100+ câu trắc nghiệm Marketing căn bản (Tiếng Anh) có đáp án

1. Which pricing strategy involves setting a relatively low initial price for a new product to attract a large number of buyers quickly and win a large market share?

2. When a marketer focuses on creating a sense of urgency to encourage immediate purchase, this is often a tactic within which promotional tool?

3. What is the term for the ongoing process of identifying and building long-term relationships with customers and then extending and maintaining these relationships by delivering customer value?

4. In the context of marketing, what does ‘positioning’ refer to?

5. A company is using a pricing strategy where it sets a high initial price for a new product to ‘skim’ revenue layers from the market. This strategy is known as:

6. What is the main purpose of a Unique Selling Proposition (USP)?

7. When a company develops a new product and tries to sell it to its existing customers, this is an example of:

8. What is the primary purpose of a SWOT analysis in marketing?

9. A company decides to sell its products through a limited number of intermediaries. This is an example of what type of distribution strategy?

10. According to the marketing mix, which of the ‘4 Ps’ is most directly related to a company’s efforts to communicate the value of its product to target customers?

11. What is the primary goal of market segmentation?

12. Brand equity is best described as:

13. Which stage of the product life cycle is characterized by low sales volume, high marketing costs, and little or no profit?

14. Which term refers to the set of controllable, tactical marketing tools that a firm blends to produce the response it wants in the target market?

15. Which of the following is a key characteristic of a ‘pull’ marketing strategy?

16. What is the primary difference between primary and secondary data in market research?

17. A company that sells its products through many different retail outlets, aiming for widespread availability, is using:

18. What is the primary function of market research in marketing?

19. Which element of the marketing mix is concerned with making the product available to target consumers in the right quantities and locations?

20. Customer relationship management (CRM) systems are primarily used to:

21. A company that targets a large, undifferentiated market with a single marketing mix is using which market coverage strategy?

22. What does the term ‘SWOT analysis’ stand for in marketing?

23. When a company introduces a new product into an existing market, this is considered a type of:

24. The ‘Marketing Mix’ is a foundation of marketing strategy. What are the four commonly recognized ‘Ps’ of the marketing mix?

25. Which distribution channel involves the fewest intermediaries between the producer and the consumer?

26. Which marketing concept focuses on understanding and satisfying customer needs and wants more effectively than competitors?

27. A company that offers a wide variety of products under one brand name is using which branding strategy?

28. What does the term ‘customer relationship management’ (CRM) primarily focus on?

29. What is the main purpose of advertising?

30. What is the main objective of a ‘sales promotion’?

31. What is the primary goal of market research?

32. What is the term for marketing activities designed to elicit a desired response from a target audience, such as a purchase, a vote, or a donation?

33. Market segmentation is the process of dividing a broad consumer or business market, both existing and potential, into sub-groups of consumers (known as segments) based on some type of shared characteristics. Which of the following is NOT typically a basis for market segmentation?

34. What is the primary goal of a company’s brand positioning?

35. A company decides to offer a product at a lower price than its competitors to gain market share. This is an example of:

36. Which of the following best describes ‘brand loyalty’?

37. When a company charges a high initial price for a new product to ‘skim’ revenue layers from the market, what pricing strategy is it using?

38. What is the term for the set of tools a firm uses to pursue its marketing objectives in the target market?

39. Which element of the marketing mix is concerned with how the product is made available to customers?

40. What is the term for the value a customer places on a product or service relative to its cost?

41. When a company develops new products for its existing markets, it is pursuing a strategy of:

42. Which of the following is NOT one of the traditional 4 Ps of marketing?

43. Which of the following best describes the primary goal of marketing?

44. What is the term for a company’s ability to maintain its competitive advantage over a sustained period?

45. Which element of the marketing mix is concerned with making the product available to target consumers?

46. Which factor influences consumer buying behavior by appealing to a person’s sense of self-image and lifestyle?

47. The set of controllable, tactical marketing tools that a firm blends to produce the response it wants in the target market is known as the:

48. A brand’s ability to capture consumer attention and loyalty is referred to as:

49. A company decides to sell its products in a new geographic region where it has no prior presence. This is an example of which growth strategy?

50. Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing mixes is called:

51. Which of the following is an example of a ‘pull’ strategy in promotion?

52. The stage in the product life cycle where sales volume peaks and then begins to decline is known as the:

53. The marketing strategy that involves creating a distinct image or identity for a product or brand in the minds of target consumers is known as:

54. A company analyzes its competitors, customers, and market trends to understand the external environment. This process is part of:

55. Which of the following is a key component of a company’s promotional strategy?

56. A company is trying to increase its market share within its existing markets with its existing products. This is an example of:

57. The process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is called:

58. What does the ‘P’ in ‘Product’ refer to in the marketing mix?

59. The perceived benefit that customers receive from a product or service, relative to its cost, is known as:

60. Which pricing strategy involves setting a high initial price for a new product to skim revenues layer by layer from the market?

61. Which marketing concept emphasizes the importance of understanding and satisfying customer needs better than competitors?

62. Which of the following is NOT a component of the traditional ‘Marketing Mix’ (4Ps)?

63. Which pricing strategy involves setting a high initial price for a new product to ‘skim’ revenue layers from the market?

64. Which of the following best describes the primary goal of marketing?

65. Which of the following best describes ‘brand equity’?

66. A company is using social media platforms to promote its products and interact with customers. This is an example of:

67. What is the term for the value a customer gains from using a product or service compared to its cost?

68. When a company adapts its product to meet the specific tastes of different countries, it is engaging in:

69. The ‘Place’ in the marketing mix refers to:

70. A company’s marketing plan calls for developing an attractive value proposition for the target market and choosing the right marketing mix. This relates to which stage of the marketing process?

71. The stage in the Product Life Cycle where sales decline and profits erode is called:

72. Understanding customer needs and wants is foundational to marketing. Which of the following best represents a ‘need’ in marketing terms?

73. When a marketer identifies distinct groups of buyers who have different needs or characteristics, they are engaging in:

74. What does ‘market penetration’ as a growth strategy involve?

75. A company decides to pursue a strategy of offering lower prices than its competitors. This is a decision related to which element of the marketing mix?

76. Which element of the promotion mix involves direct customer interaction to assess needs and make a sale?

77. What is the term for marketing that focuses on building long-term relationships with customers by understanding and meeting their needs?

78. What is the primary purpose of advertising?

79. Market research is crucial for understanding customers and markets. What is the first step in the marketing research process?

80. The set of controllable, tactical marketing tools that a firm blends to produce the response it wants in the target market is known as the:

81. Brand equity refers to the differential effect that brand knowledge has on consumer response to the marketing of that brand. What is a key component contributing to strong brand equity?

82. Which element of the marketing mix refers to the activities that communicate the merits of the product and persuade target customers to buy it?

83. Which of the following marketing concepts focuses on building long-term relationships with customers by providing superior value and satisfaction?

84. A marketing team is analyzing the external environment. They identify a new trend where consumers are increasingly concerned about environmental sustainability. This trend is part of which PESTEL factor?

85. A company uses a strategy where they sell products at a low price to attract a large number of customers and gain significant market share quickly. This is known as:

86. Market segmentation is the process of dividing a broad consumer market into subgroups of consumers who have common needs and priorities. Which of the following is NOT a common basis for market segmentation?

87. What is the primary goal of a marketing mix (the 4 Ps)?

88. Which type of market research involves gathering primary data by observing relevant people, actions, and situations?

89. A company is developing a new brand of organic coffee. They want to position it as a premium product for health-conscious consumers who are willing to pay more for high-quality, sustainable ingredients. This positioning strategy is primarily based on which segmentation variable?

90. Which of the following is a key characteristic of a ‘pull’ promotion strategy?

91. What is the primary role of a marketing intermediary in a distribution channel?

92. The term ‘buyer’s remorse’ or ‘post-purchase dissonance’ refers to:

93. Which of the following is a key benefit of direct marketing?

94. A company is developing a new advertising campaign. They want to ensure that the message is consistent with the brand’s overall identity and resonates with the target audience. This involves considering:

95. When a company sells its products to existing customers through new products or services, this is an example of which growth strategy according to the Ansoff Matrix?

96. A company manufactures its products in one location and distributes them through a network of wholesalers and retailers to reach consumers. This distribution network represents the company’s:

97. A firm is considering a new pricing strategy for its smartphone. They are looking at setting a high initial price to capture maximum revenue from early adopters who are less price-sensitive. This strategy is known as:

98. A company decides to launch a new product that is highly innovative and technically advanced. The marketing strategy focuses heavily on highlighting these features and benefits to potential buyers. This approach is most closely aligned with which of the following marketing philosophies?

99. A company’s SWOT analysis identifies ‘strong brand reputation’ as a Strength and ‘increasing competition’ as a Threat. To leverage this, the company might:

100. Which stage of the product life cycle is characterized by low sales, high costs per customer, little or no profit, and few competitors?