1. The ‘cognitive’ component of destination image is primarily concerned with:
A. The emotional feelings associated with a place.
B. The actual visitor experiences.
C. The beliefs, knowledge, and thoughts a person has about a destination.
D. The destination’s pricing strategies.
2. A destination’s ‘brand equity’ in tourism marketing refers to:
A. The financial cost of developing the destination’s brand.
B. The value and strength of the destination’s brand in the minds of consumers, leading to preference and loyalty.
C. The number of social media followers a destination has.
D. The regulatory framework governing tourism marketing activities.
3. In understanding tourist decision-making, the ‘information search’ phase involves:
A. Making the final booking decision.
B. Seeking out and gathering information about potential destinations and travel options.
C. Experiencing the destination firsthand.
D. Evaluating the post-trip satisfaction.
4. Which of the following is a key component of the ‘affective’ dimension of destination image?
A. The destination’s safety and security measures.
B. The destination’s perceived friendliness and emotional warmth.
C. The availability of transportation infrastructure.
D. The accuracy of information provided by the tourism board.
5. Which marketing strategy focuses on creating a sense of urgency or exclusivity to encourage immediate bookings?
A. Content marketing
B. Relationship marketing
C. Promotional marketing with limited-time offers
D. Cause-related marketing
6. Which stage of the destination image formation process involves the direct, personal experience a tourist has at a destination?
A. Cognitive image formation
B. Affective image formation
C. Conative image formation
D. Experiential image formation
7. Which marketing tool is most effective for conveying the emotional appeal and sensory experience of a destination?
A. Print advertisements in newspapers
B. Informative brochures with statistical data
C. High-quality video content and virtual reality tours
D. Press releases focusing on economic impact
8. In the context of tourism marketing, which of the following best describes a ‘destination image’?
A. The physical infrastructure and natural attractions of a place.
B. The overall perception of a destination held by potential tourists, formed by a complex set of beliefs, ideas, and impressions.
C. The official marketing slogan and branding used by a tourism board.
D. The actual visitor experience, regardless of prior perceptions.
9. When a destination targets specific market segments with tailored marketing messages, this is an example of:
A. Market penetration
B. Market development
C. Market segmentation and targeting
D. Product development
10. Which marketing communication channel is most suitable for building long-term relationships and fostering loyalty with past visitors?
A. Mass media advertising (TV, radio).
B. Email marketing and personalized loyalty programs.
C. Billboards and outdoor advertising.
D. Point-of-sale displays.
11. The term ‘perceived risk’ in tourism marketing refers to:
A. The actual financial risk of traveling.
B. The potential negative consequences a tourist fears might occur from a travel decision, such as safety or financial loss.
C. The risk taken by the tourism business in developing new products.
D. The environmental impact of tourism activities.
12. The process by which potential tourists evaluate different destinations based on their perceived attributes and benefits is known as:
A. Destination positioning
B. Destination evaluation
C. Destination segmentation
D. Destination promotion
13. What is the primary purpose of ‘destination positioning’ in marketing?
A. To increase the number of domestic tourists.
B. To create a distinct image in the minds of the target audience relative to competitors.
C. To reduce the marketing budget.
D. To develop new tourism products.
14. Which of the following is an example of a ‘pull factor’ in destination choice?
A. Political instability in the home country.
B. High unemployment rates at the destination.
C. The unique cultural heritage and attractions of a destination.
D. Natural disasters at the destination.
15. A destination that consistently delivers on its marketing promises and exceeds visitor expectations is likely to develop strong:
A. Negative publicity
B. Brand dissatisfaction
C. Brand loyalty and positive word-of-mouth
D. Market entry barriers
16. Which of the following is an example of a ‘push factor’ influencing travel decisions?
A. The desire for relaxation and escape from daily stress.
B. The availability of attractive tour packages.
C. Positive reviews from friends and family.
D. The presence of world-class museums.
17. What role do ‘influencers’ play in modern destination marketing?
A. Solely providing negative reviews.
B. Leveraging their online presence and credibility to promote destinations to their followers.
C. Regulating tourism activities.
D. Developing the destination’s infrastructure.
18. The ‘brand promise’ for a destination should ideally be:
A. A vague statement about future improvements.
B. A realistic and consistent pledge of value and experience to the target audience.
C. A highly ambitious claim that may not be achievable.
D. An internal commitment made only to tourism stakeholders.
19. The ‘holistic’ perception of a destination image encompasses:
A. Only the cognitive and affective components.
B. Both cognitive (beliefs) and affective (feelings) components, along with behavioral intentions.
C. Only the physical attributes and infrastructure.
D. The economic impact and political stability.
20. What is the primary goal of destination branding in tourism marketing?
A. To increase the number of local residents.
B. To create a unique and compelling identity that differentiates the destination from competitors and attracts target markets.
C. To solely focus on improving the destination’s transportation networks.
D. To reduce the price of tourism products and services.
21. Psychographic segmentation focuses on consumers’ attitudes, values, interests, and opinions. An example of a psychographic variable in tourism would be:
A. A traveler’s preferred mode of transport (e.g., airplane vs. train).
B. A traveler’s interest in adventure activities and ecotourism.
C. A traveler’s booking behavior (e.g., booking in advance vs. last minute).
D. A traveler’s geographic location of residence.
22. A travel agency offers specialized tour packages for adventure seekers, luxury travelers, and budget-conscious backpackers. This demonstrates the application of:
A. Undifferentiated marketing.
B. Differentiated marketing.
C. Niche marketing (Concentrated marketing).
D. Mass marketing.
23. Which of the following is a crucial characteristic for a market segment to be considered ‘substantial’?
A. It must be easily identifiable with clear demographic data.
B. It must be large enough or profitable enough to be worth pursuing.
C. It must be accessible through existing distribution channels.
D. It must be resistant to competitive actions.
24. A tourism company decides to target several different market segments and develops separate marketing mixes for each. This strategy is called:
A. Undifferentiated marketing.
B. Differentiated marketing.
C. Concentrated marketing.
D. Mass marketing.
25. Which of the following is an example of benefit segmentation in tourism?
A. Targeting tourists based on their country of origin.
B. Targeting tourists who prioritize relaxation and stress relief.
C. Targeting tourists within a specific age range.
D. Targeting tourists who book their trips through online travel agencies.
26. According to common marketing principles, what is the primary purpose of tourism market segmentation?
A. To tailor marketing strategies and product offerings to better meet the specific needs and wants of different customer groups.
B. To reduce the overall cost of marketing by targeting only the largest customer segments.
C. To simplify the marketing process by treating all customers as a homogenous group.
D. To identify and eliminate less desirable customer segments from the market.
27. A tourism destination manager is analyzing visitor arrival data to identify patterns in spending habits, length of stay, and activities engaged in. This analysis is primarily related to:
A. Market positioning.
B. Behavioral segmentation.
C. Market differentiation.
D. Undifferentiated marketing.
28. Behavioral segmentation in tourism considers factors such as:
A. The price sensitivity and loyalty of travelers.
B. The climate and natural attractions of a destination.
C. The political stability and economic conditions of a country.
D. The cultural norms and traditions of a destination’s population.
29. What is the main challenge when applying ‘undifferentiated marketing’ in the modern tourism industry?
A. It is too expensive to implement.
B. It fails to meet the diverse needs of today’s varied traveler segments.
C. It requires too much market research.
D. It leads to overly specialized product development.
30. The statement ‘Our resort offers the most authentic cultural immersion experience for families’ is an example of:
A. Market segmentation.
B. Market targeting.
C. Market positioning.
D. Market differentiation.
31. Which type of segmentation is often considered the most effective for understanding consumer motivations in tourism?
A. Geographic segmentation.
B. Demographic segmentation.
C. Behavioral segmentation.
D. Psychographic segmentation.
32. Geographic segmentation divides the market based on location. In tourism, this could involve segmenting by:
A. The type of accommodation preferred by travelers.
B. The frequency of travel and past travel experiences.
C. The country or region of origin of tourists.
D. The purpose of travel (e.g., business, leisure).
33. The process of selecting target market segments is called:
A. Market positioning.
B. Market segmentation.
C. Market targeting.
D. Market differentiation.
34. Demographic variables are frequently used in tourism market segmentation. Which of the following is NOT a demographic variable?
A. Income level
B. Lifestyle choices
C. Age
D. Gender
35. When a tourism business targets a single market segment and focuses all its marketing efforts on it, this is known as:
A. Undifferentiated marketing.
B. Differentiated marketing.
C. Concentrated marketing.
D. Micromarketing.
36. When evaluating market segments, a tourism business should consider the segment’s size and growth potential, its structural attractiveness, and the company’s own objectives and resources. This is part of the:
A. Segmentation process.
B. Targeting process.
C. Positioning process.
D. Differentiation process.
37. Which of the following is a key benefit of effective market segmentation for tourism businesses?
A. Increased operational complexity and higher advertising costs.
B. Improved customer satisfaction and loyalty through tailored offerings.
C. Reduced need for product development and innovation.
D. Less competition as the market becomes more fragmented.
38. When a tourism business claims to offer ‘value for money,’ it is engaging in:
A. Market segmentation.
B. Market targeting.
C. Market positioning.
D. Market differentiation.
39. Which of the following best describes the core concept of market segmentation in tourism?
A. Dividing the total market into smaller groups of consumers with distinct needs, characteristics, or behaviors, who might require separate products or marketing mixes.
B. Identifying the most profitable customer segments and focusing all marketing efforts on them.
C. Creating a unique image for a tourism product in the minds of target consumers relative to competing products.
D. Analyzing the tourism market to understand general consumer trends and preferences.
40. What is the key criterion for a market segment to be considered ‘actionable’ in tourism marketing?
A. The segment must be large enough to be profitable.
B. The segment must be identifiable and measurable.
C. The segment must be reachable and responsive to marketing efforts.
D. The segment must be stable over time and have growth potential.
41. When a destination promotes itself as ‘the ultimate adventure playground,’ it is engaging in:
A. Market research.
B. Product differentiation.
C. Brand building.
D. Competitive analysis.
42. Which marketing concept is most closely associated with understanding and catering to the diverse needs and preferences of different groups of travelers?
A. Market segmentation.
B. Market penetration.
C. Market development.
D. Market diversification.
43. What is the primary goal of a destination marketing organization (DMO) in relation to its ‘brand’?
A. To ensure all visitors have a similar experience.
B. To create and manage a positive and recognizable identity for the destination.
C. To focus solely on attracting business travelers.
D. To compete directly with local service providers.
44. Which element is NOT typically considered a ‘core component’ of a destination’s offering from a marketing perspective?
A. Attractions (natural and man-made).
B. Accommodation facilities.
C. The local government’s tax policies on businesses.
D. Accessibility (transportation and infrastructure).
45. When a destination focuses on promoting its unique cultural heritage, historical sites, and local traditions, it is primarily leveraging which aspect of destination marketing?
A. Infrastructure development.
B. Service quality enhancement.
C. Cultural and heritage tourism marketing.
D. Price-based competitive strategy.
46. A destination is experiencing a decline in tourist arrivals due to negative media coverage. To counter this, they launch a campaign highlighting positive visitor experiences and local community engagement. This is an example of:
A. Market penetration strategy.
B. Product development strategy.
C. Repositioning strategy to manage destination image.
D. Diversification strategy.
47. A destination develops a loyalty program offering exclusive benefits to repeat visitors. This strategy aims to:
A. Attract new customer segments.
B. Increase the average spending of infrequent visitors.
C. Enhance customer retention and encourage repeat visits.
D. Reduce the overall marketing budget.
48. The concept of ‘travel motivation’ in tourism marketing refers to:
A. The physical act of moving from one place to another.
B. The underlying psychological and social reasons why people travel.
C. The economic benefits derived from tourism activities.
D. The duration of a tourist’s stay at a destination.
49. What is the main advantage of a destination using social media for marketing?
A. It guarantees a 100% conversion rate for all inquiries.
B. It allows for direct engagement and two-way communication with potential and existing customers.
C. It eliminates the need for any other marketing efforts.
D. It provides complete control over all customer feedback.
50. The ‘Product Life Cycle’ concept in tourism marketing suggests that destinations, like products, can go through phases of introduction, growth, maturity, and decline. What is a common strategy for a destination in the ‘maturity’ stage?
A. Focusing solely on attracting first-time visitors.
B. Introducing new attractions or experiences to revitalize interest and extend the stage.
C. Ceasing all marketing efforts to cut costs.
D. Aggressively lowering prices to gain market share.
51. When analyzing a destination’s SWOT (Strengths, Weaknesses, Opportunities, Threats), which of the following would typically be classified as an ‘Opportunity’?
A. A lack of direct international flight connections.
B. Increasing popularity of sustainable travel trends.
C. A well-developed network of local tour guides.
D. A strong existing brand reputation.
52. In tourism marketing, ‘positioning’ refers to:
A. The physical location of a destination on a map.
B. Creating a distinct and desirable image of the destination in the minds of the target market.
C. The pricing strategy adopted by local businesses.
D. The development of new tourism infrastructure.
53. According to common tourism marketing theory, the ‘destination image’ is most accurately described as:
A. A factual representation of a destination’s infrastructure and services.
B. The sum of beliefs, ideas, and impressions a person holds about a destination.
C. The official marketing slogan and branding of a tourism board.
D. The actual tourist experience, validated by post-visit surveys.
54. Which marketing strategy is most effective for a destination aiming to attract niche markets with specific interests, such as eco-tourism or adventure travel?
A. Mass marketing through television advertising.
B. Targeted digital marketing focusing on specific interest groups and platforms.
C. Broad public relations campaigns in general newspapers.
D. Offering generic discount packages to all potential visitors.
55. What is the primary purpose of creating a strong destination image in tourism marketing?
A. To ensure all tourists have identical expectations.
B. To differentiate the destination from competitors and attract target markets.
C. To justify higher pricing strategies for tourism services.
D. To simplify the booking process for all potential visitors.
56. In the context of tourism marketing, what does the ‘pull factor’ primarily refer to?
A. The characteristics of a destination that attract tourists, such as natural beauty or cultural heritage.
B. The personal reasons why an individual decides to travel, like relaxation or adventure.
C. The external forces that compel people to travel, such as economic incentives or political stability.
D. The availability of affordable travel packages and promotional offers.
57. Which of the following is an example of a ‘push factor’ in tourism?
A. A world-renowned historical monument.
B. A desire for a new cultural experience.
C. A strong recommendation from a travel blogger.
D. A need to escape a stressful work environment.
58. What is the most significant challenge for destinations trying to manage and shape their destination image in the digital age?
A. The lack of available information about destinations online.
B. The rapid spread of user-generated content and online reviews, which can be difficult to control.
C. The high cost of traditional advertising methods.
D. The limited reach of social media platforms.
59. What role does ‘word-of-mouth’ marketing play in the tourism industry?
A. It is largely irrelevant due to the dominance of online advertising.
B. It significantly influences potential travelers’ decisions through recommendations and reviews.
C. It primarily affects business-to-business transactions in tourism.
D. It only impacts short-haul travel markets.
60. A destination offers specialized tours focused on wildlife viewing and conservation efforts. This is an example of marketing a:
A. Mass tourism product.
B. Luxury tourism product.
C. Niche tourism product (Ecotourism).
D. Business tourism product.
61. Which type of tourism marketing is characterized by efforts to understand and satisfy the needs and wants of specific customer groups?
A. Mass marketing.
B. Niche marketing.
C. Relationship marketing.
D. Integrated marketing.
62. Which marketing approach would be most effective for a small, unique boutique hotel trying to attract a specific, discerning clientele?
A. Mass marketing through television commercials.
B. Niche marketing through targeted online advertising and partnerships.
C. Aggressive price discounting for all customers.
D. Broad distribution through all major travel agencies.
63. When a destination develops a marketing campaign focusing on its ‘adventure tourism’ offerings, it is primarily engaging in:
A. Mass marketing.
B. Niche marketing based on activity.
C. Relationship marketing.
D. Corporate social responsibility marketing.
64. What is the primary goal of a destination marketing organization (DMO)?
A. To regulate local businesses.
B. To promote and market a specific destination to attract visitors.
C. To manage national infrastructure projects.
D. To provide direct travel booking services to consumers.
65. In the context of tourism marketing, which of the following best describes a ‘pull factor’ that attracts tourists to a destination?
A. The presence of a well-developed transportation infrastructure.
B. Unique cultural heritage, natural attractions, or specific events.
C. The low cost of accommodation and travel.
D. The perception of safety and political stability.
66. What is the primary benefit of effective branding for a tourism destination?
A. To increase the number of local residents.
B. To create a memorable identity, differentiate from competitors, and foster customer loyalty.
C. To reduce the need for marketing activities.
D. To exclusively attract budget travelers.
67. Which element of the marketing mix is most directly concerned with the ‘place’ where a tourism product is experienced or purchased?
A. Product
B. Price
C. Promotion
D. Place (Distribution)
68. In tourism marketing, ‘positioning’ refers to:
A. The physical location of a tourism business.
B. The process of creating a distinct image and identity for a destination or tourism product in the minds of target consumers.
C. The pricing strategy adopted by competitors.
D. The distribution channels used to sell travel packages.
69. What is the role of ‘evidence’ in the extended marketing mix (7 Ps) for services like tourism?
A. The legal documentation for tourism businesses.
B. Tangible cues and physical evidence that help customers assess the quality of an intangible service.
C. The financial statements of tourism companies.
D. The policies governing customer service interactions.
70. A tourism business is using social media to engage with potential customers by sharing user-generated content, such as photos and reviews from past visitors. This is an example of which marketing strategy?
A. Direct mail marketing.
B. Content marketing leveraging user-generated content (UGC).
C. Traditional print advertising.
D. Telemarketing.
71. What is the main purpose of a ‘service encounter’ in tourism marketing?
A. To finalize booking details.
B. To create an opportunity for interaction between the customer and the service provider, influencing customer perception.
C. To conduct market research surveys.
D. To negotiate prices with suppliers.
72. What does the acronym ‘SWOT’ stand for in the context of tourism marketing analysis?
A. Service, Willingness, Opportunity, Trust
B. Strengths, Weaknesses, Opportunities, Threats
C. Strategy, Willingness, Operations, Tactics
D. Sales, Worldwide, Opportunities, Tourism
73. A tourism marketer is analyzing the ‘push factors’ influencing travel decisions. What does this analysis typically involve?
A. Examining the attractions of a destination.
B. Understanding the personal motivations and internal desires that drive an individual to travel.
C. Assessing the competition’s marketing strategies.
D. Evaluating the cost-effectiveness of different distribution channels.
74. A destination is considering rebranding. Which of the following is a crucial consideration for successful destination rebranding?
A. Ignoring existing perceptions of the destination.
B. Ensuring the new brand message aligns with the destination’s actual strengths and offerings.
C. Focusing solely on attracting international mass tourism.
D. Implementing a marketing campaign with the lowest possible budget.
75. A destination’s marketing strategy aims to attract ‘eco-tourists’. What are the likely characteristics of this target segment?
A. Tourists seeking luxury resorts and extensive nightlife.
B. Tourists primarily interested in historical sites and museums.
C. Tourists concerned with environmental sustainability and minimal impact on natural areas.
D. Tourists looking for adventure sports without regard for environmental concerns.
76. According to common tourism marketing principles, what is the primary purpose of market segmentation?
A. To increase the overall price of tourism products.
B. To identify and target specific groups of potential tourists with tailored marketing efforts.
C. To simplify the production process of tourism services.
D. To reduce the need for market research.
77. What role does ‘trust’ play in the marketing of tourism services, which are largely intangible?
A. Trust is less important because prices are usually low.
B. Trust is a crucial factor that influences purchasing decisions, often built through reputation, reviews, and consistent service delivery.
C. Trust is only relevant for luxury tourism products.
D. Trust is primarily built through aggressive advertising.
78. When analyzing the ‘people’ element of the extended marketing mix for tourism, what is a key focus?
A. The physical environment of the destination.
B. The quality of customer service provided by staff and stakeholders.
C. The pricing strategies of competitor destinations.
D. The promotional messages used in advertising campaigns.
79. Which marketing objective is most aligned with increasing a destination’s market share?
A. Improving customer service ratings.
B. Increasing the number of repeat visitors.
C. Attracting a larger proportion of potential travelers within a specific market segment.
D. Reducing operational costs.
80. Consider the ‘process’ element of the extended marketing mix for tourism. What does this typically involve?
A. The physical appearance of the hotel staff.
B. The systems, procedures, and flow of service delivery from booking to post-visit.
C. The pricing structure of travel packages.
D. The advertising campaigns used to promote the destination.
81. A national tourism board launches a campaign emphasizing the country’s rich cultural heritage, historical sites, and vibrant arts scene to attract culturally-oriented travelers. This strategy aligns with:
A. Geographic segmentation.
B. Psychographic segmentation (Lifestyle/Values).
C. Behavioral segmentation (Usage Rate).
D. Demographic segmentation (Age).
82. Which of the following is an example of a ‘pull’ strategy in tourism promotion?
A. A hotel paying travel agents a commission for bookings.
B. A destination creating captivating social media content to attract direct inquiries.
C. A tour operator offering discounts to tour wholesalers.
D. A resort advertising in industry trade publications.
83. The ‘Service-Product Continuum’ in tourism suggests that:
A. All tourism offerings are purely services.
B. Tourism products exist on a spectrum from tangible goods to intangible services.
C. Tangible goods are more important than intangible services in tourism.
D. Services are always superior to tangible products in tourism.
84. When a hotel chain consistently offers excellent service, clean rooms, and a friendly staff, contributing to positive word-of-mouth and repeat business, they are leveraging which element of the marketing mix?
A. Price.
B. Product (Service Quality).
C. Promotion.
D. Place.
85. The ‘Promotion’ element of the marketing mix encompasses all of the following EXCEPT:
A. Advertising.
B. Personal selling.
C. Product features and design.
D. Sales promotion.
86. The concept of ‘perishability’ in tourism services means that:
A. Tourism services can be stored for later use.
B. Unused capacity for a service cannot be recovered or stored.
C. Services are always of low quality.
D. Services are easily reproducible.
87. The process of dividing a broad consumer or business market, both existing and potential, into sub-groups of consumers (known as segments) based on some type of shared characteristics is called:
A. Targeting.
B. Positioning.
C. Market Segmentation.
D. Marketing Mix.
88. Which of the following is NOT considered a primary objective of destination branding in tourism marketing?
A. To differentiate the destination from competitors.
B. To attract a specific target market segment.
C. To increase the average spending per visitor.
D. To solely rely on word-of-mouth referrals for promotion.
89. When a tourism business uses social media platforms to engage with customers, respond to inquiries, and share user-generated content, they are primarily focusing on which aspect of the marketing mix?
A. Product.
B. Price.
C. Promotion (Communication).
D. Place (Distribution).
90. A travel blogger reviews a new eco-lodge, focusing on its sustainable practices, local community involvement, and minimal environmental impact. This type of marketing content is most aligned with:
A. Mass marketing.
B. Niche marketing.
C. Relationship marketing.
D. Undifferentiated marketing.
91. Which of the following is a key characteristic of services that differentiates them from goods, impacting marketing strategies?
A. Tangibility.
B. Standardization.
C. Inseparability (Simultaneity of Production and Consumption).
D. Durability.
92. When a cruise line offers different cabin classes with varying prices and amenities, they are employing a strategy to:
A. Increase production costs.
B. Achieve market segmentation and cater to different customer needs and willingness to pay.
C. Reduce the overall value of the service.
D. Simplify the booking process.
93. In tourism marketing, which of the following best describes the concept of ‘place’ as one of the marketing mix elements, often adapted for services?
A. The physical location of the tourist attraction and its accessibility.
B. The distribution channels and intermediaries used to make the tourism product available to the target market.
C. The overall ambiance and atmosphere of the destination.
D. The pricing strategies employed by tourism businesses.
94. In the context of the extended marketing mix for services (7 Ps), ‘People’ refers to:
A. The number of customers in a service facility.
B. All human actors who play a part in service delivery and influence the buyer’s perceptions.
C. The physical environment where the service is delivered.
D. The customer’s ability to pay for the service.
95. What is the primary goal of ‘positioning’ in tourism marketing?
A. To determine the optimal price for a tourism product.
B. To create a distinct image and identity for a destination or business in the minds of the target audience.
C. To identify the most effective distribution channels.
D. To segment the market into smaller, manageable groups.
96. A travel agency specializes in luxury cruises. Their marketing efforts often highlight exclusive amenities, personalized service, and unique itineraries. This segmentation strategy is based on:
A. Geographic segmentation.
B. Demographic segmentation.
C. Psychographic segmentation.
D. Behavioral segmentation.
97. A resort offers a ‘Couples Getaway Package’ that includes a spa treatment, romantic dinner, and late checkout. This is an example of:
A. Bundling services.
B. Price discrimination.
C. Market penetration.
D. Product differentiation.
98. A destination marketing organization (DMO) is planning a campaign targeting adventure tourists. They decide to focus on creating a strong emotional connection with potential visitors by showcasing the thrill and challenge of their activities. Which promotional strategy is primarily being utilized?
A. Informational advertising.
B. Persuasive advertising.
C. Reminder advertising.
D. Comparative advertising.
99. A tour operator is developing a new package tour. They have identified their target market as young, budget-conscious backpackers. Which pricing strategy would likely be most effective for this segment?
A. Premium pricing.
B. Skimming pricing.
C. Penetration pricing.
D. Value-based pricing.
100. A DMO decides to target families with young children for a summer tourism campaign. They develop promotional materials highlighting child-friendly activities, safety measures, and family-oriented accommodations. This is an example of:
A. Market development.
B. Product development.
C. Market segmentation and targeting.
D. Diversification.
