting up a Facebook ad campaign, what is the primary purpose of defining campaign objectives?
A. To dictate the exact audience size for the ad set.
B. To inform Facebook’s algorithm which action or outcome the advertiser prioritizes.
C. To determine the maximum budget for the entire campaign.
D. To specify the creative assets to be used in the ads.
82. When running a Facebook ad campaign focused on lead generation, what is a common best practice for the landing page?
A. Include as many external links as possible to drive traffic elsewhere.
B. Have a clear call-to-action (CTA) that matches the ad’s promise and a simple form.
C. Use a lengthy video that explains every detail of the product or service.
D. Require users to create an account before they can submit their information.
83. What is the purpose of the ‘Engagement’ campaign objective on Facebook?
A. To drive website purchases.
B. To get more video views.
C. To encourage people to interact with your Page or posts (likes, comments, shares, event responses).
D. To increase brand awareness among a broad audience.
84. Which type of Facebook ad creative is best suited for showcasing multiple products or telling a story with distinct parts?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Collection Ad
85. What is the recommended practice for ad frequency on Facebook?
A. Keep frequency as high as possible to ensure maximum exposure.
B. Monitor frequency and reduce it if it becomes too high, as it can lead to ad fatigue.
C. Aim for a frequency of 1 for every user in the target audience.
D. Frequency is not a metric that needs to be monitored.
86. According to Facebook’s advertising policies, which of the following is generally NOT permitted for targeting in an ad campaign?
A. Demographic information like age and location.
B. Interests and behaviors of users.
C. Users’ perceived personal attributes such as race, ethnicity, or sexual orientation.
D. Past engagement with a business’s Facebook page.
87. Which of the following is a key component of a Facebook Ad’s ‘Ad Set’?
A. The overall campaign objective.
B. The creative elements like images and ad copy.
C. Targeting, budget, schedule, and placements.
D. The specific calls to action used in the ads.
88. What does the Facebook Ads metric ‘Frequency’ represent?
A. The total number of people who saw the ad.
B. The average number of times each person saw the ad.
C. The percentage of people who clicked on the ad.
D. The cost of each impression.
89. When creating a Facebook ad, what is the recommended practice for the primary text (headline)?
A. Keep it as long and detailed as possible.
B. Make it concise, attention-grabbing, and clearly state the value proposition.
C. Use complex jargon to appeal to a sophisticated audience.
D. Focus solely on listing product features without any benefit.
90. Which Facebook ad placement is typically the most cost-effective for driving website traffic?
A. Facebook Stories
B. Instagram Reels
C. Facebook Feed
D. Audience Network
91. When optimizing ad delivery for ‘Link Clicks’ within the ‘Traffic’ objective, what is Facebook’s algorithm prioritizing?
A. People most likely to view the landing page for a significant duration.
B. People most likely to click on the ad’s link.
C. People most likely to comment on the ad.
D. People most likely to share the ad.
92. What is the primary function of a ‘Custom Audience’ on Facebook?
A. To find completely new potential customers based on general interests.
B. To target specific groups of people based on their existing relationship with the business (e.g., website visitors, email lists).
C. To automatically generate ad creative based on popular trends.
D. To set the overall budget for all ad campaigns.
93. What is the purpose of A/B testing in Facebook Ads?
A. To automate the entire ad creation process.
B. To compare two versions of an ad (e.g., different headlines or images) to see which performs better.
C. To predict the exact sales performance of an ad campaign.
D. To automatically adjust the budget based on competitor activity.
94. What is the primary goal of retargeting campaigns on Facebook?
A. To reach entirely new audiences who have never heard of the brand.
B. To re-engage people who have previously interacted with the brand or website.
C. To generate broad brand awareness across a large demographic.
D. To collect initial data on user interests.
95. Which of the following is an example of a ‘behavior’ targeting option on Facebook?
A. People who like ‘hiking’.
B. People who have recently purchased a new smartphone.
C. People who are interested in ‘digital marketing’.
D. People who live in London.
96. Which Facebook ad placement is designed for vertical video content and often features a full-screen, immersive experience?
A. Facebook Marketplace
B. Facebook Watch
C. Facebook Stories
D. Facebook Groups
97. Which Facebook Ads reporting metric indicates the cost of acquiring a new customer?
A. Click-Through Rate (CTR)
B. Cost Per Click (CPC)
C. Cost Per Acquisition (CPA) or Cost Per Result (CPR)
D. Return on Ad Spend (ROAS)
98. A business wants to increase the number of people who sign up for their email newsletter. Which Facebook Ads campaign objective would be most suitable?
A. Brand Awareness
B. Reach
C. Conversions
D. Video Views
99. What is the primary function of the Facebook Pixel?
A. To automatically generate ad copy for campaigns.
B. To track conversions, build custom audiences for retargeting, and optimize ad delivery.
C. To design ad creatives and video content.
D. To manage the entire advertising budget for a business.
100. What is the main advantage of using Lookalike Audiences on Facebook?
A. They guarantee a 100% conversion rate for new customers.
B. They allow advertisers to reach new people who are similar to their existing customer base or ideal audience.
C. They are exclusively for retargeting users who have visited a website.
D. They eliminate the need for creative testing in ad campaigns.
