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Câu 1

A company decides to offer a discount to customers who purchase its product in bulk. This is an example of which element of the marketing mix?

Câu 2

When a company uses personal selling to communicate with potential customers, it is using which element of the marketing mix?

Câu 3

A firm that offers a wide variety of products under its brand name is focusing on which aspect of the marketing mix?

Câu 4

When a company focuses on the unique features and benefits of its product to attract customers, it is primarily addressing which of the 4 Ps?

Câu 5

A company offers a buy-one-get-one-free promotion. This is an example of:

Câu 6

When a company positions its brand as the 'premium choice' in the market, it is engaging in:

Câu 7

Advertising, personal selling, sales promotion, and public relations are all components of:

Câu 8

A company uses social media advertising to reach its target audience. This is an example of which marketing mix element?

Câu 9

Which of the following is NOT considered a key element of the marketing mix (the 4 Ps)?

Câu 10

Which of the following is a common basis for psychographic segmentation?

Câu 11

A manufacturer decides to distribute its products through a network of wholesalers and retailers. This decision relates to which of the following marketing mix elements?

Câu 12

What is the term for a group of customers with shared characteristics that a company decides to target?

Câu 13

A firm is considering whether to sell its product directly to consumers or through intermediaries. This decision pertains to:

Câu 14

What is the term for the specific set of benefits that a company promises to deliver to its customers?

Câu 15

A company targets young adults aged 18-25 who are interested in fitness and healthy living. This is an example of segmentation based on:

Câu 16

What is the primary goal of market segmentation?

Câu 17

Which segmentation strategy involves dividing a market based on regions, cities, or neighborhoods?

Câu 18

The process of dividing a broad consumer or business market, consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics is called:

Câu 19

The concept of the 'Marketing Mix' was popularized by:

Câu 20

A company decides to increase the price of its luxury product to signal higher quality and exclusivity. This is an example of: