100+ câu trắc nghiệm marketing căn bản (cơ bản) chương 4 (Tiếng Anh)

1. A company’s positioning strategy should be __________ to ensure it resonates with the target audience.

2. Which positioning strategy emphasizes the unique features or benefits a product offers compared to competitors?

3. What is the main purpose of a positioning statement?

4. Geographic segmentation divides the market based on which of the following criteria?

5. Which of the following is a key criterion for effective market segmentation?

6. When a company chooses to position its product as the lowest-priced option in the market, it is using a __________ positioning strategy.

7. The process of creating a distinct image and identity for a product in the minds of consumers relative to competing products is called:

8. Which of the following best describes the primary goal of market segmentation?

9. A company decides to target young adults aged 18-25 who are interested in sustainable products. This is an example of using which segmentation bases?

10. Which segmentation base is most commonly used and often the easiest to measure?

11. What is the term for the specific group of consumers that a company aims to reach with its marketing efforts?

12. A company focuses on a small, well-defined market segment that has specific needs. This approach is known as:

13. When a company designs its products and marketing programs to appeal to the largest possible number of buyers, it is employing a(n) __________ strategy.

14. Psychographic segmentation focuses on understanding consumers’:

15. A marketing firm uses a positioning strategy that highlights the ease of use and convenience of its software. This is an example of positioning by:

16. A company that targets several market segments and designs separate offers for each is using __________ marketing.

17. Which of the following is NOT a common basis for positioning?

18. Behavioral segmentation divides consumers based on their:

19. When a company seeks to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers, it is engaging in:

20. A brand that consistently delivers high quality at a premium price is likely positioned based on:

21. When a company offers the same product and marketing mix to all customers, regardless of their differences, it is using:

22. Geographic segmentation divides a market based on location. Which of the following is a primary advantage of geographic segmentation?

23. Which of the following is a key characteristic of a segment that makes it actionable or reachable?

24. The process of creating a distinct image and identity for a product or brand in the minds of consumers relative to competing brands is called:

25. Demographic segmentation divides a market based on variables such as age, income, gender, and ethnicity. Which of these is a key advantage of using demographic segmentation?

26. When evaluating the attractiveness of a market segment, marketers consider factors like segment size, growth rate, and profitability. Which of the following is NOT typically considered a key criterion for segment evaluation?

27. Which type of positioning strategy focuses on the specific needs that a product fulfills for a particular segment?

28. Which of the following best describes the primary goal of market segmentation?

29. A company decides to target multiple market segments with a distinct marketing mix for each. This market coverage strategy is known as:

30. What is the primary purpose of ‘product differentiation’ in marketing?

31. A company decides to create highly customized products and marketing programs for individual customers. This approach is known as:

32. When segmenting business markets, which of the following is a common basis for segmentation, in addition to demographic factors?

33. A ‘positioning statement’ is a concise description of a target market, the product’s unique selling proposition (USP), and the reasons to believe. A common format is: ‘To [target segment], [brand name] is [frame of reference] that [point of difference] because [reason to believe].’ What does ‘frame of reference’ typically refer to?

34. A marketer wants to position a product based on its superior quality and premium price. This is an example of positioning based on:

35. A marketer is developing a positioning strategy. They are considering positioning their brand as ‘the most innovative’ in the industry. This reflects a positioning strategy based on:

36. Behavioral segmentation categorizes consumers based on their knowledge of, attitude toward, use of, or response to a product. Which of the following is an example of behavioral segmentation?

37. Psychographic segmentation focuses on consumers’ lifestyles, values, attitudes, and personality traits. A company selling luxury cars would likely use psychographic segmentation to target individuals who value:

38. A brand positions itself as ‘the most affordable option’ in its category. This is an example of positioning based on:

39. A company analyzes its market and identifies a small but highly profitable niche group of customers with very specific needs. This group is difficult for larger competitors to serve effectively. The best market coverage strategy for this company would likely be:

40. Which market coverage strategy involves targeting only one or a few specific market segments?

41. When a company offers a free sample of a product with the purchase of another product, this is a form of:

42. What is the primary objective of using promotional pricing, such as limited-time discounts or sales?

43. A firm adjusts its product pricing based on the perceived value that customers place on the product, rather than on the cost of the product or competitor prices. This is an example of which pricing strategy?

44. The Robinson-Patman Act primarily aims to prevent:

45. A company sells the same product in different cities at different prices based on local market conditions and transportation costs. This is an example of:

46. A company sets prices for its products based on the prices charged by its main competitors. This is an example of:

47. Which pricing strategy is most appropriate for a company launching a highly innovative product with unique features and limited competition?

48. Which pricing strategy is often used for products that are highly differentiated and have inelastic demand, allowing the company to capture maximum revenue from early adopters?

49. A company uses a pricing strategy where prices are set slightly above competitors’ prices to signal higher quality or a more premium offering. This is known as:

50. A pricing strategy that involves charging different prices to different customers for the same product or service, based on their willingness to pay, is known as:

51. When a company sets a high initial price for a new product to ‘skim’ revenue layers from the market, which pricing strategy are they using?

52. What is the primary goal of product bundling?

53. When a company offers discounts to customers who buy in large quantities, this is an example of:

54. When a product is priced at $9.99 instead of $10.00, the company is likely using which pricing tactic?

55. When a company sells a printer at a low price and makes its profit from the sale of ink cartridges, this is an example of:

56. Which pricing strategy involves setting a low initial price for a new product to attract a large number of buyers quickly and win a large market share?

57. Which pricing approach involves calculating total costs and adding a markup for profit?

58. Which of the following is NOT a common factor influencing pricing decisions?

59. What does ‘dynamic pricing’ typically involve?

60. Price discrimination, where a firm sells a product at two or more prices that do not reflect a cost difference, is legal under which condition?

61. A company that offers a wide range of products to different customer groups is likely using a strategy of:

62. A company’s unique selling proposition (USP) is most closely related to which marketing concept?

63. Which of the following is an example of a ‘demographic’ segmentation variable?

64. A marketing plan should always start with:

65. The ‘Promotion’ element of the marketing mix includes all of the following EXCEPT:

66. What is the most common type of segmentation based on consumer lifestyles, attitudes, interests, and opinions?

67. When a company decides to focus its marketing efforts on a specific, well-defined group of customers, this is an example of:

68. The perception that consumers have of a brand in relation to its competitors is known as:

69. What does the ‘P’ in the 4 Ps of marketing stand for in relation to distribution channels?

70. Which of the following best describes the core function of a marketing plan?

71. Which of the following best describes ‘market penetration’ as a growth strategy?

72. Which element of the marketing mix refers to the ‘what’ a company sells?

73. A company’s understanding of its strengths and weaknesses, along with opportunities and threats in the external environment, is typically analyzed using a:

74. The process of creating a favorable image or perception in the eyes of the public is a key component of:

75. What is the primary goal of market research?

76. The process of dividing a broad consumer or business market, which is already segmented, into subgroups of consumers (known as segments) based on some type of shared characteristics is called:

77. Which type of market research involves collecting data directly from original sources, such as surveys or experiments?

78. The process of designing and implementing marketing strategies to influence the demand for a product or service is referred to as:

79. A marketing strategy that focuses on building long-term relationships with customers is known as:

80. When a company aims to create a strong, recognizable identity in the minds of consumers, it is focusing on:

81. When channel members disagree on pricing, territory, or promotional activities, this is known as:

82. In channel management, what does the term ‘disintermediation’ refer to?

83. Which type of distribution intensity is most suitable for luxury goods like high-end watches?

84. A company wants to ensure its products are available in many locations to maximize convenience for customers. Which distribution strategy should it choose?

85. According to the widely accepted marketing principles, which of the following best describes the core function of a marketing intermediary?

86. Which of the following is a potential benefit of using selective distribution?

87. Which distribution strategy involves using a single, exclusive intermediary in a specific geographic territory?

88. Which of the following is a key consideration when designing a distribution channel?

89. What is the primary function of a retailer in a marketing channel?

90. What is the primary role of a wholesaler in a distribution channel?

91. When a manufacturer sells products directly to consumers through its website, it is practicing:

92. When a manufacturer sells its products through a large number of outlets to maximize market coverage, what distribution strategy is being employed?

93. A manufacturer establishing its own retail stores to sell its products directly to consumers is an example of:

94. What is the primary goal of channel integration?

95. What is the main advantage of direct distribution channels for a manufacturer?

96. A manufacturer collaborates with a retailer to jointly promote and sell its products. This is an example of:

97. What is the main advantage of selective distribution for a manufacturer of electronics?

98. A company decides to sell its products through both its own e-commerce website and physical retail stores. This is an example of:

99. What is the main challenge faced by companies when managing multiple distribution channels?

100. Which of the following best exemplifies a horizontal marketing system?