1. When optimizing a webpage for local SEO, which element is most crucial to include in the NAP (Name, Address, Phone number) information?
A. A link to the company’s social media profiles.
B. Consistent and accurate business details across all online directories.
C. The business’s opening hours and customer service number.
D. A map embed showing the business location.
2. What is the primary benefit of optimizing images with descriptive ‘alt text’?
A. To make the website load faster by reducing image file size.
B. To improve accessibility for visually impaired users and help search engines understand image content.
C. To increase the number of keywords on a webpage.
D. To provide a caption that appears below the image.
3. According to Google’s guidelines, what is the primary purpose of title tags?
A. To provide a brief summary of the page’s content for users and search engines.
B. To increase the number of keywords on a page for better ranking.
C. To include as many descriptive words as possible, regardless of relevance.
D. To ensure the page loads quickly for a better user experience.
4. What is the primary function of an XML sitemap in SEO?
A. To improve the visual design and user experience of a website.
B. To help search engine crawlers discover and index all important pages of a website.
C. To block search engines from crawling specific pages on a website.
D. To increase the loading speed of a website’s pages.
5. Which metric best reflects a user’s engagement with content on a website?
A. Bounce Rate
B. Click-Through Rate (CTR)
C. Average Session Duration
D. Impressions
6. What is the purpose of a ‘robots.txt’ file for a website?
A. To provide instructions to search engines on which pages to index and how to crawl them.
B. To improve the website’s loading speed by blocking unnecessary scripts.
C. To display a personalized welcome message to website visitors.
D. To secure the website against cyber attacks.
7. Which of the following is a strong indicator of user satisfaction with a webpage’s content?
A. A high number of backlinks pointing to the page.
B. A low bounce rate and a high average session duration.
C. The presence of many keywords in the meta description.
D. A large number of images on the page.
8. Which of the following is an example of a ‘black hat’ SEO tactic?
A. Optimizing title tags with relevant keywords.
B. Building high-quality backlinks from authoritative websites.
C. Using hidden text or cloaking to manipulate search rankings.
D. Creating valuable and engaging content for users.
9. When analyzing search performance, what does ‘keyword cannibalization’ refer to?
A. When multiple keywords are used in a single title tag.
B. When two or more pages on the same website compete for the same search queries.
C. When a website uses too many external links.
D. When search engines mistakenly index duplicate content.
10. Which type of content is most likely to be favored by Google’s algorithm for earning natural backlinks?
A. Thin content with keyword-stuffed descriptions.
B. Automatically generated content with little originality.
C. Comprehensive, original, and valuable content that provides unique insights.
D. Duplicate content copied from other websites.
11. Which of the following is a key characteristic of a ‘canonical tag’ (rel=’canonical’)?
A. It directs users to a preferred version of a page when multiple versions exist.
B. It specifies the language of the content on a webpage.
C. It indicates that a page is no longer available or has been moved.
D. It adds structured data to a webpage for enhanced search results.
12. What does ‘Core Web Vitals’ measure in the context of website performance?
A. The website’s security and SSL certificate status.
B. User experience related to loading speed, interactivity, and visual stability.
C. The website’s domain authority and backlink profile.
D. The relevance of the website’s content to user queries.
13. What is the main purpose of an ‘internal linking’ strategy?
A. To increase the number of external websites linking to your content.
B. To help users navigate through the website and distribute link equity.
C. To block search engines from crawling certain pages.
D. To improve the website’s security.
14. Which of the following is considered a ‘zero-click’ search result for a query?
A. A search result with a featured snippet that directly answers the user’s question.
B. A search result that appears on the first page of Google, requiring a scroll.
C. A search result that requires the user to click through to the website to find the information.
D. A search result that includes a rich snippet with star ratings.
15. What is the primary role of schema markup in SEO?
A. To increase the website’s loading speed.
B. To improve the website’s visual design and aesthetics.
C. To provide context and enhance the understanding of webpage content for search engines, potentially leading to rich results.
D. To block search engines from indexing specific pages.
16. What is the purpose of an ‘outbound link’ in SEO?
A. To link to other pages within the same website.
B. To link to external, reputable websites that provide additional value or context.
C. To link back to the homepage of the website.
D. To link to social media profiles.
17. Which of the following is a key factor for improving a website’s ‘domain authority’ (DA)?
A. Having a large number of internal links.
B. Building a strong backlink profile with links from reputable and relevant websites.
C. Increasing the number of pages on the website.
D. Using a wide variety of keywords throughout the site.
18. What is the main advantage of using ‘long-tail’ keywords in an SEO strategy?
A. They typically have higher search volume and are more competitive.
B. They are more specific and often indicate a user’s higher intent to convert.
C. They are easier for search engines to understand and rank.
D. They are less expensive to target in paid search campaigns.
19. What does the ‘Hreflang’ attribute in HTML primarily help search engines achieve?
A. It helps search engines understand the date of publication for content.
B. It helps search engines serve the correct language and region-specific version of a page to users.
C. It indicates the author of the content on a webpage.
D. It defines the structure and hierarchy of headings on a page.
20. What is the primary goal of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in Google’s Search Quality Rater Guidelines?
A. To ensure all websites have a professional design and layout.
B. To assess the overall quality and reliability of content creators and their content.
C. To prioritize websites that are technically optimized for speed and mobile-friendliness.
D. To identify and penalize websites that use keyword stuffing excessively.
21. What is the primary goal of conducting keyword research in SEO?
A. To identify the website’s direct competitors.
B. To understand user search intent and find terms people use to find products or information.
C. To analyze the website’s backlink profile.
D. To optimize images for faster loading.
22. What is the main purpose of optimizing title tags and meta descriptions?
A. To improve the website’s internal linking structure.
B. To enhance user experience on the website’s pages.
C. To attract clicks from search engine result pages (SERPs) by accurately describing the page content and its relevance to the search query.
D. To increase the website’s social media shares.
23. Which SEO technique focuses on improving the website’s ranking by increasing the number and quality of inbound links from other reputable websites?
A. On-page SEO
B. Technical SEO
C. Off-page SEO
D. Local SEO
24. What is ‘keyword cannibalization’ in SEO?
A. When a website targets too many keywords.
B. When multiple pages on the same website target the same keyword, potentially competing against each other and diluting ranking signals.
C. When competitors use the same keywords as your website.
D. When a keyword’s search volume suddenly drops.
25. What is the primary purpose of an H1 tag on a web page?
A. To format the main body text.
B. To provide additional navigation options.
C. To define the primary heading or title of the page’s content, signaling its main topic to both users and search engines.
D. To embed multimedia content like videos.
26. Which search engine result page (SERP) feature displays a box at the top of the results with a direct answer to a user’s query?
A. Shopping Results
B. Local Pack
C. Featured Snippet
D. Image Pack
27. What is the role of ‘bounce rate’ in SEO?
A. It measures the percentage of users who make a purchase on a website.
B. It indicates the percentage of visitors who leave a website after viewing only one page, without interacting further.
C. It tracks the number of times a specific keyword is used on a page.
D. It measures the average time a user spends on the website.
28. Which of the following best describes a ‘long-tail keyword’?
A. A very broad and general search term with high search volume.
B. A specific, multi-word search phrase that targets a niche audience and has lower search volume but higher conversion intent.
C. A keyword that is only used by a small number of websites.
D. A keyword that is highly competitive and difficult to rank for.
29. What is the main purpose of optimizing images for SEO?
A. To increase the file size of web pages.
B. To improve search engine visibility by using descriptive file names and alt text, and to enhance page load speed.
C. To make the website look more visually appealing.
D. To provide users with contact information.
30. Which of the following is an example of an internal link?
A. A link from Wikipedia to your blog post.
B. A link from your blog post to another relevant article on your own website.
C. A link from your website to a social media profile.
D. A link from an advertisement to your landing page.
31. What does the ‘robots.txt’ file primarily control?
A. The website’s server response times.
B. Which pages or sections of a website search engine crawlers are allowed or disallowed to access.
C. The user-facing navigation menus.
D. The website’s security protocols.
32. What is the primary objective of a ‘link building’ strategy in SEO?
A. To increase website traffic from social media.
B. To improve the website’s authority and trustworthiness in the eyes of search engines by acquiring high-quality backlinks.
C. To optimize the website’s code for better performance.
D. To create more engaging content for users.
33. Which of the following is a key factor for achieving a good Core Web Vitals score?
A. High number of outbound links.
B. Fast loading speed, interactivity, and visual stability of the page.
C. Extensive use of internal links.
D. High domain authority.
34. Which of the following is the primary purpose of an XML sitemap in SEO?
A. To improve website loading speed by compressing files.
B. To help search engines discover and crawl all important pages on a website more efficiently.
C. To provide users with a clear navigation structure on the website.
D. To generate meta descriptions automatically for all web pages.
35. Which metric is most commonly used to assess the authority of a website or web page in SEO?
A. Bounce Rate
B. Click-Through Rate (CTR)
C. Domain Authority (DA) or Page Authority (PA)
D. Average Session Duration
36. What does the ‘nofollow’ attribute on a link suggest to search engines?
A. The link should be prioritized for indexing over other links.
B. The link should not be followed by crawlers, and the link equity should not be passed through it.
C. The page linked to is a highly authoritative source and should be trusted.
D. The link is an internal link within the same domain.
37. What is ‘semantic SEO’?
A. Optimizing content solely for exact keyword matches.
B. Focusing on the meaning and context of search queries, using related terms and synonyms to help search engines understand the content’s intent.
C. Improving the website’s mobile-friendliness.
D. Building backlinks from social media platforms.
38. What is the primary benefit of schema markup for SEO?
A. It increases the website’s loading speed.
B. It helps search engines understand the context of content and can lead to rich results (rich snippets) in SERPs.
C. It automatically generates social media posts.
D. It prevents search engine bots from crawling the website.
39. What is ‘E-E-A-T’ in the context of Google’s Search Quality Rater Guidelines?
A. A technical SEO factor related to server performance.
B. A framework for evaluating the quality of content, focusing on Experience, Expertise, Authoritativeness, and Trustworthiness.
C. A method for measuring user engagement on a webpage.
D. A type of backlink that guarantees high ranking.
40. Which of the following is an example of a ‘canonical tag’ (rel=’canonical’)?
41. Which technical SEO aspect is most directly related to ensuring search engines can effectively read and understand website content?
A. Schema markup implementation
B. Image optimization for file size
C. Mobile-friendliness
D. Page loading speed
42. Which of the following is a crucial factor for local SEO success?
A. Building backlinks from international websites only.
B. Optimizing Google Business Profile (GBP) with accurate information and reviews.
C. Focusing solely on technical SEO elements.
D. Ignoring local directory listings.
43. What is the primary goal of building high-quality backlinks?
A. To increase the website’s bounce rate.
B. To signal to search engines that the website is trustworthy and authoritative.
C. To reduce the website’s loading speed.
D. To remove duplicate content issues.
44. Which metric best indicates how engaged users are with a website’s content?
A. Bounce Rate
B. Click-Through Rate (CTR)
C. Average Session Duration
D. Indexation Rate
45. What is the main function of an H1 tag on a web page from an SEO perspective?
A. To clearly indicate the main topic or title of the page for both users and search engines.
B. To create a navigation menu for the website.
C. To embed external video content into the page.
D. To provide alt text for images to improve accessibility.
46. What is the primary benefit of having a high Domain Authority (DA) score?
A. It guarantees a website will rank #1 for all its target keywords.
B. It indicates a website’s potential to rank well in SERPs, influenced by factors like backlinks and site structure.
C. It signifies that a website is secure and has an SSL certificate.
D. It determines the website’s loading speed and user experience.
47. Which of the following is a key characteristic of a ‘long-tail keyword’ in SEO?
A. It is a short, broad keyword with high search volume and high competition.
B. It is a specific, often multi-word phrase with lower search volume but higher conversion potential.
C. It is a keyword used only for paid advertising campaigns.
D. It is a keyword that has recently been added to search engine algorithms.
48. What does the ‘crawl budget’ refer to in the context of SEO?
A. The total number of keywords a website can rank for.
B. The amount of time a search engine crawler spends indexing a website’s pages.
C. The budget allocated for paid search advertising.
D. The number of backlinks a website has acquired.
49. Which of the following is an example of ‘black hat’ SEO tactic?
A. Creating informative blog posts for users.
B. Optimizing meta descriptions with relevant keywords.
C. Keyword stuffing within the page content.
D. Ensuring a mobile-friendly website design.
50. What is the purpose of an XML sitemap in SEO?
A. To provide a visual sitemap for users to navigate the website.
B. To list all the pages on a website to help search engine crawlers discover and index them.
C. To store user data and preferences for personalized experiences.
D. To display social media feeds and links.
51. Which of the following is a common strategy for user-generated content (UGC) optimization in SEO?
A. Removing all user comments to prevent duplicate content.
B. Encouraging and moderating customer reviews and forum discussions.
C. Disabling user submissions to maintain content control.
D. Using AI-generated content to replace UGC.
52. What is the primary role of a canonical tag (‘rel=canonical’) in SEO?
A. To specify the preferred version of a page when duplicate content exists.
B. To create a redirect from an old URL to a new one.
C. To indicate that a page should not be indexed by search engines.
D. To improve the website’s mobile responsiveness.
53. Which type of SEO focuses on optimizing a website’s content and structure to rank for specific keywords?
A. Off-page SEO
B. Technical SEO
C. On-page SEO
D. Local SEO
54. What is the concept of ‘E-E-A-T’ in Google’s Search Quality Rater Guidelines?
A. Estates, Earnings, Authority, Trustworthiness
B. Experience, Expertise, Authoritativeness, Trustworthiness
C. Engagement, Efficiency, Accessibility, Transparency
D. Evidence, Expertise, Analysis, Truthfulness
55. Which of the following is a crucial element for improving a website’s ‘Core Web Vitals’?
A. Increasing the number of outbound links.
B. Optimizing image file sizes and server response time.
C. Using excessive JavaScript for animations.
D. Ensuring all content is behind a paywall.
56. Which of the following is the primary purpose of a meta description tag in SEO?
A. To provide a brief summary of the page’s content to search engine users, encouraging clicks.
B. To directly influence the page’s ranking in search engine results pages (SERPs) through keyword density.
C. To improve the website’s loading speed by compressing text content.
D. To specify the language and character encoding of the web page for crawlers.
57. What is the main benefit of implementing HTTPS on a website from an SEO standpoint?
A. It significantly increases website loading speed.
B. It is a minor ranking factor that improves user trust and security.
C. It automatically eliminates all broken links.
D. It guarantees a first-page ranking for all keywords.
58. What is the purpose of an ‘alt tag’ for images in SEO?
A. To increase the image file size for better display.
B. To provide a textual description of the image for visually impaired users and search engines.
C. To embed interactive elements within the image.
D. To automatically translate image captions into multiple languages.
59. When analyzing search intent, which category best describes a user searching for ‘how to fix a leaky faucet’?
A. Informational
B. Navigational
C. Transactional
D. Commercial Investigation
60. Which statement best describes ‘semantic SEO’?
A. Focusing solely on matching exact keywords in content.
B. Optimizing for the meaning and intent behind search queries, using related terms and concepts.
C. Prioritizing the number of backlinks over content quality.
D. Ensuring a website has a strict URL structure.
61. Which of the following best describes ‘E-A-T’ in Google’s Search Quality Rater Guidelines?
A. Engagement, Authority, and Trustworthiness
B. Experience, Authoritativeness, and Trustworthiness
C. Efficiency, Accuracy, and Transparency
D. Expertise, Accessibility, and Timeliness
62. What is the primary difference between an internal link and an external link?
A. Internal links point to pages within the same website, while external links point to pages on different websites.
B. Internal links use ‘nofollow’ attributes, while external links do not.
C. External links are always more valuable for SEO than internal links.
D. Internal links are only used in blog posts, while external links are used on homepage.
63. Which of the following is a key indicator of a strong backlink profile?
A. A high number of backlinks from low-authority, irrelevant websites.
B. A diverse range of backlinks from authoritative and relevant websites.
C. A large volume of backlinks acquired through paid link schemes.
D. Backlinks that primarily use exact-match anchor text from unknown sources.
64. What is ‘schema markup’ used for in SEO?
A. To improve a website’s internal linking structure.
B. To provide search engines with structured data about the content on a page, enabling rich results.
C. To automatically generate meta descriptions for new pages.
D. To block search engine crawlers from accessing specific pages.
65. What is the primary role of a meta description tag?
A. To provide keywords for search engines to index.
B. To give users a concise summary of the page’s content in SERPs, encouraging clicks.
C. To specify the primary language of the webpage.
D. To indicate the page’s loading speed.
66. Why is website mobile-friendliness a crucial ranking factor for Google?
A. Because Google prioritizes websites that are visually appealing on all devices.
B. Because a significant portion of search queries originate from mobile devices, and Google aims to provide a good user experience.
C. To ensure that websites can be easily indexed by Google’s mobile crawlers.
D. Because mobile-friendly websites generally have lower bounce rates.
67. What is the primary purpose of a ‘nofollow’ attribute on a link?
A. To signal to search engines that the page being linked to is highly authoritative.
B. To instruct search engines not to pass link equity (PageRank) to the linked page and to not consider it an endorsement.
C. To improve the website’s loading speed.
D. To ensure that the link is clickable on all devices.
68. What is the primary purpose of a canonical tag in SEO?
A. To specify the preferred version of a page when duplicate content exists, preventing indexing issues and consolidating link equity.
B. To improve page loading speed by compressing images and scripts.
C. To provide a descriptive summary of a page’s content for search engine results pages (SERPs).
D. To redirect users from an old URL to a new URL.
69. What is the main purpose of performing a website audit for SEO?
A. To increase the number of backlinks to the website.
B. To identify and fix technical, on-page, and off-page issues that hinder search engine visibility and performance.
C. To design a new website layout and user interface.
D. To analyze competitor keyword strategies.
70. What is ‘semantic SEO’ primarily concerned with?
A. Improving the website’s domain authority.
B. Understanding the intent and context behind user queries to provide more relevant results, focusing on topics rather than just keywords.
C. Optimizing image alt text for better accessibility.
D. Increasing the number of backlinks from social media platforms.
71. What does ‘keyword cannibalization’ refer to in SEO?
A. When a website uses too many keywords on a single page, leading to penalties.
B. When multiple pages on the same website target and rank for the exact same keyword, diluting their collective ranking potential.
C. When competitor websites use your keywords to rank higher.
D. When search engines mistakenly categorize your content under the wrong keywords.
72. Which of the following is an example of ‘black hat’ SEO?
A. Creating high-quality, relevant content for users.
B. Optimizing meta descriptions for clarity and user appeal.
C. Keyword stuffing and cloaking (showing different content to users and search engines).
D. Building natural backlinks from authoritative websites.
73. What is the main goal of ‘off-page SEO’?
A. Optimizing website content and structure for search engines.
B. Building the website’s authority and reputation through external signals, primarily backlinks.
C. Improving website loading speed and mobile responsiveness.
D. Enhancing user experience and site navigation.
74. Which of the following is an example of a ‘branded keyword’?
A. ‘buy running shoes’
B. ‘best CRM software’
C. ‘Nike Air Max shoes’
D. ‘how to train for a marathon’
75. What is the primary function of an XML sitemap?
A. To provide a visual representation of a website’s structure for users.
B. To list all the pages on a website that should be crawled and indexed by search engines.
C. To improve a website’s loading speed by optimizing image files.
D. To track user behavior and conversions on a website.
76. What does CTR stand for in the context of SEO and SERPs?
A. Content Traffic Ratio
B. Click-Through Rate
C. Conversion Tracking Report
D. Customer Trust Rating
77. Which of the following is an example of a ‘long-tail keyword’?
A. ‘SEO’
B. ‘best SEO company’
C. ‘how to improve website ranking for free’
D. ‘digital marketing’
78. Which of the following metrics is NOT typically considered a direct ranking factor by Google?
A. Page load speed
B. Mobile-friendliness
C. Number of social media shares
D. Secure connection (HTTPS)
79. What is the purpose of a ‘robots.txt’ file?
A. To define the website’s meta description for search engines.
B. To instruct search engine crawlers which pages or sections of a website they should not crawl.
C. To specify the preferred language of the website’s content.
D. To redirect users from one URL to another.
80. What is meant by ‘crawl budget’ in SEO?
A. The total number of keywords a website can rank for.
B. The number of pages a search engine crawler can efficiently crawl and index on a website within a given time frame.
C. The budget allocated for paid advertising campaigns.
D. The amount of bandwidth a website uses for external linking.
81. What is the main difference between ‘nofollow’ and ‘sponsored’ attributes for links?
A. ‘Nofollow’ is for paid links, while ‘sponsored’ is for user-generated content.
B. ‘Nofollow’ signals to search engines not to pass authority, while ‘sponsored’ indicates a paid or advertising relationship.
C. ‘Nofollow’ is used for internal links, while ‘sponsored’ is for external links.
D. ‘Nofollow’ is an older attribute, and ‘sponsored’ is its replacement for all types of links.
82. What is the purpose of the ‘robots.txt’ file in website management?
A. To list all the pages on a website for search engines.
B. To control which pages search engine crawlers can access and crawl.
C. To provide metadata for search engine results pages (SERPs).
D. To redirect users from old URLs to new ones.
83. According to Google’s guidelines, what is the recommended practice for using header tags (H1, H2, etc.) on a webpage?
A. Use multiple H1 tags to emphasize important keywords.
B. Use header tags in a hierarchical manner to structure content logically, with one H1 per page.
C. Use H2 tags for all main headings and H3 tags for subheadings.
D. Avoid using header tags altogether to prevent keyword stuffing.
84. What is the primary purpose of ‘Off-Page SEO’?
A. To improve the website’s internal linking structure.
B. To enhance user experience on the website.
C. To build the website’s authority and reputation through external signals like backlinks and social mentions.
D. To optimize the website’s code for search engines.
85. Which of the following is the primary purpose of an XML sitemap in SEO?
A. To improve website loading speed by caching resources.
B. To help search engine crawlers discover and index website pages more efficiently.
C. To provide users with a navigable structure of the website.
D. To prevent search engines from indexing specific pages.
86. What is the purpose of canonical tags (‘rel=canonical’)?
A. To indicate that a page is new and should be indexed quickly.
B. To specify the preferred version of a page when duplicate content exists across multiple URLs.
C. To redirect users to a mobile-friendly version of the page.
D. To inform search engines about the author of the content.
87. What is ‘keyword cannibalization’ in SEO?
A. When a website uses too many keywords on a single page.
B. When multiple pages on the same website target the same primary keyword, potentially diluting their ranking power.
C. When search engines penalize a website for using irrelevant keywords.
D. When a website’s content is stolen by another site.
88. Which of the following is a crucial element of ‘Technical SEO’?
A. Writing engaging meta descriptions.
B. Building high-quality backlinks.
C. Ensuring website crawlability and indexability, and optimizing site speed.
D. Creating shareable social media content.
89. What is the primary function of a meta description tag in SEO?
A. To improve the website’s ranking in search results.
B. To provide a concise summary of the page’s content that appears in search results.
C. To include the main keywords for the page.
D. To specify the language of the webpage.
90. Which of the following is a key factor for improving local SEO?
A. Creating high-quality video content.
B. Optimizing Google Business Profile (formerly Google My Business) and ensuring NAP consistency.
C. Building a large number of social media followers.
D. Writing long-form blog posts.
91. What is the primary purpose of an ‘alt text’ attribute for an image on a webpage?
A. To make the image load faster.
B. To provide a textual description of the image for search engines and visually impaired users.
C. To increase the file size of the image.
D. To link the image to another webpage.
92. Which metric is most crucial for understanding user engagement on a webpage?
A. Keyword Density
B. Bounce Rate
C. Domain Authority
D. Robots.txt directives
93. Which of the following is NOT a common ranking factor considered by search engines like Google?
A. Page loading speed
B. Mobile-friendliness
C. Number of social media shares
D. Quality of backlinks
94. What is the primary goal of schema markup in SEO?
A. To improve website loading speed through optimized code.
B. To enhance search engine understanding of website content and enable rich results.
C. To create visually appealing website designs.
D. To secure the website against cyber threats.
95. What is the main advantage of using an SSL certificate (HTTPS) for a website from an SEO perspective?
A. It significantly increases website loading speed.
B. It provides a ranking signal to search engines and builds user trust.
C. It automatically generates backlinks for the website.
D. It prevents duplicate content issues.
96. Which of the following is considered a strong indicator of a high-quality backlink?
A. A link from a newly created website with no other outbound links.
B. A link from a highly authoritative and relevant website.
C. A link obtained through automated link-building software.
D. A link embedded within a large block of irrelevant text.
97. Which of the following is an example of ‘On-Page SEO’?
A. Building backlinks from reputable websites.
B. Optimizing title tags and meta descriptions.
C. Increasing social media engagement.
D. Improving website loading speed through server optimization.
98. Which of the following best describes a ‘long-tail keyword’ in SEO?
A. A very short and broad keyword with high search volume.
B. A specific, multi-word phrase with lower search volume but higher conversion intent.
C. A keyword that is difficult to rank for due to high competition.
D. A keyword used only in the meta description tag.
99. What does ‘E-E-A-T’ stand for in Google’s Search Quality Rater Guidelines?
A. Easy, Effective, Accurate, Trustworthy
B. Experience, Expertise, Authoritativeness, Trustworthiness
C. Engagement, Efficiency, Accessibility, Transparency
D. Excellent, Evolving, Analytical, Technical
100. What does ‘CTR’ stand for in the context of SEO and online advertising?
A. Content Traffic Ratio
B. Click-Through Rate
C. Conversion Tracking Report
D. Cost Per Transaction
