1. When bidding on keywords in a PPC campaign, what is ‘Quality Score’?
A. The total budget allocated for the campaign.
B. A score assigned by Google Ads reflecting the relevance and quality of your ads, keywords, and landing pages.
C. The number of clicks an ad receives.
D. The profit margin on a product advertised.
2. When optimizing for ‘Cost Per Acquisition’ (CPA), what is the primary goal?
A. To maximize the number of clicks.
B. To minimize the cost of acquiring a new customer or achieving a specific conversion.
C. To increase the average order value.
D. To improve the website’s domain authority.
3. Which SEM strategy is most effective for capturing ‘bottom-of-the-funnel’ customers who are ready to purchase?
A. Branded Search Campaigns targeting users already familiar with the brand.
B. Display Network campaigns for broad awareness.
C. Remarketing campaigns targeting users who previously visited the site.
D. Generic keyword campaigns with broad match types.
4. Which of the following is an example of a ‘dynamic search ad’ (DSA) benefit?
A. Manual creation of every single ad.
B. Targeting specific, long-tail keywords.
C. Automated ad generation based on website content.
D. Bidding on branded keywords.
5. Which of the following search ad formats is designed to showcase multiple products with images and descriptions directly in the ad unit?
A. Text Ads
B. Dynamic Search Ads
C. Shopping Ads (Product Listing Ads)
D. Responsive Search Ads
6. Which metric helps evaluate the profitability of a PPC campaign?
A. Impressions
B. Click-Through Rate (CTR)
C. Conversion Rate
D. Return on Ad Spend (ROAS)
7. What is the role of ‘Ad Extensions’ in PPC advertising?
A. To reduce the cost per click.
B. To increase the character limit of ad copy.
C. To provide additional information and improve ad visibility and performance.
D. To automatically generate new keywords.
8. What is the main difference between SEO and PPC?
A. SEO is paid advertising, while PPC is organic optimization.
B. SEO focuses on paid ads, while PPC focuses on organic rankings.
C. SEO aims for organic visibility and PPC involves paid placements.
D. SEO is a part of PPC, but PPC is not part of SEO.
9. What is the main advantage of using ‘Responsive Search Ads’?
A. They allow only one headline and description per ad.
B. They automatically adjust ad content to show the most relevant combination of headlines and descriptions to users.
C. They require manual A/B testing of every ad variation.
D. They are only suitable for display advertising.
10. In PPC advertising, what does ‘CTR’ stand for?
A. Cost Per Transaction
B. Click-Through Rate
C. Conversion Tracking Ratio
D. Campaign Targeting Reach
11. What does ‘Ad Rank’ determine in Google Ads?
A. The total number of impressions an ad receives.
B. The position of your ad on the search results page and the likelihood of displaying ad extensions.
C. The quality score of your keywords.
D. The maximum bid amount for a keyword.
12. Which keyword match type provides the most control over who sees your ads?
A. Broad Match
B. Phrase Match
C. Exact Match
D. Broad Match Modifier (deprecated, now part of Phrase Match)
13. What is remarketing (or retargeting) in the context of SEM?
A. Showing ads to people who have never visited your website.
B. Targeting users who have previously interacted with your website or app.
C. Using broad match keywords to reach a wider audience.
D. Creating new ad campaigns from scratch.
14. What is the purpose of a landing page in PPC advertising?
A. To provide general company information.
B. To display all available products and services.
C. To offer a focused experience for users who clicked on an ad, encouraging conversion.
D. To redirect users to the homepage of the website.
15. Which of the following is a key component of a successful PPC campaign?
A. Broad match keyword targeting only.
B. High bids on irrelevant keywords.
C. Well-structured ad groups and relevant ad copy.
D. Ignoring landing page optimization.
16. Which of the following best describes the primary goal of Search Engine Marketing (SEM)?
A. To increase brand awareness through organic social media presence.
B. To drive targeted traffic to a website by utilizing paid advertising on search engines.
C. To improve website loading speed and user experience.
D. To build a large email subscriber list through content marketing.
17. What is the purpose of A/B testing in PPC ad copy?
A. To test different bidding strategies.
B. To compare the performance of two or more ad variations to determine which performs better.
C. To identify new keyword opportunities.
D. To analyze the website’s bounce rate.
18. In SEM, what is the purpose of audience targeting?
A. To show ads to everyone on the internet.
B. To reach specific groups of people based on demographics, interests, or behaviors.
C. To increase the number of ad impressions regardless of relevance.
D. To make ads appear only on the homepage.
19. Which of the following indicates a potential issue with keyword relevance in a PPC campaign?
A. A high Click-Through Rate (CTR).
B. A high Quality Score.
C. A low Conversion Rate on specific keywords.
D. A low Cost Per Click (CPC).
20. What is the primary purpose of negative keywords in PPC advertising?
A. To increase the reach of your ads.
B. To ensure your ads appear for irrelevant searches.
C. To prevent your ads from showing for specific, irrelevant search terms.
D. To improve the Quality Score of all keywords.
21. What is the primary goal of optimizing landing pages for SEM campaigns?
A. To increase the number of impressions for the associated ads.
B. To improve the user experience and increase conversion rates.
C. To reduce the Cost Per Click (CPC) for all keywords.
D. To make the website load faster, regardless of content relevance.
22. What does the ‘Impression Share’ metric indicate in Google Ads?
A. The percentage of times your ads were clicked compared to the total clicks they received.
B. The percentage of times your ads were shown compared to the total number of times they were eligible to be shown.
C. The total number of searches for your target keywords.
D. The average position of your ads on the search results page.
23. What is the main difference between ‘search campaigns’ and ‘display campaigns’ in Google Ads?
A. Search campaigns appear on Google’s search results pages, while display campaigns appear on websites within the Google Display Network.
B. Search campaigns only use text ads, while display campaigns use video ads.
C. Search campaigns are always more expensive than display campaigns.
D. Display campaigns target specific keywords, while search campaigns target audiences based on demographics.
24. What is the role of the ‘Ad Strength’ indicator in Google Ads?
A. It predicts the exact number of clicks an ad will receive.
B. It provides feedback on the quality and relevance of the ad copy and keywords.
C. It determines the maximum budget for an ad group.
D. It measures the conversion rate of the ad.
25. Which factor is LEAST likely to directly influence the Cost Per Click (CPC) in a Google Ads auction?
A. The advertiser’s bid amount.
B. The Quality Score of the ad.
C. The competitiveness of the keyword.
D. The overall website traffic volume.
26. What is the primary purpose of an Ad Rank in Google Ads?
A. To determine the maximum bid price an advertiser is willing to pay.
B. To measure the quality of the landing page experience.
C. To decide the order in which ads appear on the search results page and whether ads are shown at all.
D. To calculate the conversion rate of an ad.
27. A user searches for ‘best running shoes for marathon training’. Which keyword match type would ensure the ad shows for this exact phrase and close variations?
A. Broad Match
B. Phrase Match
C. Exact Match
D. Broad Match Modifier (deprecated, but concept is relevant)
28. When should an advertiser consider using ‘Broad Match’ keywords in Google Ads?
A. When they want to ensure their ad only appears for exact search queries.
B. When they have a very limited budget and want to control ad spend precisely.
C. When they aim to discover new keyword opportunities and reach a wider audience, while closely monitoring performance.
D. When they want to avoid showing ads for irrelevant searches.
29. What is the primary purpose of a Conversion Tracking tag in SEM?
A. To increase the visibility of ads on the search results page.
B. To measure the effectiveness of ads by tracking desired actions taken by users.
C. To automatically adjust bids based on competitor activity.
D. To provide users with more information about the advertised product.
30. Which metric is used to measure the cost of acquiring a new customer through a PPC campaign?
A. CTR (Click-Through Rate)
B. CPC (Cost Per Click)
C. CPA (Cost Per Acquisition)
D. Impression Share
31. What is the primary function of a ‘negative keyword’ in Google Ads?
A. To broaden the reach of an ad by including related search terms.
B. To prevent ads from showing for irrelevant search queries.
C. To increase the bid price for specific keywords.
D. To automatically adjust ad copy for better performance.
32. Which keyword match type offers the most control over where ads appear but can also limit reach?
A. Broad Match
B. Phrase Match
C. Exact Match
D. Negative Match
33. When optimizing a campaign for ‘Target ROAS’, what is the advertiser primarily trying to achieve?
A. To get the maximum number of clicks for a set budget.
B. To acquire as many conversions as possible, regardless of cost.
C. To achieve a specific return on ad spend for conversions.
D. To minimize the Cost Per Acquisition (CPA).
34. Which of the following bidding strategies aims to maximize the number of clicks within a defined budget?
A. Maximize Conversions
B. Target CPA (Cost Per Acquisition)
C. Maximize Clicks
D. Target ROAS (Return on Ad Spend)
35. When evaluating the performance of a Google Ads campaign, what does a high Click-Through Rate (CTR) generally indicate?
A. The ad copy is not relevant to the target audience.
B. The ad is highly relevant to the search queries and appealing to users.
C. The landing page has a low conversion rate.
D. The bid price is too low to win auctions.
36. In Search Engine Marketing (SEM), which of the following is NOT a primary objective of a well-structured PPC campaign?
A. To generate immediate brand awareness among a broad audience.
B. To drive targeted traffic to specific landing pages.
C. To achieve a positive Return on Ad Spend (ROAS).
D. To improve conversion rates for key business goals.
37. Which of the following is a key benefit of using Remarketing/Retargeting lists for Search Ads (RLSA)?
A. It guarantees that ads will be shown to all website visitors.
B. It allows advertisers to tailor bids and ad copy to users who have previously interacted with their website.
C. It automatically increases the Quality Score for all keywords.
D. It eliminates the need for negative keywords.
38. Which of the following is a critical step in A/B testing ad copy?
A. Changing multiple variables in the ad copy simultaneously.
B. Testing only one significant change at a time to isolate its impact.
C. Using the same ad copy for all ad groups.
D. Not tracking conversion data during the test.
39. Which of the following is a key component of Google Ads Quality Score?
A. The number of competitors bidding on the same keywords.
B. The average session duration on the advertiser’s website.
C. Expected Click-Through Rate (CTR), Ad Relevance, and Landing Page Experience.
D. The total budget allocated to the ad group.
40. What is the purpose of an ‘ad extension’ in Google Ads?
A. To increase the maximum bid for a keyword.
B. To provide additional information and encourage clicks by making ads more prominent.
C. To automatically rewrite ad copy for better performance.
D. To filter out irrelevant search queries.
41. Which SEM strategy involves targeting users who have previously visited your website?
A. Broad match keyword targeting.
B. Remarketing (or Retargeting).
C. Negative keyword implementation.
D. Geotargeting.
42. What is a crucial element to consider when designing the headline of an SEM ad?
A. Including as many keywords as possible, regardless of readability.
B. Making it relevant to the user’s search query and compelling.
C. Using only numbers and statistics.
D. Focusing solely on the company’s brand name.
43. In Search Engine Marketing (SEM), what is the primary goal of optimizing a landing page?
A. To increase the website’s overall domain authority.
B. To improve the website’s loading speed across all pages.
C. To maximize the conversion rate for a specific campaign objective.
D. To expand the website’s content library with new blog posts.
44. What does the term ‘bounce rate’ typically measure in the context of SEM landing pages?
A. The percentage of visitors who make a purchase.
B. The percentage of visitors who leave the website after viewing only one page.
C. The average time spent on the landing page.
D. The number of times a specific ad was clicked.
45. Which SEM metric measures the percentage of ad impressions that resulted in a click?
A. Conversion Rate
B. Cost Per Click (CPC)
C. Click-Through Rate (CTR)
D. Bounce Rate
46. What is the role of negative keywords in an SEM campaign?
A. To increase the reach of ads by allowing more broad matches.
B. To prevent ads from showing for irrelevant search queries.
C. To improve the ad’s click-through rate by making it more specific.
D. To automatically bid higher for certain keywords.
47. In SEM, why is it important to tailor landing page content to specific ad groups?
A. To increase the number of keywords used on the page.
B. To improve ad relevance and user experience, thereby boosting Quality Score.
C. To make the website appear more complex to search engines.
D. To ensure all ads lead to the homepage.
48. What is the purpose of A/B testing for SEM landing pages?
A. To generate more backlinks for the website.
B. To test different versions of page elements to identify the most effective ones.
C. To analyze competitor landing page strategies.
D. To automate the entire SEM campaign management process.
49. Which of the following is a common mistake in SEM landing page design that can hurt conversion rates?
A. Having a single, clear Call to Action.
B. Using concise and benefit-driven headlines.
C. Including too many distracting links and navigation options.
D. Ensuring mobile-friendliness and fast loading times.
50. Which SEM strategy focuses on local search queries and targets users within a specific geographic area?
A. International SEO.
B. Local SEM.
C. Content Marketing.
D. Social Media Marketing.
51. What is the primary goal of optimizing ad copy in SEM?
A. To increase the character count limit.
B. To attract relevant clicks and improve ad quality.
C. To ensure the ad is displayed on every search result page.
D. To reduce the overall budget of the campaign.
52. What is the main objective of keyword research in SEM?
A. To identify the most expensive keywords to bid on.
B. To find terms that potential customers use when searching for products or services.
C. To create as many ad variations as possible.
D. To predict the exact search volume for every possible term.
53. What is the primary benefit of using ad extensions in Google Ads?
A. To increase the number of characters allowed in the ad copy.
B. To provide additional information and improve ad visibility, potentially leading to higher CTR.
C. To automatically adjust keyword bids based on performance.
D. To guarantee the first position in search results.
54. When creating an SEM landing page, ‘message match’ refers to:
A. Ensuring the landing page content perfectly mirrors the user’s search query and ad copy.
B. Matching the color scheme of the landing page to the brand’s overall identity.
C. Synchronizing the landing page content with the website’s homepage.
D. Aligning the landing page’s language with the user’s browser settings.
55. What is the primary advantage of using a dedicated landing page for an SEM campaign compared to directing traffic to the homepage?
A. Homepages are generally more complex and feature-rich.
B. Dedicated landing pages are designed for a single, focused conversion goal, reducing distractions.
C. Homepages automatically have higher Quality Scores.
D. Directing traffic to the homepage is always cheaper.
56. Which factor most significantly impacts a landing page’s Quality Score in Google Ads?
A. The number of outbound links on the page.
B. The relevance of the ad copy, keywords, and landing page content.
C. The website’s hosting provider and server location.
D. The total number of visitors the website receives daily.
57. Which of the following is a key component of a high-converting landing page in SEM?
A. A complex navigation menu with many sub-pages.
B. A clear and compelling Call to Action (CTA).
C. Multiple unrelated offers presented simultaneously.
D. Generic stock photos that do not relate to the product/service.
58. In Google Ads, what is the typical relationship between bid amount and ad position?
A. Higher bids generally lead to lower ad positions.
B. Bid amount is the sole determinant of ad position.
C. Higher bids generally lead to higher ad positions, assuming similar Quality Scores.
D. Bid amount has no impact on ad position.
59. What is the primary purpose of a ‘thank you’ page after a successful conversion on an SEM landing page?
A. To immediately present another unrelated offer to the user.
B. To confirm the conversion and provide next steps or additional value.
C. To collect more personal information from the user.
D. To redirect the user to a competitor’s website.
60. In SEM, what does ‘match type’ refer to for keywords?
A. The similarity between the keyword and the competitor’s keyword.
B. The degree of control an advertiser has over which searches trigger their ads.
C. The cost an advertiser is willing to pay for a click.
D. The geographic region where the ad will be displayed.
61. Which factor significantly influences an ad’s position on a search engine results page (SERP)?
A. The number of social media shares.
B. The website’s domain authority.
C. Bid amount and Quality Score.
D. The color scheme of the ad.
62. What is the main difference between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising within SEM?
A. SEO focuses on paid ads, while PPC focuses on organic rankings.
B. SEO aims for organic visibility, while PPC involves paying for ad placement.
C. SEO is for local search, while PPC is for international markets.
D. SEO is a short-term strategy, while PPC is a long-term investment.
63. When analyzing SEM campaign performance, what does a high ‘Cost Per Acquisition’ (CPA) typically indicate?
A. The campaign is highly efficient and profitable.
B. The cost to acquire a customer or achieve a desired conversion is too high.
C. The click-through rate is exceptionally good.
D. The keywords are performing very well organically.
64. What is the role of ‘Remarketing’ or ‘Retargeting’ in SEM?
A. To target users who have never visited the website before.
B. To show ads to users who have previously interacted with the website or brand.
C. To bid on branded keywords exclusively.
D. To exclude low-performing keywords from a campaign.
65. What does ‘Quality Score’ represent in Google Ads (formerly AdWords)?
A. The number of times an ad has been shown.
B. The total budget allocated for the campaign.
C. An estimate of the quality and relevance of keywords, ads, and landing pages.
D. The percentage of users who click on an ad.
66. Which of the following is a key component of a successful PPC campaign?
A. High bounce rate and low click-through rate (CTR).
B. Irrelevant keywords and poorly written ad copy.
C. Well-researched keywords, compelling ad copy, and relevant landing pages.
D. Focusing solely on broad match keyword types.
67. What is the purpose of a landing page in SEM?
A. To display a company’s entire product catalog.
B. To provide a focused destination for users who click on an ad, designed to achieve a specific conversion goal.
C. To host blog posts and company news.
D. To manage customer service inquiries.
68. What does ‘impression share’ indicate in SEM reporting?
A. The total number of clicks an ad received.
B. The percentage of times your ads were shown compared to the total number of times they could have been shown.
C. The average position of your ads on the search results page.
D. The cost of each impression.
69. Which of these is a crucial element for measuring the success of an SEM campaign?
A. The number of website visitors.
B. The average session duration.
C. Key Performance Indicators (KPIs) like conversion rate and ROI.
D. The total number of keywords used.
70. What is ‘Ad Scheduling’ or ‘Dayparting’ in PPC advertising?
A. Scheduling when to create new ads.
B. Setting specific times of day or days of the week when ads should appear.
C. The process of optimizing ad creatives.
D. Determining the optimal ad budget for a campaign.
71. Which of the following is a strategic advantage of using ‘geo-targeting’ in SEM?
A. To show ads to users worldwide regardless of location.
B. To focus ad spend on specific geographic areas where potential customers are located.
C. To increase the complexity of keyword research.
D. To improve organic search rankings in all regions.
72. Which of the following is a common conversion action tracked in SEM campaigns?
A. Scrolling down a webpage.
B. A user visiting a competitor’s website.
C. A purchase, lead submission, or phone call.
D. The number of times a page is reloaded.
73. What is the primary goal of optimizing for ‘long-tail keywords’ in SEM?
A. To capture broad, high-volume searches.
B. To attract highly specific, often lower-volume search queries with higher purchase intent.
C. To increase the overall number of ad impressions.
D. To reduce the cost per click significantly by targeting less competitive terms.
74. What is the primary function of an ‘Ad Group’ within a PPC campaign structure?
A. To manage the overall campaign budget.
B. To group together ads and keywords that share a common theme or product.
C. To set up conversion tracking.
D. To analyze competitor bidding strategies.
75. What is ‘Negative Keywords’ in the context of PPC advertising?
A. Keywords that receive very few searches.
B. Keywords that trigger ads for irrelevant searches, wasting budget.
C. Keywords that are too expensive to bid on.
D. Keywords that are essential for the campaign’s success.
76. Which of the following is an example of a ‘branded keyword’ in SEM?
A. ‘running shoes for women’.
B. ‘best digital marketing agency’.
C. ‘Nike running shoes’.
D. ‘how to tie a shoelace’.
77. Which metric measures the percentage of people who see an ad and then click on it?
A. Conversion Rate.
B. Click-Through Rate (CTR).
C. Bounce Rate.
D. Cost Per Acquisition (CPA).
78. Which of the following keyword match types offers the most control over who sees an ad?
A. Broad Match.
B. Phrase Match.
C. Exact Match.
D. Broad Match Modifier (deprecated, now part of Phrase Match).
79. What is ‘Ad Extensions’ in Google Ads?
A. Additional text that can be added to the headline.
B. Information that can be added to your ads to give users more context and a reason to click, such as location, phone number, or site links.
C. A tool to automatically test different ad creatives.
D. A way to track the performance of organic search results.
80. Which of the following best describes the primary goal of Search Engine Marketing (SEM)?
A. To increase brand awareness through social media engagement.
B. To drive targeted traffic to a website from search engines, often through paid advertising.
C. To improve website loading speed and user experience.
D. To gather customer feedback through online surveys.
81. What is the main advantage of using ‘broad match modifier’ (BMM) in Google Ads (prior to its deprecation)?
A. It allowed ads to appear for any search query containing the keyword.
B. It required ads to show only for exact match of the keyword.
C. It ensured ads appeared for searches that included the keyword or close variations, with the keyword terms present.
D. It was primarily used for negative keywords.
82. Which of the following is a key component of a strong landing page experience for SEM?
A. A lengthy homepage with extensive site navigation.
B. Content that is highly relevant to the ad copy and the user’s search query.
C. Multiple calls to action that are visually distracting.
D. Slow loading times and broken links.
83. When analyzing SEM campaign performance, what does ‘conversion rate’ typically represent?
A. The percentage of clicks that result in a desired action (e.g., purchase, lead).
B. The total number of clicks received by the ads.
C. The average cost incurred for each click.
D. The proportion of impressions that led to at least one click.
84. Which of the following is a key benefit of using remarketing (retargeting) in SEM?
A. To reach entirely new audiences who have never interacted with the brand.
B. To re-engage with users who have previously visited the website but did not convert.
C. To lower the overall Quality Score of the campaign.
D. To target users based on their current location only.
85. What does ‘CPC’ stand for in the context of SEM?
A. Customer Purchase Cycle
B. Content Performance Chart
C. Cost Per Click
D. Conversion Path Count
86. Which keyword match type allows an ad to show for searches that include the keyword or close variations of it, in any order, and may include other words?
A. Exact Match
B. Phrase Match
C. Broad Match
D. Broad Match Modifier (Deprecated)
87. What is the primary goal of optimizing ad copy for a Search Engine Marketing campaign?
A. To increase the number of keywords targeted.
B. To improve the Quality Score and click-through rate (CTR).
C. To reduce the overall budget allocated to the campaign.
D. To make the ad visually appealing with images and videos.
88. Which of the following is a key characteristic of a ‘branded search query’ in SEM?
A. The user is searching for a general product or service category.
B. The query includes the name of a specific company or its products.
C. The user is looking for informational content rather than a purchase.
D. The search intent is primarily navigational, aiming to find a specific website.
89. What is the primary function of a ‘landing page’ in an SEM campaign?
A. To provide general company information and history.
B. To serve as a dedicated page where users take a desired action after clicking an ad.
C. To display all available products and services of the company.
D. To host blog posts and news articles related to the industry.
90. In SEM, what does the term ‘impression share’ indicate?
A. The percentage of clicks that resulted in a conversion.
B. The percentage of times your ads were shown compared to the total number of times they could have been shown.
C. The average position of your ads on the search results page.
D. The total number of searches for your keywords.
91. In Google Ads, what does the ‘Quality Score’ primarily measure?
A. The overall profitability of the campaign.
B. The relevance and quality of keywords, ads, and landing pages.
C. The number of conversions generated by the campaign.
D. The historical performance of the advertiser’s account.
92. Which of the following is an example of a ‘long-tail keyword’?
A. Shoes
B. Running shoes
C. Best waterproof running shoes for trail running
D. Athletic footwear
93. Which of the following is NOT a common bidding strategy in Google Ads?
A. Target CPA (Cost Per Acquisition)
B. Maximize Clicks
C. Manual CPC (Cost Per Click)
D. Target Brand Loyalty
94. What is the primary benefit of A/B testing ad copy in SEM?
A. To increase the number of keywords used.
B. To identify which ad variations perform best and improve CTR and conversion rates.
C. To reduce the landing page loading time.
D. To ensure ads are displayed in the top search results.
95. Which SEM strategy focuses on capturing users who are actively searching for a product or service?
A. Display Advertising
B. Search Engine Optimization (SEO)
C. Paid Search (PPC)
D. Social Media Marketing
96. What does ‘Ad Rank’ in Google Ads determine?
A. The total budget allocated to an ad group.
B. The position of an ad on the search results page and whether it shows at all.
C. The maximum amount an advertiser is willing to pay per click.
D. The number of times an ad has been displayed.
97. Which SEM metric indicates the percentage of people who saw an ad and clicked on it?
A. Conversion Rate
B. Cost Per Click (CPC)
C. Click-Through Rate (CTR)
D. Impression Share
98. What is the main purpose of using ‘geo-targeting’ in SEM?
A. To target users based on their language preferences.
B. To show ads to users in specific geographic locations.
C. To bid higher on keywords with higher search volume.
D. To analyze the demographic data of potential customers.
99. What is the primary goal of keyword research in SEM?
A. To find keywords with the highest search volume, regardless of relevance.
B. To identify terms that potential customers use when searching for products or services.
C. To determine the optimal ad placement on social media platforms.
D. To analyze competitor bidding strategies.
100. What is the purpose of a ‘negative keyword’ in SEM?
A. To increase the reach of ads to broader audiences.
B. To prevent ads from showing for irrelevant search queries.
C. To improve the ad’s Quality Score.
D. To automatically bid higher on certain keywords.
