1. In Facebook Ads, what is the primary purpose of defining a specific target audience for your campaign?
A. To ensure the ad reaches as many people as possible.
B. To increase the likelihood of the ad being seen by users most likely to be interested and convert.
C. To make the ad creation process faster and simpler.
D. To reduce the cost per click regardless of audience relevance.
2. What is the primary advantage of using ‘Lookalike Audiences’?
A. To target existing customers with higher accuracy.
B. To find new people who are similar to your existing customer base or best-performing audiences.
C. To reach people who have previously engaged with your Facebook Page.
D. To exclude users who have already purchased your product.
3. What is the primary goal of a ‘Lead Generation’ campaign objective on Facebook?
A. To drive traffic to an external website.
B. To collect contact information (like email addresses or phone numbers) from potential customers directly within Facebook.
C. To increase engagement on the Facebook Page.
D. To promote a physical store location.
4. Which Facebook Ads objective is most appropriate for increasing the number of people who see your ad and remember it?
A. Traffic
B. Conversions
C. Brand Awareness
D. Messages
5. Which Facebook Ad placement is known for its high engagement rates due to its immersive, full-screen format?
A. Facebook Marketplace
B. Instagram Stories
C. Facebook Right Column
D. Audience Network (In-Stream Videos)
6. When optimizing a Facebook Ads campaign for conversions, what metric is most crucial to monitor?
A. Reach
B. Frequency
C. Cost Per Acquisition (CPA) or Cost Per Conversion
D. Impressions
7. What does the term ‘CTR’ stand for in the context of Facebook Ads performance?
A. Cost Per Transaction
B. Conversion Rate Tracking
C. Click-Through Rate
D. Customer Target Ratio
8. What is the purpose of the ‘Reach’ metric in Facebook Ads reporting?
A. The total number of times an ad was displayed.
B. The number of unique people who saw your ad.
C. The percentage of people who clicked on your ad.
D. The average number of times a person saw your ad.
9. What is the ‘Frequency’ metric in Facebook Ads reporting?
A. The total number of times your ad was delivered.
B. The average number of times a unique person saw your ad.
C. The percentage of people who clicked on your ad.
D. The cost incurred for each conversion.
10. When using ‘Custom Audiences’ on Facebook, what is a common source for creating an audience based on website visitors?
A. Facebook Page Likes
B. Facebook Pixel data
C. Instagram Followers
D. Lookalike Audiences
11. What is the purpose of the Facebook Pixel for an e-commerce business running ads?
A. To automatically write ad copy.
B. To track website conversions, build custom audiences for retargeting, and optimize ad delivery.
C. To increase organic reach on the Facebook Page.
D. To manage customer service inquiries.
12. Which Facebook Ads placement is typically the most prominent and visible to users?
A. Audience Network
B. Instagram Stories
C. Facebook Feed (Desktop and Mobile)
D. Right Column on Facebook
13. Why is A/B testing (split testing) important in Facebook Ads?
A. To ensure all ads reach the same audience.
B. To identify which ad creatives, targeting, or offers perform best.
C. To reduce the overall ad spend by showing fewer ads.
D. To automatically generate new ad variations.
14. What is the main benefit of using dynamic ads on Facebook?
A. They allow for manual creation of thousands of ad variations.
B. They automatically show relevant products to people who have shown interest on your website or app.
C. They are exclusively for brand awareness campaigns.
D. They are only effective for B2B marketing.
15. Which Facebook Ads format is best suited for showcasing multiple products or telling a story with sequential visuals?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Collection Ad
16. Which of the following is NOT a core objective available when setting up a Facebook Ads campaign?
A. Brand Awareness
B. Website Traffic
C. Customer Testimonials
D. Lead Generation
17. When setting a Facebook Ad budget, what is the difference between a ‘Daily Budget’ and a ‘Lifetime Budget’?
A. Daily budget spends a fixed amount each day, while lifetime budget distributes spend over the campaign duration.
B. Daily budget is for short campaigns, lifetime budget is for long-term.
C. Daily budget is only for mobile ads, lifetime budget is for desktop.
D. There is no functional difference between the two.
18. What is the primary function of the ‘Ad Set’ level in a Facebook Ads campaign structure?
A. To define the overall campaign budget and schedule.
B. To house the creative elements like images and ad copy.
C. To set the targeting, budget, bidding strategy, and placement for a group of ads.
D. To monitor the overall campaign performance across all ad sets.
19. Which of the following is an example of demographic targeting on Facebook?
A. Targeting users who like specific Facebook Pages.
B. Targeting users based on their age, gender, location, and language.
C. Targeting users who have recently made a purchase.
D. Targeting users based on their interests in specific topics.
20. When creating a Facebook Ad, what is the role of the ‘Call to Action’ (CTA) button?
A. To display the ad’s expiration date.
B. To provide a clear instruction to the user on the desired next step.
C. To indicate the ad’s performance rating.
D. To show the number of people who have seen the ad.
21. When optimizing a Facebook ad campaign for ‘Conversions,’ what specific event is typically tracked by the Facebook Pixel?
A. Page Likes
B. Video Plays
C. Purchases or Form Submissions
D. Post Shares
22. Which Facebook ad format is best suited for showcasing multiple products or telling a sequential story?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Lead Ad
23. Which of the following is a key component of the Facebook Ads Manager interface for organizing campaigns?
A. The Audience Insights tool.
B. The Campaign, Ad Set, and Ad structure.
C. The Facebook Business Suite.
D. The Creator Studio.
24. What is the main advantage of using Custom Audiences for retargeting on Facebook?
A. They allow targeting users who have never interacted with the brand before.
B. They enable reaching a broad, untargeted audience for maximum exposure.
C. They allow advertisers to reconnect with people who have already shown interest in their business.
D. They are free to create and use, reducing ad spend.
25. Which of the following is a key consideration when choosing the ‘Objective’ for a Facebook ad campaign?
A. The color scheme of the ad creative.
B. The business’s primary marketing goal for that specific campaign.
C. The number of followers on the Facebook page.
D. The time of day the ads will run.
26. Which of the following is a common ‘Behavior’ targeting option on Facebook Ads?
A. Job title
B. Relationship status
C. Purchase behavior (e.g., ‘Engaged Shoppers’)
D. Political affiliation
27. When setting up a Facebook ad campaign, which of the following is an example of ‘Interest’ targeting?
A. Users who have visited your website.
B. Users who have purchased from similar businesses.
C. Users who have shown interest in ‘digital marketing’ or ‘social media advertising’.
D. Users who have recently moved to a new city.
28. What is the primary function of a Facebook Pixel?
A. To create visually appealing ad creatives.
B. To track website visitors and their actions for ad optimization and retargeting.
C. To automate the process of writing ad copy.
D. To manage the budget allocation across different ad sets.
29. What is the primary purpose of the ‘Frequency’ metric in Facebook ad reporting?
A. To measure the total number of unique users who saw the ad.
B. To indicate the average number of times a unique user saw an ad.
C. To track the cost per lead generated.
D. To assess the overall engagement rate of the ad.
30. When analyzing Facebook ad performance, what does ‘CTR’ (Click-Through Rate) indicate?
A. The percentage of people who saw the ad and made a purchase.
B. The percentage of people who saw the ad and clicked on it.
C. The average amount spent per click.
D. The total number of impressions the ad received.
31. What does ‘Placement’ refer to in the context of Facebook advertising?
A. The specific type of ad creative used (e.g., image, video).
B. The demographic characteristics of the target audience.
C. Where the ads will appear on Facebook, Instagram, Audience Network, and Messenger.
D. The budget allocated to a specific ad set.
32. What is the primary benefit of using A/B testing (split testing) in Facebook advertising?
A. To automatically increase ad spend.
B. To identify which ad variations (e.g., copy, creative, audience) perform best.
C. To reach a wider, less targeted audience.
D. To simplify the ad creation process.
33. What is a ‘Lookalike Audience’ on Facebook?
A. An audience that closely resembles a source audience (e.g., existing customers) based on Facebook’s algorithms.
B. An audience that is manually curated by advertisers based on shared interests.
C. An audience that has previously engaged with the advertiser’s website.
D. An audience that is geographically close to the business location.
34. Which Facebook ad objective is most suitable for a business looking to increase the number of inquiries or form submissions?
A. Brand Awareness
B. Reach
C. Lead Generation
D. Video Views
35. What is the primary purpose of using ‘Ad Scheduling’ in Facebook Ads?
A. To automatically pause ads that perform poorly.
B. To control the specific days and times when ads are displayed.
C. To set the maximum bid for ad placements.
D. To determine the optimal ad format for a campaign.
36. When creating a Facebook ad, what is the purpose of the ‘Ad Set’ level?
A. To define the overall campaign objective and budget.
B. To set the target audience, placements, budget, and schedule for a group of ads.
C. To design the visual creative and write the ad copy.
D. To analyze the performance metrics of individual ads.
37. When setting a Facebook ad budget, what is the difference between a ‘Daily Budget’ and a ‘Lifetime Budget’?
A. A Daily Budget is spent over the entire campaign duration, while a Lifetime Budget is spent per day.
B. A Daily Budget aims to spend a certain amount each day, while a Lifetime Budget sets a total spend for the campaign’s duration.
C. A Daily Budget is for ad sets, and a Lifetime Budget is for campaigns.
D. A Daily Budget is only for brand awareness, and a Lifetime Budget is for conversions.
38. Which of the following is NOT a primary objective when setting up a Facebook advertising campaign?
A. To increase brand awareness and reach.
B. To drive website traffic and conversions.
C. To generate leads and sales.
D. To manually post organic content daily.
39. When defining a target audience on Facebook, what does ‘Demographics’ primarily refer to?
A. The interests and hobbies of potential customers.
B. The behaviors and online activities of users.
C. Age, gender, location, language, and education of users.
D. The purchasing power and financial status of users.
40. What is the main difference between ‘Broad Targeting’ and ‘Narrow Targeting’ on Facebook?
A. Broad targeting uses detailed demographics, while narrow targeting uses broad interests.
B. Broad targeting reaches a wide audience, while narrow targeting allows for more specific audience segmentation.
C. Broad targeting is for Instagram only, while narrow targeting is for Facebook only.
D. Broad targeting is more expensive, while narrow targeting is cheaper.
41. Which of the following is an example of a well-defined Facebook Ad audience targeting parameter?
A. All people on Facebook.
B. People aged 25-45 interested in ‘sustainable fashion’ and living in ‘London’.
C. People who like cats.
D. People who have visited the internet today.
42. What is the primary function of a Facebook Call-to-Action (CTA) button on a Business Page?
A. To display the business’s opening hours.
B. To encourage specific user actions, such as visiting a website or contacting the business.
C. To share user-generated content.
D. To create a poll for community feedback.
43. Which of the following is NOT a primary objective for creating a Facebook Business Page?
A. To sell personal products directly to friends.
B. To build brand awareness and recognition.
C. To drive traffic to a website or physical store.
D. To engage with customers and build a community.
44. Which Facebook ad format is best suited for showcasing multiple products or telling a visual story with several images?
A. Single Image Ad.
B. Video Ad.
C. Carousel Ad.
D. Lead Ad.
45. What is the main purpose of the ‘About’ section on a Facebook Business Page?
A. To showcase personal photos of the business owner.
B. To provide essential information about the business, its mission, and contact details.
C. To host live Q&A sessions with followers.
D. To share viral content unrelated to the business.
46. Which of the following is a key benefit of using Facebook Ads for a business?
A. Guaranteed organic reach for all posts.
B. The ability to target specific demographics, interests, and behaviors to reach a relevant audience.
C. Free creation and unlimited distribution of all content.
D. Direct integration with competitor’s ad accounts.
47. What is the primary purpose of a Facebook Pixel?
A. To design custom ad creatives.
B. To track website visitors, measure the effectiveness of ads, and build retargeting audiences.
C. To manage the Facebook Business Page’s settings.
D. To create Facebook Groups for customer support.
48. Which Facebook Page element is crucial for visual branding and immediate recognition?
A. The ‘About’ tab.
B. The profile picture and cover photo.
C. The ‘Posts’ feed.
D. The ‘Events’ section.
49. What is the primary purpose of Facebook Stories for businesses?
A. To host long-form educational content.
B. To share fleeting, behind-the-scenes, or timely updates in a more casual format.
C. To collect customer reviews and testimonials.
D. To run complex A/B tests on ad copy.
50. When posting content on a Facebook Business Page, what is the ideal approach for engagement?
A. Posting only promotional content without interaction.
B. Posting frequently with a mix of valuable, engaging content and responding to comments and messages.
C. Posting only links to external websites.
D. Posting content that is exclusively text-based.
51. What is the concept of ‘retargeting’ in Facebook advertising?
A. Showing ads to people who have never heard of the brand before.
B. Showing ads to people who have previously interacted with the business’s website or Facebook Page.
C. Showing ads to all Facebook users in a specific country.
D. Showing ads only to new customers.
52. What is the role of a Facebook ‘Page Admin’?
A. To create personal profiles.
B. To manage the Page’s content, settings, ads, and interact with the audience.
C. To only view page insights.
D. To send friend requests to followers.
53. What is the recommended frequency for posting on a Facebook Business Page for optimal engagement?
A. Posting multiple times a day, regardless of content quality.
B. Posting once a week to avoid overwhelming followers.
C. Posting consistently with high-quality, relevant content, the exact frequency depending on audience and content type.
D. Posting only when there is a new product to sell.
54. What does Facebook ‘Insights’ primarily provide to businesses?
A. A list of competitors’ advertising strategies.
B. Data and analytics on page performance, audience demographics, and post engagement.
C. Tools for creating custom ad campaigns.
D. A platform for managing customer service inquiries.
55. When creating a Facebook post, why is it important to include visuals like images or videos?
A. To make the post load slower.
B. To increase the likelihood of capturing audience attention and improving engagement rates.
C. To comply with Facebook’s strict text-only policy.
D. To reduce the post’s visibility.
56. What is the primary goal of engaging with comments and messages on a Facebook Business Page?
A. To ignore customer inquiries and feedback.
B. To build customer relationships, provide support, and gather insights.
C. To delete negative comments immediately.
D. To only respond to positive feedback.
57. Which Facebook ad objective is most suitable for increasing brand visibility and reaching a broad audience?
A. Conversions.
B. Traffic.
C. Brand Awareness.
D. Lead Generation.
58. What is the main advantage of using Facebook Live for a business?
A. It allows for pre-recorded content to be shared.
B. It fosters real-time interaction and engagement with the audience.
C. It guarantees viral reach for all broadcasts.
D. It is solely for sharing product catalogs.
59. Why is it important to have a clear and consistent brand voice across all Facebook content?
A. To confuse the audience with varied messaging.
B. To reinforce brand identity, build trust, and ensure message coherence.
C. To reduce the need for visual branding elements.
D. To make it harder for competitors to understand the brand.
60. Which Facebook feature allows businesses to showcase products and facilitate purchases directly on the platform?
A. Facebook Groups.
B. Facebook Messenger.
C. Facebook Shops.
D. Facebook Events.
61. Which of the following is a common strategy to improve ‘Ad Relevance’ and potentially lower costs?
A. Using overly generic ad copy and imagery.
B. Narrowing the targeting to a more specific and relevant audience segment.
C. Increasing the bid amount significantly without changing anything else.
D. Showing the same ad to the same audience repeatedly, regardless of engagement.
62. What does it mean if a Facebook Ad campaign is ‘Learning Limited’?
A. The campaign has reached its maximum budget and cannot spend more.
B. The ad set has not received enough optimization events (e.g., conversions) for the delivery system to fully learn and stabilize performance.
C. The ad creative has been flagged for violating Facebook’s advertising policies.
D. The target audience is too small and does not allow for sufficient learning.
63. In the context of Facebook Ads, ‘Estimated daily results’ primarily helps advertisers understand:
A. The exact number of conversions the campaign will achieve each day.
B. The potential range of results an advertiser can expect based on their budget and targeting, assuming current auction conditions.
C. The minimum budget required to reach 100% of the target audience.
D. The historical performance data of similar campaigns run in the past.
64. If an advertiser wants to reach as many unique people as possible within their target audience, which campaign objective would be most appropriate?
A. Conversions
B. Traffic
C. Reach
D. Engagement
65. What is the primary purpose of the Facebook Pixel?
A. To increase the number of followers on a Facebook Page.
B. To track website visitors, measure ad campaign effectiveness, and build audiences for retargeting.
C. To automate the creation of Facebook ad creatives.
D. To manage the budget of an entire Facebook advertising account.
66. Which of the following is a key consideration when setting up a Facebook Ads campaign for ‘Conversions’?
A. Ensuring the ad creative is visually appealing without needing a clear call to action.
B. Having a properly installed and functioning Facebook Pixel or Conversions API to track desired actions.
C. Targeting the broadest possible audience to maximize the chance of a conversion.
D. Setting the budget to the lowest possible amount to test the objective.
67. When optimizing for ‘Video Views’, what is Facebook’s ad delivery system primarily trying to achieve?
A. Getting users to download the video content.
B. Showing the video to users who are most likely to watch it for a specified duration or engage with it.
C. Encouraging users to comment on the video.
D. Driving users to a website after watching the video.
68. Which of the following best describes the concept of ‘Ad Quality’ in Facebook’s ad delivery system?
A. The physical quality of the ad creative, such as image resolution or video clarity.
B. How relevant and engaging an advertiser’s ad is perceived to be by users, along with other factors like post-click experience.
C. The number of times an ad has been shown to a specific audience segment.
D. The total budget allocated to an ad set, which dictates its quality.
69. What is a ‘Lookalike Audience’ on Facebook?
A. An audience that is identical to a source audience in terms of demographics and interests.
B. An audience created by Facebook that shares similar characteristics with a source audience (e.g., existing customers, website visitors).
C. An audience that has previously engaged with the advertiser’s Facebook Page.
D. An audience comprised of people who have recently purchased a similar product.
70. When an advertiser sets a bid cap in a Facebook Ads campaign, what is the direct implication for ad delivery?
A. The advertiser guarantees they will win every auction they enter.
B. The advertiser tells Facebook the maximum amount they are willing to pay for a specific outcome or impression.
C. Facebook will automatically increase the budget to compensate for the bid cap.
D. The campaign will only show ads to the cheapest available audience segments.
71. Which of the following is an example of a ‘Post-Click’ experience that Facebook’s Ad Quality assessment considers?
A. The number of likes and shares the ad received on Facebook.
B. How quickly and accurately the landing page loads after a user clicks the ad.
C. The relevance of the ad copy to the target audience’s interests.
D. The placement of the ad within the Facebook News Feed.
72. What is the primary function of the ‘Ad Auction’ on Facebook?
A. To randomly select ads to show to users regardless of relevance or bid.
B. To determine which ads are shown to users based on a combination of bid, ad quality, and estimated action rates.
C. To prevent advertisers from showing ads to users who have previously interacted with their brand.
D. To ensure all advertisers have an equal chance of showing their ads, regardless of budget or targeting.
73. Which of the following is NOT a primary objective of Facebook’s ad delivery system according to the common understanding of its algorithms?
A. Maximizing the advertiser’s return on ad spend (ROAS) at all costs, even if it means showing ads to irrelevant audiences.
B. Delivering ads in a way that is most likely to achieve the advertiser’s chosen objective (e.g., clicks, conversions, reach).
C. Providing a good user experience for people on Facebook by showing them relevant and non-intrusive ads.
D. Balancing advertiser value with user value to ensure long-term platform health and engagement.
74. What is the purpose of the ‘Frequency’ metric in Facebook Ads reporting?
A. To measure the total number of people who saw an ad.
B. To indicate the average number of times a unique user has seen a specific ad or set of ads within a given period.
C. To track the click-through rate of an ad across different placements.
D. To determine the relevance score of an ad based on user interactions.
75. When analyzing campaign performance, seeing a high ‘Cost Per Result’ might indicate:
A. The campaign is highly efficient and acquiring results at a low price.
B. The auction competition is low, and advertisers are not bidding aggressively.
C. The ad quality is high, and users are highly engaged with the ads.
D. The ad is not resonating well with the target audience or facing high competition for valuable users.
76. What is the role of ‘Audience Expansion’ features in Facebook Ads?
A. To restrict ad delivery to only the most engaged users within a narrowly defined audience.
B. To allow Facebook’s system to show ads to people outside the initially defined target audience if it predicts they are likely to convert or engage.
C. To automatically increase the campaign budget when the target audience is exhausted.
D. To create lookalike audiences based on broad demographic information.
77. When optimizing for ‘Link Clicks’, what action is Facebook’s ad delivery system trying to encourage?
A. Users spending more time viewing the ad creative.
B. Users clicking the link in the ad to visit a website or landing page.
C. Users liking, commenting, or sharing the ad.
D. Users creating an account on Facebook.
78. In the context of Facebook Ads, ‘Budget Optimization’ (formerly Campaign Budget Optimization) allows advertisers to:
A. Manually allocate budget to each ad set within a campaign.
B. Have Facebook automatically distribute the campaign budget across ad sets to get the most results at the lowest cost.
C. Set a fixed budget for the entire campaign that cannot be changed.
D. Only spend the budget on ads that have a guaranteed high click-through rate.
79. Why might a Facebook Ads campaign with a ‘Cost Cap’ strategy perform differently than one with a ‘Lowest Cost’ strategy?
A. A cost cap guarantees a specific cost per result, while lowest cost optimizes for the cheapest results.
B. Lowest cost prioritizes volume of results, while cost cap prioritizes spending a fixed amount per result.
C. A cost cap limits the maximum cost per result, potentially reducing the volume of results compared to lowest cost which aims for the most results within budget.
D. Lowest cost strategy always leads to higher overall campaign spend than cost cap.
80. A Facebook Ads campaign is experiencing low reach despite a sufficient budget. Which of the following is a likely contributing factor related to ad delivery?
A. The ad creative is too engaging and is causing users to spend too much time on the ad.
B. The targeting is too broad, leading to a dispersed ad spend across many irrelevant users.
C. The ad quality is low, causing Facebook’s system to show it less frequently.
D. The bid strategy is set to ‘Lowest Cost’ without a bid cap, which can sometimes lead to higher cost per result but not necessarily lower reach.
81. What is a ‘Custom Audience’ on Facebook, and what is its primary use?
A. A broad audience based on general interests.
B. An audience created from your existing customer data or website visitors for retargeting.
C. A new audience created by Facebook based on your target demographics.
D. An audience composed of people who have only seen your ads.
82. When setting up a Facebook ad campaign, which of the following is NOT a valid campaign objective category provided by Facebook?
A. Awareness
B. Consideration
C. Engagement
D. Advocacy
83. What is the primary benefit of using a Facebook Pixel on your website?
A. To increase the loading speed of your website.
B. To track conversions, optimize ads for conversions, and build retargeting audiences.
C. To automatically translate your website content into multiple languages.
D. To improve your website’s search engine ranking.
84. What is the primary function of the ‘Engagement’ campaign objective?
A. To drive sales on your e-commerce store.
B. To get more people to interact with your Page or posts (likes, comments, shares, event responses).
C. To increase website traffic.
D. To generate leads through forms.
85. In Facebook Ads Manager, what is the primary purpose of the ‘Reach’ objective?
A. To maximize the number of unique people who see your ads.
B. To encourage people to click on your website link.
C. To get more video views on your content.
D. To drive sales or conversions on your website.
86. When creating a Lookalike Audience, what is the key principle Facebook uses to find new people who are similar to your existing audience?
A. Randomly selecting users from the entire Facebook user base.
B. Identifying users who have liked your Page but never interacted with your ads.
C. Finding users who share similar demographic, interest, and behavioral characteristics with your source audience.
D. Targeting users based solely on their geographic location.
87. Which Facebook ad placement is exclusive to the Audience Network and is designed to be integrated into mobile apps?
A. Facebook Marketplace
B. Instagram Stories
C. Audience Network Native, Banner, and Interstitial
D. Facebook Video Feeds
88. When optimizing for ‘Link Clicks’ as a traffic objective, what is Facebook’s algorithm primarily trying to achieve?
A. Show the ad to as many unique people as possible.
B. Get the most people to click on the ad’s link to the landing page.
C. Maximize video views of the ad.
D. Drive purchases directly within the Facebook platform.
89. What is the purpose of A/B testing (split testing) in Facebook Ads?
A. To automate ad creation and targeting.
B. To compare different versions of an ad or ad set to see which performs better.
C. To increase the budget of successful ad campaigns automatically.
D. To translate ad copy into different languages.
90. What is the recommended minimum audience size for creating a high-quality Lookalike Audience on Facebook?
A. 100 people
B. 1,000 people
C. 10,000 people
D. 100,000 people
91. What is the primary purpose of using ‘Dynamic Creative’ in Facebook Ads?
A. To automatically create new ad campaigns daily.
B. To automatically test different combinations of ad components (headlines, images, descriptions) to find the best performing ad.
C. To automatically translate ad copy into multiple languages.
D. To automatically adjust the ad budget based on performance.
92. What is the primary advantage of using the ‘Conversion’ objective in Facebook Ads?
A. To increase brand awareness at a low cost.
B. To get more page likes and followers.
C. To drive specific actions, like purchases or sign-ups, on your website.
D. To maximize the number of people who see your ad.
93. Which of the following is a key component of a Facebook Ad Set?
A. The specific ad creative (image/video and text).
B. The campaign objective and budget.
C. The target audience, placements, budget, and schedule.
D. The overall campaign strategy.
94. When would you typically use the ‘Lead Generation’ objective?
A. To drive traffic to an external landing page.
B. To increase brand awareness among a broad audience.
C. To collect contact information from potential customers directly within Facebook.
D. To encourage users to watch your videos.
95. Which Facebook ad format is best suited for showcasing multiple products or telling a sequential story with clickable images or videos?
A. Single Image Ad
B. Video Ad
C. Carousel Ad
D. Collection Ad
96. When using the ‘Traffic’ objective, what is the most common desired outcome for advertisers?
A. Receiving messages on Facebook Messenger.
B. Driving people to a specific destination, such as a website or app store.
C. Increasing engagement on Facebook posts.
D. Generating leads through forms.
97. Which of the following ad metrics indicates the percentage of people who saw your ad and took a desired action (like clicking a link or making a purchase)?
A. Click-Through Rate (CTR)
B. Cost Per Click (CPC)
C. Conversion Rate
D. Return on Ad Spend (ROAS)
98. What does ‘Cost Per Result’ (CPR) measure in Facebook Ads?
A. The total amount spent on the ad campaign.
B. The average cost to achieve one desired outcome (e.g., a lead, a purchase, a click).
C. The percentage of clicks that lead to a conversion.
D. The number of people reached by the ad.
99. What does the ‘Frequency’ metric in Facebook Ads Manager indicate?
A. The total number of people who saw the ad.
B. The average number of times each person saw the ad.
C. The percentage of people who clicked on the ad.
D. The cost to acquire a new customer.
100. Which Facebook ad placement is automatically selected by default and allows ads to appear across Facebook, Instagram, Messenger, and Audience Network?
A. Manual Placements
B. Facebook Only
C. Automatic Placements
D. Instagram Feed Only
