What is the primary function of the 'Reach' objective in Facebook advertising?

• A. To drive website traffic.
• B. To encourage users to make a purchase.
• C. To show your ad to as many people as possible within your target audience.
• D. To collect email addresses for lead generation.

According to Facebook's advertising policies, which of the following is NOT permitted in ad content?

• A. Highlighting specific health conditions to attract users seeking solutions.
• B. Promoting regulated goods and services with clear disclaimers.
• C. Using before-and-after imagery for fitness products.
• D. Showcasing achievements or personal qualities in job recruitment ads.

What is the purpose of a 'retargeting' campaign on Facebook?

• A. To reach entirely new audiences who have never heard of your brand.
• B. To re-engage people who have previously interacted with your brand (e.g., visited your website or engaged with your ads).
• C. To increase overall brand awareness across a wide demographic.
• D. To test new ad creatives before launching a broad campaign.

Which metric indicates the percentage of people who saw your ad and then clicked on it?

• A. Cost Per Click (CPC)
• B. Click-Through Rate (CTR)
• C. Conversion Rate
• D. Reach

Which of the following is an example of 'Dynamic Creative' on Facebook?

• A. A single ad with a fixed image and text.
• B. An ad that automatically tests different combinations of headlines, images, and calls-to-action to find the best performing variations.
• C. An ad that is manually updated by the advertiser daily.
• D. An ad that only uses video content.

When setting up a Facebook ad campaign, which of the following objectives is most aligned with the goal of increasing brand awareness?

• A. Traffic
• B. Conversions
• C. Brand Awareness
• D. Lead Generation

What is the primary difference between a 'Custom Audience' and a 'Lookalike Audience'?

• A. Custom Audiences are for prospecting, while Lookalike Audiences are for remarketing.
• B. Custom Audiences target existing contacts, while Lookalike Audiences target new, similar people.
• C. Custom Audiences are based on website behavior, while Lookalike Audiences are based on interests.
• D. Custom Audiences are broader, while Lookalike Audiences are more specific.

What does 'Frequency' measure in Facebook Ads reporting?

• A. The total number of people who saw your ad.
• B. The average number of times a unique person saw your ad.
• C. The percentage of clicks on your ad.
• D. The cost incurred for each conversion.

Which of the following is a common reason for an ad to be disapproved by Facebook?

• A. Using a clear and relevant call-to-action button.
• B. Promoting a product that adheres to all advertising policies.
• C. Including misleading claims or discriminatory content.
• D. Targeting a broad but relevant audience.

Which Facebook advertising tool allows you to track user actions on your website after they've seen or clicked on your ad?

• A. Facebook Audience Manager
• B. Facebook Business Suite
• C. Facebook Pixel
• D. Facebook Ads Manager

What is a 'lookalike audience' on Facebook?

• A. An audience that has previously engaged with your Facebook page.
• B. An audience created by uploading a list of your existing customers' email addresses.
• C. An audience that shares similar characteristics with your existing customers or website visitors.
• D. An audience that has viewed specific products on your website.

What is the purpose of A/B testing in Facebook advertising?

• A. To automate ad creative generation.
• B. To test different versions of ad elements (like headlines, images, or targeting) to see which performs best.
• C. To predict future ad campaign performance.
• D. To manage the entire ad campaign lifecycle automatically.

What is the recommended aspect ratio for video ads in the Facebook Feed?

• A. 1:1 (Square)
• B. 9:16 (Vertical)
• C. 16:9 (Horizontal)
• D. Any aspect ratio is acceptable.

What is the primary benefit of using the 'Lead Generation' campaign objective on Facebook?

• A. To drive immediate sales.
• B. To collect contact information from interested users directly within Facebook.
• C. To increase app installs.
• D. To boost engagement on Facebook posts.

When aiming for conversions on Facebook, which bidding strategy is often recommended for optimal results?

• A. Cost Cap
• B. Bid Cap
• C. Lowest Cost
• D. Target Cost

Which Facebook ad placement is generally considered the most visible and widely used?

• A. Audience Network
• B. Instagram Stories
• C. Facebook Feed
• D. Messenger Inbox

Which of the following is a key component of a Facebook Ad Set?

• A. Ad Creative (images/videos/text)
• B. Campaign Objective
• C. Budget, Schedule, Targeting, Placements, and Bidding
• D. Ad Performance Metrics

What is the primary purpose of 'Audience Insights' on Facebook?

• A. To automate ad bidding and budget allocation.
• B. To understand the demographics, interests, and behaviors of potential customers.
• C. To create custom ad creatives and video content.
• D. To manage Facebook page interactions and customer service.

What is the recommended file format for images used in Facebook Feed ads?

• A. GIF only
• B. JPG or PNG
• C. BMP only
• D. TIFF only

When creating a carousel ad, what is a key best practice for maximizing engagement?

• A. Using the same image in every card.
• B. Ensuring each card tells a cohesive story or highlights a different product feature/benefit.
• C. Having more than 10 cards in the carousel.
• D. Using only text-based cards.